Title: Son of Hatman, Thinker
Client: Detroit Institute of Arts
Creative Agency: Perich Advertising + Design, Ann Arbor, Michigan

Director: Julian Grey
Production Company: Head Gear Animation, Toronto
Producer: Kathryn Rawson
Animators: Sean Branigan, Julian Grey
Compositor: Nick Fairhead


Note on the campaign from Head Gear Animation director Julian Grey:

These are follow up spots to a 2007 rebrand of the venerable Detroit Institute of Arts. After an extensive renovation the Institute has sought to increase attendance of not only its blockbuster shows but to showcase its dazzling permanent collection, a legacy of automotive wealth.

The 2007 campaign which ran to print and outdoor was so successful that Head Gear was asked to create two more spots, one of which directly references the Hat Man character from 2007. The look is comprised of simple black and white drawings, cel-animated and composited in After Effects and was developed to appeal to a very broad audience...so, sophisticated but not elitist, artful yet droll...basically, come to the museum to get inspired people!