Creative Agency: Goodby Silverstein and Partners, San Francisco
Founder and Creative Director: Jeff Goodby
Creative Director: Pat McKay
Creative Director: Feh Tarty
Creative Director: Will McGinness
Assistant Creative Director: Ronny Northrop
Art Director/Writer: Jorge Calleja, Jessica Shank, Katie McCarthy
Producer: Heather Wischmann, Kelsie Van Deman
Production Company: North Kingdom
Director of Interactive Production: Mike Geiger


Synopsis:

Gettheglass.com continues the fantastical story of the Adachis, a family suffering from ailments related to their lack of Milk. On the site, viewers play a board game where they help the Adachi family get a glass of highly-secured Milk. Players advance in the game by rolling a pair of virtual dice and driving the Adachis' plumbing van through a series of milk-related challenges. All while trying to outrun Fort Fridge security and avoid being sent to Milkatraz. If you make it all they way to the end, Milk sends you an actual “get the glass” glass.