Project name: Drive Smart. Save Green.
Client: ICBC (Insurance Corporation of British Columbia)
VP, Strategic Marketing, ICBC: Jeff Schulz
Manager, Marketing Services, ICBC: Jeanie Pan
Advertising Manager, ICBC: Reg Romero
Marketing Communications Specialist, ICBC: Rod Raedler

Creative Agency: Wasserman + Partners Advertising, Vancouver
Creative Director: Liam Greenlaw
Art Director: Liam Greenlaw
Copywriter: Liam Greenlaw, Steve Zaozirny
Interactive Art Director: Andrew Fransblow
Agency Producer: Karen Brown
Accounts Team: Karen Nishi, VP, Strategic Planning; Sean Weller, Account Supervisor
Digital Producer: Karen Brown, Peter Lanfear
Developer: Dave Olsson

Production Company: The Garden, Toronto
Director: Liam Greenlaw
Executive Producer: Karen Silver
Director of Photography: Stewart Whelan
Line Producer: JC Doucet
Editorial: JMB Post, Vancouver
Music/Sound Design: Wave Sound Productions, Vancouver


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Drive Smart. Save Green.