Title: XMerator
Client: XM Radio
Agency: Lowe, New York
Chief Creative Officer: Mark Wnek
Creative Group Heads: DJ Pierce, Eddie Van Bloem
Copywriter: Stephanie Price
Art Director: Maggi Machado
Producer: Daniel Paquin
Production Company: Blacklist, New York
Director: Nanospore
Design/Direction: Ben Lee and Paul Hwang
Executive Producer: Adina Sales
Producers: Owen Katz, Tamara Bridges Rothschild
Animation: Matthew Encina, Bjorky, Sean Starkweather, Chad Howitt, Ben Lee, Paul Hwang
Flame Artist: Asuka Otake
Music: DJ Mehdi, featuring Chromeo – “I am Somebody”
Mix and Sound Design
Mix and Sound Design: Peter Holcomb, Paul Weiss, Sound Lounge, New York
Project Brief and Challenge: Communicate that you can break from the mold, find your self and individual tastes going through the XMerator. That life will be better on the other side. Use the same palate as existing XM Radio branding and evolve the simple line drawn art into a related 3D world with more production value and personality.