Consequence Strains

//  12.05.17

ConsequenceStrains_screengrab

Glossy partnered with BBDO Toronto, R.I.D.E. CHECKS and medical cannabis producer, Beleave, on the new high driving awareness campaign, “Consequence Strains.”

The three new “Consequence Strains” – Kourtoom Kush, White Whiplash and Slammer Time – were created by Beleave to expose the dangers of driving high. The campaign was introduced to the public through an online documentary, posted to ConsequenceStrains.com, and through PR, influencer outreach, posters in and around dispensaries, and at the annual R.I.D.E. CHECKS launch event at Humber College in Toronto.

Here’s some of the media coverage on this campaign: Vice News, CBC News Toronto, CBC Radio-Canada (FR)Toronto Sun, CTV Toronto, CityTV News, The Georgia StraightHigh Times, The Fresh ToastLeafy, CivilizedHerb Approach,  AdweekCreativityStrategyThe DrumAds of the World.

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