Mosaic Completes Leadership Team with Paul Curtin as Senior Vice President, Canada
Curtin joins President Todd London and a refreshed senior leadership team to drive client growth, creativity, and operations into the agency’s next chapter.
Paul Curtin has joined Mosaic as Senior Vice President, Canada, where he will lead client services as part of the agency’s senior leadership team and help guide its next chapter of growth.
Curtin, who has built a reputation as both a trusted solutions provider and a respected leader, brings a diverse background spanning client strategy, new business development, and cross-sector leadership, as well as production, client positioning and marketing cost consultation. At Mosaic, he will be responsible for elevating client services, shaping integrated solutions, and working closely with the leadership team to unlock new opportunities for clients and the agency alike.
His appointment follows the arrival of Todd London as President earlier this year, completing a refreshed senior leadership team at Mosaic. Together, they bring complementary expertise and forward-thinking perspectives to drive the agency’s evolution.
“Paul fits exactly what we were looking for in this role, a leader who can command respect, inspire teams, open doors, and bring a fresh perspective on how to solve complex challenges,” said London. “With his experience and vision, Paul adds the final piece to our leadership team and positions Mosaic to thrive in the years ahead.”
Mosaic’s Senior Leadership Team includes, from left to right:
Keerthana Menon, Director, Client Finance
MJ Liech, Vice President, Client Growth
McCall Allen, Vice President, Human Resources
Todd London, President (joined January 2025)
Paul Curtin, Senior Vice President, Canada
Caralia Gosling, Vice President, Client Growth
Greg Wamsley, Vice President, Agency Operations
Jef Moore, Vice President, Executive Creative Director
Miah Gabreski, Senior Vice President, US
Missing from photo:
*Miranda Gurrola, Vice President, Business Intelligence Operations
Reporting to Paul Curtin:
Caitlin Stevenson, Vice President, Client Service
Ann Laundenbach, Vice President, Client Service
Ashley Petrolo, Vice President, Client Service (promoted April 2025)
Rebecca Militello, Vice President, Client Service (promoted August 2025)
“Mosaic has always stood out as an agency that brings big ideas to life with real impact,” said Curtin. “I’m excited to partner with Todd and the entire leadership team to help shape what’s next for our clients, our people, and the industry at large.”
With Curtin on board, Mosaic will continue to build on its momentum as a partner to brands, focused on changing the way people experience them. The agency applies a people-first approach across its core pillars and services to deliver ideas that drive awareness, consideration, sales, and long-term brand growth.
Current Mosaic clients include: Dairy Farmers of Canada, CCM, Princess Margaret Cancer Foundation, Samsung, Loblaw, Labatt, Google, Mondelez, LEGO, Tim Horton’s, Manulife, Clio, Intel, Kuerig Dr Pepper
About Mosaic:
At Mosaic, we change the way people experience brands by making moments that move you. Our belief is that humanity is the starting point to every answer, and our quest for empathy and understanding drives the way we act and the way we think. As one of the original agencies who specialize in interactions, experience isn’t just what we have – it’s what we create. Our roots run deep in Canadian soil, but our influence spans North America. With 3,000+ team members and hubs in Toronto and Dallas, we’ve spent over 35 years bringing brands to life through experiential marketing, integrated commerce campaigns, and field sales strategies that drive real behaviour change.
We’re driven by imagination, creativity, and the impact of a shared moment. We celebrate bold thinking and embrace curiosity as we shape what’s next. Ready to create something unignorable? Let’s grab a coffee and chat.
Mosaic is part of Acosta Group — a collective of the most trusted retail, marketing, and foodservice agencies reimagining how people connect with brands throughout the shopping journey.
www.mosaic.com
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