Uber Eats and Shake Shack Canada Team Up with William Nylander for “Willy’s Shakeaway Menu” Exclusive Menu Collaboration
William “Willy Styles” Nylander brings the city his signature Shake Shack menu, available only on Uber Eats for a limited time.
Toronto Maple Leafs star forward William “Styles” Nylander is teaming up with Uber Eats and Shake Shack Canada to launch “Willy’s Shakeaway Menu” a limited-time drop that delivers equal parts flavour and flair. Known for his unmistakable presence on and off the ice, Nylander is bringing Toronto fans his signature Shake Shack menu exclusively through Uber Eats from December 15, 2025, to January 29, 2026.
The collaboration is shaped by Nylander’s distinct “Willy Styles” persona—defined by his style on and off the ice—and also marks Shake Shack Canada’s recent launch on Uber Eats in Toronto, expanding the platform’s restaurant selection. Shake Shack Canada brought him behind the counter to make the items on camera, where his relaxed banter, subtle hockey nods, and easy charm tied the meal directly to his personality and signature aesthetic.
“Uber Eats is all about offering more restaurant options and easier access to the brands people love,” says Lola Kassim, General Manager for Uber Eats in Canada. “Bringing Shake Shack Canada to the app gives Torontonians a fan-favourite option — and teaming up with William ‘Styles’ Nylander to launch ‘Willy’s Shakeaway’ adds a local, exciting twist. We can’t wait for the city to order in and enjoy.”
Introducing “Willy’s Shakeaway”
Available only on Uber Eats
Cherry Pepper Powerplay Burger: 100% Canadian angus beef cheeseburger with crispy onions, and spicy cherry peppers, and ShackSauce on a potato bun—bringing a little heat to winter.
Double Cookie Crunch Shake: House-made Vanilla Frozen Custard mixed with 100% Canadian dairy, mixed with crushed chocolate and chocolate chip cookies, topped with double cookie crumb—a sweet, ice-cold finish.
“William brings a unique combination of performance, personality, and unmistakable style,” says Billy Richmond, Business Director at Shake Shack Canada. “He was a natural partner for this collaboration, and his influence comes through in every part of ‘Willy’s Shakeaway’—a meal that embodies the flavour, flair, and fun he’s known for.”
“This partnership brings together three things people in this city genuinely love — Shake Shack, Uber Eats, and William Nylander,” adds Erin Kawalecki, Partner and Chief Creative Officer at Angry Butterfly, the creative agency that developed the initiative with Shake Shack Canada and Uber Eats. “A breakaway changes the whole pulse of a game, and that’s the spirit behind this drop — a burst of personality, flair, and fun that feels very ‘Willy Styles.’”
William Nylander will amplify the collaboration across his social channels, supported by PR outreach. The paid media plan includes placements on BlogTO, TikTok and Snapchat, complemented by OOH across the city to drive mass awareness and trial. CRM will reinforce the launch through targeted emails, push notifications, and in-app banners, ensuring sustained visibility throughout the campaign window, which runs until January 29.
The limited-edition insulated bag featured in the campaign, designed in collaboration with Nylander and built with a dedicated milkshake compartment to keep drinks cool and burgers warm, will be available to guests in a giveaway from Shake Shack Canada in the new year.
Order your own Willy’s Shakeaway meal from Shake Shack Canada on Uber Eats.
About Uber:
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 64 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
About Shake Shack:
Shake Shack serves elevated versions of American classics using only the best ingredients. It’s known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the Company has expanded to over 640 locations system-wide, including over 400 in 34 U.S. States and the District of Columbia, and over 225 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.
CREDITS
Campaign Title: Willy’s Shakeaway
Client: Uber Eats
Head of Marketing, Canada: Stephanie Laurin
Head of US&C Growth & Engagement Marketing: Ana Maria Lazareff
Marketing Manager, Co-Marketing: Rocel Beatriz Balmes
Marketing Operations Manager: Rasmus Dilling-Hansen
Corporate Communications Lead: Keerthana Rang
Agency: Angry Butterfly
Chief Executive Officer: Brent Choi
Chief Creative Officer: Erin Kawalecki
Chief Strategy Officer: Graham Candy
President: Mark Carpenter
Executive Creative Director: Bernice Lo
Associate Creative Director: Andrew Auld, Amanda Spagnuolo
Associate Creative Director: Amanda Spagnuol
VP, Strategy: Kristian Visconti
Strategy Director: Thomas Schofield
VP, Group Account Director: Mark Khatter
Account Director: Misbah Natour
VP, Production: Hanna Bratt
Talent: Dulcedo
Team Lead, Sports: Thomas Houlton
Team Lead, Sports: Phoebe Balshin
Production: Makers
Executive Producers: Katie Lafferty, Tiffany Tse
Producer Lead: Angela Lee
Producer: Gillian Zulaaf
Post Producer: Katie Lafferty
Colourist: Mario Baptista
Director: Andrew Parry
Editor: Andrew Parry
Photographer: Tony Lombardo
Photography Assistant: Lisa Wiebe
Director of Photography: Chris Shikanai
B-Cam Op: Talen De St. Croix
Grip/Gaffer: Kris Roeske
Sound Mixer: Adam Parsons
Food Stylist: Kester Birch
Food Stylist Assist: Jenny Sisco
Prop Master: Gustavo Franco
HMU: Misty Fox
Wardrobe Assistant: Laurence Ellis
Production Assistants: Will Fox, Jordan Holder-Kellar
Talent Security: Dave Flood
Bag Design and Fabrication: Pigeons & Thread
Custom Charms: Melo Melo and Kind Karma
Media Agency: Touché!
Creative Operations Assistant: Kathy Oh
Account Supervisor, Creative Operations: Olisa Anderson
Group Director, Client Services: Brittany Khan
Strategist: Renuka Gawande
Assistant strategist: Dabin Lee
Account Director, Social: Kiana Hannah
Senior Manager, Social: Valentina Pranjic
Senior Analyst, Social: Joanna Liu
PR: Glossy
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