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World’s Greatest Victory Dance

Posted November 21, 2014

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PlayStation and BBH New York have taken the victory dance to an entire new level with they new campaign that features the New York City Ballet.

Skunk’s Jonathan Augustavo directed the six spots that are edited by Arcade Edits’s Nick Rondeau. The campaign encourages gamers to share their own victory dances on Instagram using the hashtag #PS4dancecontest for a chance to win a PS4 for themselves and one for a friend.

View more & full credits.

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Tip Your Hat to Derek Jeter

Posted July 14, 2014

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New York Yankees captain Derek Jeter is currently playing his 20th and final season, and Nike, via W+K NY, has created this beautiful 90-second tribute.

Premiering during tomorrow night’s MLB All-Star Game on Fox, the  film, directed by Arts & Sciences Matt Aselton, features a bunch of celebrities tipping their hat to Jeter.

The spot is Ad of the Day on Adweek, where there’s more info.

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Well This is Awkward

Posted April 22, 2014

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My parents were visiting me for Easter Weekend and the above vid is pretty close to how my Sunday night viewing of Game of Thrones went down. SPOILER ALERT – Except my grandparents weren’t cousins, I just had to explain to my Mom that that Jamie and Cersei are twins while they were being intimate next to their dead child.

Great work from SS+K for HBO Go, directed by O Positive’s David Shane. There are 6 more spots in the campaign, all celebrating awkward family viewing, and you can watch them here.

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A Skateboard Opera

Posted December 6, 2013

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Ummm….they had me at skateboard and opera.

Some great branded content for Ballantine’s, but don’t drink and skateboard.

Scooped from Fubiz.

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Thank You VW

Posted September 17, 2013

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Thank you Volkswagen USA for this fun tribute to one of the best music videos ever made – a-ha’s Take on Me.

It’s created by Deutsch L.A. and directed by O Positive’s David Shane, whose résumé includes Bud Light’s “Swear Jar,” and is a combination of stills, animated sequences and live action, just like the original video. And like the original, it was rotoscoped — meaning they filmed the actors and the cars and then animated the results.

See the the original vid below. Scooped from Adweek.

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Posted June 18, 2013

I’m not implying that Cannes is a yawn – far from it. I’m just exhausted and I just got here. Why you ask? Well, let me tell you.

It took me 26 hours to get here from Toronto. The image above is Geneva, I think on the 5th time we circled it. Here’s how my 26 hours was spent.

Toronto – Munich. We are late departing because some woman with a child with a peanut allergy forgot an epi pen and had to sign legal waivers. Ya, weird. Then delayed longer as they try to figure out why three bathrooms aren’t working. They later fix themselves. We take off, I drink wine, eat bad chicken, watch Stoker (liked it) and sleep 1 hour. Because of delays departing, I missing my Munich – Nice.

Munich – Geneva. Broken plane on the runway at Geneva. Circle Geneva 7 times. Circling Geneva – rerouted to Zurich. No flights Zurich to Nice. Drink beer. Zurich – Munich on plane with no AC. Imagine a sauna in hell. Then times it by 100. Munich – Nice.

26 hours after I left my place in Toronto, I have arrived in Canneszzzzzzzzzz. Hurrah!

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Maurice Sendak Google Doodle

Posted June 10, 2013

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Ja ja. Today’s Google Doodle celebrates what would have been the of 85th birthday of Maurice Sendak, beloved children’s book author and illustrator of classic works such as Where The Wild Things Are and In the Night Kitchen. On the homepage, users can click on the character Max, which then takes viewers through a journey among the wild things — highlighting Sendak’s beautiful drawings and famous characters.

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And More Daft…

Posted April 15, 2013

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Here are episodes three and four, featuring Nile Rogers and Pharrell Williams, promoting Daft Punk’s long-awaited fourth studio album out on May 21.
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Sheppard + Coppola x Schwartzman

Posted April 8, 2013

Here’s a fun little short from director Graydon Sheppard (you know, he did those awesome Shit Girls Say videos and book).

The short is inspired by the quickness of the Twitter video app, Vine. “It was more like a combination of Snapchat and Vine, but they just recorded it on their phones in the regular camera app,” says Sheppard who wrote the questions and the scenarios on how he wanted Coppola and Schwartzman to ask and answer.

“For example, I’d say ‘Roman, ask this while coloured gels move across the lens. Jason, answer this lit only by a sparkler. Ask this while doing sit-ups. Answer this in silhouette’, and so on. The answers were their own.”

Fun stuff. It premiered on Nowness. Watch it here.

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Don’t Care Campaign

Posted February 11, 2013

Every year the (Canadian) Cassies Awards recognizes the advertising that’s shown proven business results. (If you want to call it the Canadian Effies, we’re cool with that). No surprise then, that it’s the one award show that clients really care about. Even if no one else does.

Toronto-based agency john st., and director Aleysa Young of Untitled Films, created three promotional films for The Cassies. My favourite is the “Teenager” spot above.

View all three spots and full credits here.

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