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Posted June 18, 2013

I’m not implying that Cannes is a yawn – far from it. I’m just exhausted and I just got here. Why you ask? Well, let me tell you.

It took me 26 hours to get here from Toronto. The image above is Geneva, I think on the 5th time we circled it. Here’s how my 26 hours was spent.

Toronto – Munich. We are late departing because some woman with a child with a peanut allergy forgot an epi pen and had to sign legal waivers. Ya, weird. Then delayed longer as they try to figure out why three bathrooms aren’t working. They later fix themselves. We take off, I drink wine, eat bad chicken, watch Stoker (liked it) and sleep 1 hour. Because of delays departing, I missing my Munich – Nice.

Munich – Geneva. Broken plane on the runway at Geneva. Circle Geneva 7 times. Circling Geneva – rerouted to Zurich. No flights Zurich to Nice. Drink beer. Zurich – Munich on plane with no AC. Imagine a sauna in hell. Then times it by 100. Munich – Nice.

26 hours after I left my place in Toronto, I have arrived in Canneszzzzzzzzzz. Hurrah!

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Don’t Care Campaign

Posted February 11, 2013

Every year the (Canadian) Cassies Awards recognizes the advertising that’s shown proven business results. (If you want to call it the Canadian Effies, we’re cool with that). No surprise then, that it’s the one award show that clients really care about. Even if no one else does.

Toronto-based agency john st., and director Aleysa Young of Untitled Films, created three promotional films for The Cassies. My favourite is the “Teenager” spot above.

View all three spots and full credits here.

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First-of-its-Kind Touchscreen Ad

Posted May 29, 2012

YouTube Preview Image

Toronto-based Olive Media has created a first-of-its-kind touchscreen ad to showcase automaker Infiniti’s latest luxury vehicle.

The interactive ad allows iPad 2 users to take a 360-degree panoramic look around the all-new Infiniti JX’s interior by moving and tilting their device, while other tablet users will be able to do so at the touch of their finger.

The rich-media mobile campaign was designed to give consumer a peek at the car’s spacious interior design and innovative features, but also to offer a more engaging and compelling experience than a run-of-the-mill static tablet ad that they’d normally breeze past with the swipe of a finger.

Unlike other immersive experiences that harness the iPad’s gyroscope technology, the Infiniti ad can be viewed without downloading an app, making it a world first. Users can look up, down and in all directions and from all three rows of seating as they were physically inside the vehicle. The ad also includes hotspots pointing out some of the car’s key features and a 360-degree exterior view of the car.

Read more.

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The Listings List

Posted May 2, 2012

My friend, contortionist and commercial film director Aleysa Young has started her first blog based on an obsession with the classifieds. No, not the personals, but furniture and other household items.

“I have a passion for design, but I’m inherently cheap,” says Young. “So the classifieds appeal to my desire to find these things together. It’s true what they say about one man’s junk being another one’s treasure. In my case, it’s also sick pleasure.”

Hence The Listings List was born. It’s a collection of current items for sale in the Toronto area, mixed in with Aleysa’s unique personal whit.

Read more.

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For All the Living You do In-Between

Posted September 12, 2011

Bos has just launched a multi-media campaign to reposition Canadian women’s retailer SMARTSET. Both the agency’s Toronto and Montreal offices worked on the campaign that features the tagline “for all the living you do in-between”. The concept is to give women clothing options for all the little moments in-between relevant big life occasions. View the two broadcast spots Dinner Date (not enough ventriloquists in TV commercials I say) and Moving Day, directed by the lovely Lena Beug at Holiday Films. There are also three print spots. The latter and full credits are posted here.

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“Light Painting” with a VW Jetta

Posted July 5, 2011

Inspired by the light trails left by cars in long exposure photographs, Volkswagen Canada’s launch campaign for the all-new 2012 Jetta GLI shows performance in a whole new light. Forgoing Hollywood-style, computer-generated effects for a more authentic achievement, the spot exhibits a “painting” created by the headlights and tail lamps of the 200 horsepower GLI, the high-performance version of Volkswagen’s popular Jetta model, as it streaks around a darkened parking lot.

In order to help keep it real, Red Urban Canada, one of Volkswagen Canada’s advertising agencies, brought in Academy Award-nominated documentary filmmaker Hubert Davis (Untitled Films) to direct. Davis and his director of photography, Adam Marsden, developed a filming technique employing two different cameras – one video and one still camera – focused on the same image using a beam splitter, a device usually reserved for 3D filmmaking. Armed with a couple of these unconventional setups, one situated at road level and the other 14-stories up, the team was able to capture both the high-speed manoeuvering of the Jetta GLI as well as long-exposure photographs of the resulting light trails from the exact same angle.

In addition to the commercial and a short “making-of” documentary (also shot by Davis), the campaign will include some innovative out-of-home executions celebrating the Fall launch of the Jetta GLI featuring the actual long exposure photographs taken during the shoot.

Full credits.

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Caca Grande

Posted June 14, 2011

Caca Grande

Yep, you read right. Caca Grande (big poop) – is the first in a series of unique children’s books. This one is a collaboration with Mexican artist Carlos Amorales and designed and published by Blok Design and Editorial RM.

Blok Design is probably one of the most interesting and innovative creative shops that you may have never heard of. Their vast portfolio is a veritable feast of beautiful work that includes a tableware line, product design, brand and corporate identity and editorial design.

Blok’s other recent works include the One Show Gold Pencil winning (for book design) PAR – a book, featuring the portrait photography of Michael Faye, that celebrates the African American golfers who fought prejudice for the right to play the game they loved to the highest level.

Blok has also collaborated with, and is continuing to work with, the world-renowned architect, Alberto Kalach, on the ambitious plan to reclaim Lake Texcoco in Mexico and transform the social, environmental and urban dynamics of Mexico City. Blok approached Kalach with the idea of producing a book about the 10-year project in order to create understanding and awareness and inspire others to get involved. This resulted in the recent release of the book, Mexico Ciudad Futura. Blok helped raise funds, and served as designer, editor and publisher.

Blok Design was founded in Toronto in 1998 by Vanessa Eckstein, who relocated Blok to Mexico from 2003-2010 and then back to Toronto this past October. The return to the city of its inception also marks a rebirth for the company with the addition of Marta Cutler as Partner, an award-winning copywriter with over twenty years of experience in advertising.

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Blacklist’s Dvein Makes Freaky Monsters for Terminix

Posted June 10, 2011

Dvein’s “Flying Monsters” for Terminix via Publicis Dallas may have previously caught your eye, but now the entire campaign has been completed featuring four unique and completely different fantastical beasts to get the message out about pest control.

The three new spots in the campaign, “Kitchen“, “Pantry” and “Beams“, use high-end 3D animation to liken termite, cockroach and ant infestations to the creeping specters of disease and structural damage. Dvein animated the creatures using a combination of manual and simulation tools, such as 3D Studio Max, Maya, After Effects and Nuke, to give each action-packed ad as natural a feel as possible, amplifying the realism of each monster’s weight and anatomy with strategic camera framing. “In this project it’s pretty clear that we have a taste for realistic, organic forms,” they say. “Our influences are traditional animation techniques and the cross-section between disgustingness and cuteness.”

Dvein are represented by Blacklist in the US. Full credits.

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Happy Easter From Crush

Posted April 22, 2011

Happy Easter From Crush

Legend of the Golden Egg Warrior – some nunchucking-stop-motion-easter-bunny-goodness from my friends at Crush.

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Whitecaps FC – 3D Projection Mapping

Posted April 6, 2011

Whitecaps FC - 3D Projection Mapping

The Media Merchants did some nice 3D projection mapping for the Vancouver Whitecaps FC. Sound and music flooded the streets of Vancouver for the one night projection event and entire team was in attendance (nice touch). Watch a video of the night here. I love how you can hear people’s reactions. Nice work.

Creative Agency: Slingshot Communications

Design & Visual Effects: Jump Studios

Projections: The Media Merchants

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