• Twitter
  • Facebook



Making Movie Magic

Posted February 24, 2015

YouTube Preview Image
Fancy yourself to be filmmaker? For its Oscars spot, Samsung features an amateur filmmaker making movie magic using a variety of the brand’s devices – the result is a lot of funny (and often awkward) moments and some great lines:
- My movie is going to kick that movie’s movie butt
- It’s sort of Pirates of Penzance meets Weird Science
- Don’t worry we’ll take care of it in post

72andSunny created the spot, it’s directed Stacy Wall of Imperial Woodpecker, and Arcade Edit’s Geoff Hounsell, Will Hasell and Sean LaGrange all collaborated on editing.

Post to Digg Post to Facebook Post to Twitter

Pretty Brilliant

Posted June 12, 2014

YouTube Preview Image

Girls aren’t just pretty, they are pretty brilliant.

In conjunction with MAKERS, a website dedicated to showing the stories of women, Verizon has launched “Inspire Her Mind.”

The first spot. above and directed by Community Films’ Pam Thomas, shows a girl in situations where she is either encouraged to be more girlie, or less like a boy.

The campaign is in line with Verizon’s work to encourage children to become interested in science, technology, engineering and math (STEM) through the Verizon Foundation. Created by AKQA, the campaign was born out of research that shows there’s a significant drop-off in women interested in these fields between childhood and adulthood.

Found via AdWeek. It’s their Ad of the Day.

Post to Digg Post to Facebook Post to Twitter

Introducing the Bublcam

Posted November 5, 2013

A group of my friends have launched a Kick Starter campaign for The Bublcam – a 360º camera and software technology that shares everything around you through spherical photos and videos. And it’s the size of a baseball.

Read more here or on the Bubl website.

Post to Digg Post to Facebook Post to Twitter

The Future is Now

Posted October 7, 2013

YouTube Preview Image

Samsung’s latest pair of spots, via 72andSunny, plays around with the nostalgia of classic television shows and movies, showing that after all these years, it’s Samsung that has made was once was considered science fiction, real.

Editorial is by Arcade Edit. Paul Martinez edited “A Long Time Coming” and Greg Scruton edited “Evolution”.

YouTube Preview Image

Post to Digg Post to Facebook Post to Twitter

Arcade Fire – Reflektor

Posted September 12, 2013

Arcade Fire have collaborated with director Vincent Morisset and Google’s Aaron Koblin to create another amazing interactive experience.

The Reflektor experience, which can be found online at justareflektor.com, has been created to promote the title song from the album, which is released on October 29. It invites users to interact with an online film via their mobile phones, using the phone to create an effect on the screen that is “a bit like beaming something from your hand”, as Morisset puts it.

It is designed to be viewed on a Google Chrome browser and is split into two halves. Across both is a film written and directed by Morisset and shot in Jacmel in Haiti with the help of a local film school, Cine Institute. It stars Axelle ‘Ebony’ Munezero, a Montreal-based dancer and choreographer. She features particularly in the first half, where the audience is invited to interact with her movements on screen using their phones. By sweeping your phone, visual and light effects appear on screen. And in a particularly clever touch, you can still make the sweeping motions appear even when the image is paused.

Full credits are here but I want to give a shout-out to my GF Renata Morales who did the costumes. She’s awesome.

In addition to the online experience, Arcade Fire has also released a conventional music video, directed by Anton Corbijn. See it below.

Scooped from Eliza Williams at Creative Review.

YouTube Preview Image

Post to Digg Post to Facebook Post to Twitter

Dorm Life with Toshiba

Posted August 13, 2013

YouTube Preview Image

Capital C has tapped into dorm life to launch a new online back-to-school campaign for Toshiba laptops, desktops and tablets.

Consisting of three videos, display ads and a Facebook contest, the campaign is aimed at young adults that are outfitting themselves for the upcoming year. The videos show the utility of Toshiba products and how they make campus life easier. In one commercial, for example, it shows how Toshiba’s All-in-One desktop with gesture control can come to the rescue when you’ve been plastic wrapped to your bed in a dorm room filled with live chickens.

The campaign is directed by Untitled Films‘ Aleysa Young, and edited by Marco Pazzano of Panic & Bob.

See the other two spots and read more.

Post to Digg Post to Facebook Post to Twitter


Posted July 25, 2013

YouTube Preview Image

I love this idea. It’s amazing how in 641 square feet, I often can’t find my keys. Love it for tracking items that might get stolen – like a bike. One question though – the battery life is only a year. What happens after that? How much to replace it?

There was a 25% off period – but in ended two days ago. More info here.

Anyone bought one? Planning on getting one?

Post to Digg Post to Facebook Post to Twitter

Apps for Abuse

Posted July 11, 2013

YouTube Preview Image

Toronto-based agency UNION has created a new online video on behalf of Interval House, Canada’s first shelter for abused women, to show that while the technology has changed, the problem of abuse hasn’t.

Mimicking the smartphone “reveal” commercials we see so often, wherein companies unveil their new smartphone tech, the ad subverts audience expectations for such ads to show just how much control a smartphone can give an abuser, as well as how that control can make it even harder for women to seek help from facilities like Interval House.

The spot also features a cameo by my GF Hillary Pitcher.

Read more.

Post to Digg Post to Facebook Post to Twitter

Caffeinated Narcissism

Posted June 28, 2013

Yep, this is worth a trip to Taiwan for. Or when is Nespresso coming out with a similar attachment for their machines?

Let’s Cafe, Taiwanese-based coffee kiosks, have enabled consumers to upload a pic of themselves to their machines and for it to be “printed” on their coffee. Cool.

Scooped from My Modern Metropolis.

Scooped from My Modern Metropolis.
YouTube Preview Image

Post to Digg Post to Facebook Post to Twitter

Nick’s First Pitch

Posted June 13, 2013

YouTube Preview Image

Last night 13-year-old Nick LeGrande threw out the first pitch at the Yankees-Athletics game in Oakland from 1,800 miles away in his hometown of Kansas City, Mo. This was the first telerobotic pitch in MLB history.

Nick is just like any young baseball fan. He plays Little League. His bedroom is covered in pennants and posters. And he dreams of making  it to the majors. This all changed when he was diagnosed with aplastic anemia, a life-threatening blood disorder that has taken him away from his friends and from the game he loves. Until last night.

Google partnered with agency Venables Bell & Partners and tech partner Deeplocal to enable Nick to make the pitch. Arts & Sciences director Todd Krolczyk created a film telling Nick’s story, and documented the event live as it unfolded in Kansas City and Oakland. The piece was cut by Arcade editors Dean Miyahira and Kim Bica.

Read more.

Post to Digg Post to Facebook Post to Twitter

keep looking »