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Lowe Roche

Your Last 10 Years

Posted February 5, 2013


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What will your last 10 years look like? In a print, television and online campaign launched this week, Toronto agency Lowe Roche and the Heart and Stroke Foundation are urging Canadians to take action and “Make Health Last”.

The visual narrative in the thought-provoking 60-second broadcast spot juxtaposes imagery of a healthy older man’s life to that of an unhealthy one. At makehealthlast.ca users can learn how to change your future and grow old with vitality.

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