Posted February 5, 2013
What will your last 10 years look like? In a print, television and online campaign launched this week, Toronto agency Lowe Roche and the Heart and Stroke Foundation are urging Canadians to take action and “Make Health Last”.
The visual narrative in the thought-provoking 60-second broadcast spot juxtaposes imagery of a healthy older man’s life to that of an unhealthy one. At makehealthlast.ca users can learn how to change your future and grow old with vitality.
Posted March 7, 2012
Celebrating 25 years of bringing cultural and educational programming to the Franco-Ontarian community, public television station TFO has partnered with Toronto agency Lowe Roche to unveil a contemporary new look as the channel embarks on a new era.
A renowned cultural brand with a strong connection to its audience, the redesign is aimed at broadening TFO’s appeal amongst French-speakers and engaging younger viewers. The refresh has also been designed to showcase the channel’s technological developments, which under the leadership of CEO Glenn O’Farrell have included initiatives such as smart phone applications and web series.