Posted February 12, 2014
Volkswagen Canada, Red Urban and Untitled Films director Hubert Davis have brought the story of this car to live. Initially through a documentary film, that began airing on Bravo and Discovery earlier this year. It’s a story for anyone who’s ever loved a car. The film was edited by Paul Jutras at Rooster Post, and features a beautiful soundtrack by Imprint Music.
The newly launched interactive site OnceMore.ca uses the film as a backbone to an immersive exploration of the Beetle’s 58 year (and counting) history. The unique interface of the site combines the film with a map of the Beetle’s day-to-day travels, enabling viewers to explore Paul Loofs’ (the man who took it around the world) journal entries, photographs, and other artifacts as they correlate to the story. Alternatively, the site can be explored organically, using the map to access specific locations on the Beetle’s journey. Together, the documentary and the website provide a unique interactive experience, allowing viewers to fully immerse themselves in the story of ‘Once More’.
The full documentary is posted above, but you should check out the extras on OnceMore.ca.
Posted January 28, 2014
Every time a Volkswagen hits 100,000 miles an angel gets it wings.
I like me a little Frank Capra reference. Here’s Volkswagen’s Super Bowl spot. It’s lovely, funny and charming. Good work created by Argonaut, San Francisco.
Posted January 27, 2014
Let the Super Bowl ad madness begin!
Innocean Worldwide’s two Super Bowl spots for Hyundai were released on YouTube today.
I love the laugh in Jeff Bridges’ voice at the end of “Nice” – nice touch guys.
My friends at Arcade Edit, and editors Geoff Hounsell, Paul Martinez and Greg Scruton, worked on both these spots.
Posted January 14, 2014
Posted January 6, 2014
Everyone has loved a car once, no? I loved VW Cabriolet that I named Joey. He sacrificed himself to save my life on an icy road. I’ll never name a car again.
Once More. The Story of VIN 903847 premiered last night on both Bravo and Discovery. And it’s a great story about a man and a car that took him around the world 3 times. The car has been exhibited the World Trade Fair and its story was featured in an ad that was awarded at the ADC.
The trailer is posted above and if you missed it last night, you can watch it again on the days and times below (eastern time). I watched it. It’s great. I may have cried. Rooster Post edited the film and music is by Imprint.
Friday January 10th at 4:30AM and 11:30PM
Saturday January 11th at 12:30PM
Sunday January 19th at 12PM
Sunday February 9th at 6:30PM
Saturday February 22nd at 1PM
Saturday January 25th at 6:30PM
Sunday February 16th at 8:30AM
Sunday February 23rd at 6:30AM
Posted September 4, 2013
Red Urban sees their global role – and a few bellies – expand with new work for Volkswagen Germany.
How does one introduce a brand new car with powerful acceleration? Well, by showing the hilarious physical consequences of said acceleration, of course. Which is exactly what Toronto advertising agency Red Urban has done in their new Golf GTD spots, the latest example of their increasing role producing global creative work for Volkswagen.
As part of an integrated campaign overseen by DDB Team Blue, the five 15-second spots were filmed on location in Toronto over the course of two days. The spots were directed by Untitled Films‘ Curtis Wehrfritz and edited by Rooster Post’s Jesse Unruh and Chris Parkins.
Posted August 26, 2013
As part of MINI’s “NOT NORMAL” campaign and MINI’s undisputed go-kart handling, MINI Canada and their AOR Anomaly took directly to the streets and created the MINI Roller Coaster. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Cooper S models were completely retrofitted to create a MINI Roller Coaster.
Posted January 30, 2013
It’s only one of Mercedes’ Super Bowl spots, I think the Kate Upton one is creatively void (ya, I said it), and I’m not just saying that because I’m a girl. I’m all for sex selling, I just want more of a creative concept to go with my sex. I digress. This spot, staring Dafoe, is amazing. And I’m guessing amazingly expensive, unlike the 30K price tag on the car.
It’s via Merkley + Partners and director Dante Ariola. Scooped from AdWeek.
Posted January 24, 2013
This spot for the Volkswagen Jetta started airing earlier this month in Canada. In it they suspend two Jettas, about 3,000 lbs each, inside a historic stable at Toronto’s Casa Loma.
For more info, and full credits, read the press release.
Posted January 16, 2013
With the release of a documentary short film today, Zulu Alpha Kilo and Audi Canada have put the final touches on the Audi quattro® Experience. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro® slot car for the chance to test their on-track skills.
Using the world’s first iPad enabled slot car controller, visitors to the installation were able to take their A4 for a wild test-drive around hairpin turns, down long highway straightaways and through icy mountain passes – terrain that would get the better of lesser vehicles.
Here’s a video outlining the project.
Read more and view the short documentary “Painting Coconuts”.