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Jeff Dack lands at Lowe Roche

Posted January 26, 2015

Lowe Roche is pleased to announce that Jeff Dack has joined its Toronto office as Chief Strategy Officer.

Dack will lead the strategic planning practice at Lowe Roche, his role as chief strategy officer is a brand new position at the agency. Dack is bringing with him a pedigree chalk full of experience having experience working in a variety of roles throughout his career both agency and client side.

Prior to Lowe Roche, Dack served as a marketing executive with Jamieson Laboratories, Canada’s largest VMS (Vitamin, Mineral, Supplement) brand, where he oversaw the marketing and communications group. Before his tenure at Jamieson, Dack was the director of strategic planning at TAXI, where he was responsible for leading all strategic planning duties. With a team of strategists, he also successfully brought the strategic planning discipline and processes into the agency’s offshoot, TAXI 2. Dack’s move to Lowe Roche reunites him with agency CEO Monica Ruffo, for whom he worked with ten years ago at Cossette.

Read more.

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I Like Jam

Posted January 13, 2015

SNDWRX, a Toronto-based audio production studio, has opened their new studios in Kensington Market and is having a big studio warming party this Thursday night. It should be a great time and they’ve created the videos above and below to promote their new digs and the bash..

Helmed by Didier Tovel, SNDWRX features an exclusive network of internationally acclaimed artists, sound designers, composers, voice directors, engineers, producers and music supervisors. For clients, they come together to form specialized teams in order to craft authentic sounds, giving them a wide variety of talent and the ability to take on multiple projects across multiple disciplines, while simultaneously focusing on their core strength, audio.

View the party invite here or on the Facebook event page.

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Sadie Cam

Posted November 17, 2014


In case you missed getting a tour of Smith’s new offices last week, here’s the best of the Sadie Cam – a French Bulldog named Sadie “armed” with a GoPro that gives office tours.

Get the full scoop on Smith here.

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Meet Smith

Posted November 11, 2014


Toronto-based Crush, Notch, AXYZ and Lollipop have come together, combining their creative skill and craftsmanship to forge a new identity.

Meet Smith, a shop that proves that four core competencies are better than one, comprising AXYZ’s VFX and animation wizardry, Notch’s colour grading artistry, Crush’s wide-ranging creative exploration and Lollipop’s diverse digital capabilities.

Smith has a huge range of talent ranging from some of the top people in the industry to a wide variety of up and coming artists and producers. Smith’s a production/post/digital shop that’s better, faster, stronger and more relevant to today’s industry. View their montage reel above.

Want to get a look inside Smith? Well, tune into the SadieCam (a French Bulldog armed with a GoPro) tomorrow from 12pm-2pm (Eastern). Sadie will be giving virtual visitors a look at Smith and its talented team of Smithites.

Read more.

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State Goods Prints & Party

Posted October 20, 2014

A few weeks ago I posted about design ad branding company Sovereign State’s launch party for their sister company’s print series – State Goods.

The Scoop – on Friday, September 26, Sovereign State celebrated Toronto’s cultural and commercial growth with the launch of a print series at Toronto’s iconic Gladstone Hotel. The State Goods print series features artwork from Sovereign State designers, artists and collaborators. Each print features iconic Toronto imagery that any resident would recognize as being uniquely endemic to the city. The night also harnessed the momentum behind Toronto’s burgeoning commercial development by bringing together a unique blend of resident brands — some well-established, some new, all Sovereign State clients for whom the boutique design agency has done design work — representing some of the best facets of Toronto culture.

Above is part of Joel Gregorio’s (Sovereign State Creative Director) print. Below is a video of the night. See more of the prints here. If you’d like to get your hands on one, you can order here.

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Heritage Minute Posters

Posted October 17, 2014

Those of you in Canada will remember the “Heritage Minutes” shorts that celebrate and educate on moments in Canadian history – James Naismith cutting the bottom out of a peach basket to help make basketball what it is today, Jennie Trout facing adversity while she was becoming the first woman doctor in Canada, Joe Shuster’s moment of realization that Superman would be “faster than a speeding bullet.”

For those of you are who not Canadian, these vignettes, created by Historica Canada,  aired on TV and are a large part of Canadian pop culture. You can watch the Joe Shuster one here (starring my friend Adam Reid who also stars in this great Toyota commercial that won a Gold Lion – I digress). There’s a playlist of all of them here (not great quality).

Anyway…Halifax-based designer Christopher Hemsworth has created a series of posters that encapsulate a moment that perfectly sums up each of the Heritage Canada vignettes. Hemsworth started creating the series on his own in 2012, but has since connected with Heritage Canada and they commissioned him for an entire set. The posters are available for sale on their website.

See more of the posters here.

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Athletes Invade Toronto

Posted October 2, 2014

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I love a visually-driven spot that’s set to a great soundtrack (that’s a Delphonics cover by Mischa ‘Book’ Chillak featuring Esthero). I also love Toronto and happy to see it showcased in all its glory.

To celebrate the 2015 Pan Am Games in Toronto, Ontario Tourism has launched this epic spot, “Invade”. It’s created by FCB Toronto, directed by Untitled Films‘ Phil Brown, edited by Marc Langley at Rooster Post, and features music and sound design by Grayson Matthews.

Full credits.

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State Goods

Posted September 12, 2014

Sovereign State Celebrates Toronto Culture with Unique Event

Toronto-based Idea consultancy Sovereign State is paying homage to the city it calls home with a unique event celebrating Hogtown’s cultural and commercial growth.

Taking place at the iconic Gladstone Hotel on Friday, September 26, the event will be centred on the launch of a print series by Sovereign State sister brand State Goods. The series features artwork from Sovereign State designers, artists and collaborators, including illustrator Nimit Malavia, current cover artist for the DC Comics series Fables, motion graphics designer and film director Jullian Ablaza, Art Director and Designer Ibraheem Youssef, and Sovereign State Creative Director Joel Gregorio. Each print features iconic Toronto imagery that any resident would recognize as being uniquely endemic to the city. One print, for example, features the alphabet as Toronto-centric icons like the TTC, Sam the Record Man and Honest Ed’s, while another depicts Toronto’s native flora and fauna springing forth from the top of the CN Tower.

The experience will also harness the momentum behind Toronto’s burgeoning commercial development by bringing together a unique blend of resident brands — some well-established, some new, all Sovereign State clients for whom the boutique design agency has done design work — representing some of the best facets of Toronto culture.

Read more and get complete event info.

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O Canada Beer Fridge

Posted June 27, 2014

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Molson and Rethink have brought their award-winning beer fridge home to Canada for Canada Day – July 1.

The fridge will be in the nation’s capital, Ottawa, on Canada Day and revellers will be able to open it by singing the Canadian National anthem. Despite some of the difficulty singers have in the promotional vid above, our anthem is pretty easy to belt out.

Happy Canada Day!

View the two other fridge films.

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Lowe Roche Lands Canadian Cancer Society

Posted June 12, 2014

The Canadian Cancer Society has chosen Lowe Roche to create their next big signature event launching in August.

After an exhaustive review involving forty of Canada’s top agencies, Lowe Roche and IPG sister agencies Lowe Profero and UM have been tapped to develop a new fundraising solution to benefit the Canadian Cancer Society.

The assignment includes the delivery of a fully integrated signature fundraiser – including approach, strategy, creative, media, traditional advertising, digital marketing, and PR.

Read more.

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