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State Goods

Posted September 12, 2014

Sovereign State Celebrates Toronto Culture with Unique Event

Toronto-based Idea consultancy Sovereign State is paying homage to the city it calls home with a unique event celebrating Hogtown’s cultural and commercial growth.

Taking place at the iconic Gladstone Hotel on Friday, September 26, the event will be centred on the launch of a print series by Sovereign State sister brand State Goods. The series features artwork from Sovereign State designers, artists and collaborators, including illustrator Nimit Malavia, current cover artist for the DC Comics series Fables, motion graphics designer and film director Jullian Ablaza, Art Director and Designer Ibraheem Youssef, and Sovereign State Creative Director Joel Gregorio. Each print features iconic Toronto imagery that any resident would recognize as being uniquely endemic to the city. One print, for example, features the alphabet as Toronto-centric icons like the TTC, Sam the Record Man and Honest Ed’s, while another depicts Toronto’s native flora and fauna springing forth from the top of the CN Tower.

The experience will also harness the momentum behind Toronto’s burgeoning commercial development by bringing together a unique blend of resident brands — some well-established, some new, all Sovereign State clients for whom the boutique design agency has done design work — representing some of the best facets of Toronto culture.

Read more and get complete event info.

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O Canada Beer Fridge

Posted June 27, 2014

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Molson and Rethink have brought their award-winning beer fridge home to Canada for Canada Day – July 1.

The fridge will be in the nation’s capital, Ottawa, on Canada Day and revellers will be able to open it by singing the Canadian National anthem. Despite some of the difficulty singers have in the promotional vid above, our anthem is pretty easy to belt out.

Happy Canada Day!

View the two other fridge films.

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Lowe Roche Lands Canadian Cancer Society

Posted June 12, 2014

The Canadian Cancer Society has chosen Lowe Roche to create their next big signature event launching in August.

After an exhaustive review involving forty of Canada’s top agencies, Lowe Roche and IPG sister agencies Lowe Profero and UM have been tapped to develop a new fundraising solution to benefit the Canadian Cancer Society.

The assignment includes the delivery of a fully integrated signature fundraiser – including approach, strategy, creative, media, traditional advertising, digital marketing, and PR.

Read more.

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Heritage Playing Cards

Posted March 20, 2014

My Mom recently gave me these beautiful Hudson’s Bay Company playing cards. I’m totally in love with the illustrations and they are too pretty not to share. I wish I knew who designed them. Anyone know?

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Porsche Shifts Gears With Red Urban

Posted March 17, 2014

Porsche Cars Canada, Ltd. announced today that following an extensive five-month review involving more than 20 agencies, Red Urban, based in Toronto, has been selected as its new Agency of Record.

Pictured above: Laurance Yap, Director of Marketing, Porsche Cars Canada (left) and Steve Carli, President, Red Urban President (right).

Red Urban, which will officially start in June of this year, will be responsible for adaptation of global campaigns as well as Canadian-specific creative for new vehicles and aftersales initiatives across all media. French market communications will be handled by CART1ER, based in Montreal.

Read more.

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Bruce McDonald joins Revolver Films

Posted March 14, 2014

Iconic Canadian director Bruce McDonald, who’s most recent film, the dramatic comedy The Husband, which premiered at the 2013 Toronto International Film Festival and is being released in cinemas in Canada today, has joined the roster of Toronto-based Revolver Films.

McDonald’s notable film credits include Roadkill (1989), Highway 61 (1991), Dance Me Outside (1994), Hard Core Logo (1996) and Picture Claire (2001). Roadkill won most Outstanding Canadian Film at the Toronto International Film Festival and Hard Core Logo has been frequently listed amongst the greatest movies ever to come out of Canada. His 2010 film Trigger was the first film ever screened at Toronto’s TIFF Bell Lightbox, home of the Toronto International Film Festival.

His joining Revolver Films is the first time McDonald’s talents will be available for commercial film work.

Read more.

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Great Canadian Logos

Posted March 6, 2014

There are a lot of great logos and designs in Canada. To celebrate that, Ottawa-based design firm Northern Army has created a website dedicated to archiving these great designs. Their new website, Northern Army Preservation Society of Canada, is a compendium of some of the best Canadian logos ever designed.

Currently the site has 186 logos and counting. It would be great if the site offered a search feature – can you guys add that? Side note, I’d like to mention how much I miss the old Windsor Salt box design. That was some great design. They should bring it back as the current one pales in comparison.

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Flu Tracker

Posted March 4, 2014

Softsoap has launched a Flu Tracker – a new online resource to help consumers stay healthy this flu season.

The interactive website enables Canadians to stay one step ahead of the bug by monitoring  flu mentions across the country, right down to their own neighbourhoods. Designed as a one-stop online resource centre for combatting infectious disease, Flu Tracker uses flu facts, Twitter metadata and Google maps, to provide Canadians with information that will help them stay healthy this winter.

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The Beer Fridge – Project Indonesia

Posted December 19, 2013

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Remember the Molson Beer Fridge that only opened by scanning a Canadian passport? Well today the brand released a 2:45 second online spot, The Beer Fridge – Project Indonesia, that will air during the Canadian World Junior hockey tournament at the same length. Essentially taking up entire commercial breaks.

The previous beer fridge commercial was the 2nd most viewed commercial online in Canada last year. This new film is directed by Untitled Films‘ Tyler Williams via Canadian ad agency Rethink.

The new spot chronicles the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo:  a satellite  system for the olympic games, and of course a red fridge stocked full of Molson Canadian. A 30-second version of the ad is set to debut on Dec. 26h.

Full credits.

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The 150 Logo

Posted December 12, 2013

Canada is turning 150 this year, and the Federal Government is currently exploring five logos.

Ibraheem Youssef, my good friend and a graphic designer who has been working in the field of design for 14 years, was appalled by the quality and standard of the designs being presented. He found that sentiment was also shared by many other designers like himself.

So he created The150Logo.ca, a place where Canadian designers can create logo designs that they feel are better than what’s currently being offered.

Read more.

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