Posted February 4, 2015
Directed by Paul Johnston and Adam Beck, Content turns the camera around, as Matthew Frost plays Matthew Frost in this self-aware doc about filmmaking in a celebrity-saturated internet age. Peer into Matthew’s daily life and learn about a creative process that blends the efficiency of a commercial film with a sense of humor in a world that takes itself too seriously. Beyond all else, learn from a Creator who has made lightning strike again and again with a viral, modern-day genre all it’s own.
Posted January 19, 2015
I love this idea. Toronto-based editorial shop Panic & Bob is decorating its walls with instagram pics. There’s about 40 pics up already and as they have a lot of walls to fill, all you have to do to get in on the action is tag a pic with #panicandbob on Instagram.
Posted November 19, 2014
“The Creator Class” is a creativity lifestyle channel for those who share their passions for a living. Anchored on YouTube and Instagram, the slate of social programming shares the lives, ambitions, and craft of leading content creatives in Music, Style, Adventure, Arts, and Culture. True to the channel’s collaborative premise, all programming is produced by FREE’s community of leading social storytellers.
Posted May 6, 2014
Here’s a great German social campaign by Jung Von Matt/Elbe which targeted the Nazi presence in Germany (yes, sadly there still is one).
On International Holocaust Memorial Day, Laut Gegen Nazis, or Loud Against Nazis, encouraged a diverse group of Germans to like the NDP (the country’s neo-Nazi party) on Facebook and then swarm the page with positive, anti-racist messages. According to the case study above, more than 100,000 protesters participated in the “Like Attack,” and the ensuing coverage generated some 7 million media impressions. Nice work.
Found via AdWeek.
Posted April 11, 2014
Procrastinating? Here’s an awesome Friday time waster – Bolthouse Farms’ The Food Porn Index.
It seems people hashtag pics of unhealthy food more so than healthy food – no real surprise there. Bolthouse Farms says they created this index to track the health of food on the internet and hope that the site encourages people to post pics of more healthy food. Healthy or unhealthy, the site has some pretty fun elements, like the still from the Donut Zoom above. Take a few minutes and check it out.
Found via Communications Arts.
Posted April 4, 2014
Each pizza on Libretto’s menu was photographed in all its luscious glory and then cropped into nine separate shots. Uploaded and viewed in Instagram’s Grid View, they re-form into individual pizzas. Users can scroll through the entire menu at the flick of a finger. Clicking on each picture brings up a mouth-watering close up as well as a bite-sized piece of information about the quality of the ingredients and the precise attention that go into that specific pizza. By reframing the VPN story into a format and medium our target engages with every day, we were able to deepen customers’ appreciation for what Pizzeria Libretto does and strengthen their connection to the restaurant.
Posted April 4, 2014
Buying your first home can feel like an experience straight out of a Hollywood film. Digital culture agency Entrinsic has partnered with RBC® to create a campaign worthy of Tinseltown, connecting first-time homebuyers to the financial institution to help make sure their story has a happy ending.
RBC’s first-time homebuyer campaign is centred around three movie trailer-style films directed by veteran Hollywood filmmaker Jeremiah Chechik (National Lampoon’s Christmas Vacation, Benny & Joon). Produced by Toronto’s Revolver Films, each trailer promotes a fictional movie following a couple going through the ups and downs of buying their first home, showcasing just how different the journey can be for everyone—it might feel like an upbeat romantic comedy, an emotional drama, or at times even a horror.
All three YouTube trailers include embedded annotations that drive viewers to RBC’s digital properties for first-time homebuyers. Unique tracking codes are included, allowing for adjusting annotations, performance measurement and active learning and optimization throughout the campaign, so RBC can ensure clients have the information and tools they need to navigate through their biggest purchase.
The “Drama” spot is above. See the other two spots and read more about the campaign.
Posted March 31, 2014
Here’s a musically-inspired social media campaign for belVita breakfast biscuits.
Tasked with bringing belVita’s “#MorningWin” campaign to life digitally for Canadians, the marketing team at Mondelez Canada, with creative agency UNION, enlisted a one-man band to celebrate people’s achievements through personalized music videos. Over the course of four days, as tweets poured in with the hashtag #MorningWin, a large volume of songs were written in real-time, performed by the one-man band, and sent back to the tweeters.
A sample tweet and video are posted above. Read more.
Posted March 4, 2014
Softsoap has launched a Flu Tracker – a new online resource to help consumers stay healthy this flu season.
The interactive website enables Canadians to stay one step ahead of the bug by monitoring flu mentions across the country, right down to their own neighbourhoods. Designed as a one-stop online resource centre for combatting infectious disease, Flu Tracker uses flu facts, Twitter metadata and Google maps, to provide Canadians with information that will help them stay healthy this winter.
Posted November 27, 2013
There’s an official Glossy Burger at Harvey’s. It has extra pickles and hot peppers on it. Yum.
“Copyright your burger before somebody else does!” This is the message Harvey’s launched yesterday with its program that allows Canadians to register their unique burger combinations online with the world’s first ever burger barrister, Morley Gunn of Gunn & Associates.