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Instagram Escape Room

Posted April 25, 2016

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The Toronto Silent Film Festival has once again turned to Instagram to promote its 2016 Festival by creating the social platform’s first ever Escape Room. In keeping with it’s innovative approach, this is the fourth year the TSFF has used Instagram as an awareness tool for the festival.

This year the festival focused on films that were previously thought to have been destroyed or lost. Lost silent films are unique in that other than the films themselves, there are very few records or little visual information that exists about them. It’s like they never existed or have been trapped in some forgotten space. That’s what led to the insight behind the idea for an Instagram Escape Room.

The escape room is a fully interactive experience where users have to solve clues, find hidden film reels, and unscramble the secret code in order to escape. The entire experience uses a panoramic photo filled with hidden clues and movie props. When the user clicks on any frame, it turns into a POV video where they see themselves searching that area of the room. Each reel contains one letter. Those letters can be combined to create a secret code. There’s only one code that opens the door, so you need to find all seven letters to escape.

Red Lion Canada is the creative agency behind the campaign.
Read more and see the past campaigns.

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Rethink Tinder

Posted August 24, 2015

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Rethink Breast Cancer has taken the hotties from their Your Man Reminder app to Tinder to remind women to give themselves some TLC. That is some Touch, Look and Check.

The latest stunt from the non-profit, created by Toronto’s john st., aims to reach a younger generation about the importance of breast awareness by using hot guys (and a gal) to catch their attention. In 2012, Rethink launched the Your Man Reminder app (posted below), which has since been downloaded over 300,000 times, and its launch video has been viewed 7.2 million times.

Women who match with one of the guys on Tinder got a friendly reminder to download the newly upgraded Your Man Reminder app and take some time out of their day for some TLC. In just one week, the campaign has reached over 2000 young women with a unique and personal message. Turns out swiping left can be good for your health.

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Red Light App

Posted June 24, 2015

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Vodafone’s “Red Light Application/Between Us” initiative from WPP’s Y&R Istanbul, with support from Mindshare in the region, has won the Media Grand Prix at Cannes.

A whopping fifty percent of Turkish women are subject to domestic violence, according to Istanbul shop Y&R Team Red. So along with client Vodafone Turkey, the agency sought to make the world a safer place for women with the innovative “Red Light” mobile app, which allows them to send a call for help to three contacts with a simple shake of their phones.

But the simplicity of the app wasn’t the only cool thing about it. The agency knew that in order for it to be effective, its existence had to be hidden from abusers.So to promote the app to those who need it, the agency introduced it through women-targeted content such as a beauty tutorial from a “famous” blogger. Word also went out through other female “channels” such as lingerie garment labels and waxing strips.

According to the agency, the app was downloaded 6,991 and activated 3,591 times.

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Never Grow Up

Posted September 26, 2014

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This year marks the 30th birthday of Toys”R”Us Canada. As the company matures into adulthood, what better time for the brand to pledge a promise to its supporters to remain forever young.

Toronto-based creative agency Open created a film dedicated to the young at heart, be they young, old, or somewhere in between. The message is a playful reminder to never grow up and a shout-out to those who stay playful by doing the things they love. A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys “R” Us oath online. After submitting their own oaths of what they will always do to stay young, a map then shows their location, along with others, to create a cross Canada portrait of the young at heart.

Read more.

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Can You Rhyme Video?

Posted May 7, 2014

MJZ’​s Hoffman / Metoyer released a new app called RHYMES. Inspired by their film WORDS, this minimalist designed puzzle game challenges you to identify objects and actions with one simple clue: it all rhymes.

Arcade Edit’s Nick Rondeau edited all the short clue clips for the app, and and he also did the sound design and color correct too.

Want to play? The RHYMES app is free to download on iTunes.

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Proof that Santa is Real

Posted December 19, 2013

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This year instead of giving gifts, Toronto shop Zulu Alpha Kilo is giving you the ability to prove that Santa is real with the Kringl app. It’s a new mobile app that lets you create magic with video to bring Santa to life, right in your living room.

The video above explains how it works. Download it here. Nicely done guys.

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Open’s Magical Toy Book

Posted December 10, 2013

Toronto-based creative shop Open has utilized augmented reality to bring Toys“R”Us, Canada’s holiday Toy Book to life.

The Toys“R”Us 64-page Toy Book is a magical catalogue filled with this year’s hottest toys and gadgets. In fact, it’s the biggest and most magical Toy Book ever and it’s here to help parents and gift givers find the perfect toy by giving them a ticket into Toys”R”Us’ holiday toy town. This year the Toy Book is even more magical as the book’s cover comes to life with vibrant animation and sound via the use of augmented reality.

Toronto-based creative agency Open imagined and designed the magical holiday toy town featured on the cover of the book. By utilizing augmented reality technology, a little bit of modern day magic was incorporated into the cover to help bring the holiday toy town to life and show readers how the toys themselves celebrate the holidays.

Read more.

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YouShouldTotallyMeet the App

Posted November 25, 2013

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YouShouldTotallyMeet, the Facebook app developed by four Toronto friends that lets you play match-maker by hooking people in your network of friends, is going mobile. To get the app mobile they have launched an Indiegogo campaign to raise $25,000.

They also have a great new partner on their team, Ed Lum, the co-founder of Lavalife. And take a look the contribution perks. A $1000 includes a night out with my friend Anne Ngo, one of the app’s founders. Anne is super smart and fun (also crazy good looking). Go ahead, donate a grand.

Get the full scoop here.

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Posted October 28, 2013

Dubble, the double exposure photography app, lets users shoot and upload images which are then matched with a random stranger’s.

Dubble was founded by Adam Cook, a photographer and former MD of Lomography UK, and developers Angelo Semeraro, Ben Joyce and Uldis Pirags, and it’s free to download from the app store.

“I’m from a photography background and have always loved shooting and developing film. I also used to like doing ‘doubles’ – swapping film with other photographers and developing each others’ pictures,” says Cook.

“I got very into smartphone photography in 2011 and 12 but there was still something missing: that element of surprise when you’re developing film and have no idea how it will turn out. One day, I was walking home from work and thought it would be really good to make an app that brought that experience to smartphones,” he explains.

Random doubling will probably create more bizarre imagery than good, but that’s half the fun of Dubble.

Scooped from Creative Review’s blog.

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Think Dirty

Posted October 1, 2013

A new iPhone app wants you to “Think Dirty™” and join in on “30 Days of Dirty”.

To promote their official launch, Think Dirty™, a new app that makes personal care shopping much cleaner, has launched 30 Days of Dirty, an inaugural campaign to inform consumers of the potentially toxic ingredients in cosmetics and to raise funds for Breast Cancer Fund.

Available for free download via Apple’s App Store, Think Dirty™ is an app that helps consumers understand the ingredients in cosmetic and personal care products in order to avoid potentially toxic ingredients.

A video outlining how the app works is above.

Read more about Think Dirty™ and 30 Days of Dirty here.

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