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Super Bowl

Good Call Red Stripe

Posted February 4, 2013

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There has been some controversy around Volkswagen’s “Get Happy” Super Bowl spot (posted below). I agree with Adweek – it’s not racist.

Red Stripe did some quick thinking and created the spot above, that aired at halftime. Clever & nicely done.

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Don’t Say “Super Bowl”

Posted January 31, 2013

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This is awesome. Here’s Samsung’s teaser for their Super Bowl spot starring Paul Rudd and Seth Rogen (and the amazing Bob Odenkirk from Breaking Bad) and directed by Jon Favreau. Agency is 72andSunny and it’s edited by both Geoff Hounsell and Will Hasell at Arcade Edit.

Update – here’s the game day spot.
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Willem Dafoe is the Devil

Posted January 30, 2013

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Yep, Willem Dafoe is the devil, but you kinda already knew that, right?

It’s only one of Mercedes’ Super Bowl spots, I think the Kate Upton one is creatively void (ya, I said it), and I’m not just saying that because I’m a girl. I’m all for sex selling, I just want more of a creative concept to go with my sex. I digress. This spot, staring Dafoe, is amazing. And I’m guessing amazingly expensive, unlike the 30K price tag on the car.

It’s via Merkley + Partners and director Dante Ariola. Scooped from AdWeek.

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Hyundai Canada Super Bowl Spot

Posted January 29, 2013


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Unlike our southern neighbours, very few Canadian companies take advantage of the immense viewership of the Super Bowl in Canada. Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself.

To take advantage of these numbers, Innocean Worldwide Canada and Hyundai Canada unveil “Gaspocalypse”, a 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl.

Read more.

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