Posted February 9, 2016
My friends at bi-coastal Arcade Edit worked on 12 Super Bowl spots this year. The two spots for T-Mobile, via Publicis Seattle, made it into Adweek’s Best of the Super Bowl. People also loved Hyundai’s part-time vegan bear and Amy Schumer & Seth Rogan talking about “caucus” for Bud Light. A bit of a sleeper was The Bai spot, with the horse whisperer that aired regionally. People loved its “nonsense” approach. And who doesn’t like a dancing horse.
View all of Arcade’s Super Bowl 50 spots here. Nice work guys!
Posted February 2, 2016
The 30-second ad, called “Restricted Bling” and created by Publicis Seattle, features Drake filming his “Hotline Bling” music video. As he sings, “You used to call me on my cell phone,” a few executives from unnamed wireless carriers abruptly stop him to suggest a few revisions to the song. Fun stuff.
Posted February 2, 2016
Hyundai has a number of spots in the Super Bowl. This one, called “The Chase” starts off a bit scary and ends with a twist. The spot is promoting the Elantra’s Blue Link® makes that possible to remotely start your car by simply talking to your smartwatch. So when you need to leave in a hurry, like in this spot, it just may come in handy.
Oh & the best write-up I’ve seen on this spot so far is from The Drum. They said – “In what could be described as a very mild homage to “The Revenant,” the 30-second work features Hyundai’s voice-activated Blue Link Remote Start feature on the new Elantra.” Nice one.
Posted January 28, 2016
Anomaly’s Toronto office dropped the extended cut of its Super Bowl spot for Shock Top starring T.J. Miller and Martin Montana, as Shock Top mascot Wedgehead. I LOVE T.J. Miller. It’s directed by Luke Greenfield of Anonymous Content.
The spot builds upon the brand’s successful “Speaks for Itself” campaign last year, that picked up a number of awards. View the campaign case study here.
Posted January 30, 2015
Here’s to Squarespace, the website and blog building provider, for creating an out of the-box Super Bowl experience.
The brand is running an ad on game day, but Squarespace’s Super Bowl ad is more than just a commercial starring Jeff Bridges. It’s part of a campaign that features a full length album by the star that is guaranteed to put you to sleep – in a good way.
The brand tapped actor Jeff Bridges to create the website DreamingWithJeff.com, where he has created a series of sleep tapes. Go to the music section on the site and listen to the calming creations such as Sleep. Dream. Wake Up., Hummmmmm, A Glass of Water, and Seeing With My Eyes Closed. Great stuff. There’s an extended how-to spot below.
To top off all this awesomeness, Squarespace is giving 100% all proceeds, which are pay what you like, to No Kid Hungry. There are also some fancy limited edition sets, including a debossed gold leaf pressed album cover featuring illustrations by Lou Beach. Album cover is also die cut – so when you pull the album lining out, the illustration’s eyes go to sleep. Amazing.
Posted January 29, 2015
It’s always hard to keep a good campaign going, and the first Snickers Super Bowl spot with Betty White was pretty pretty freaking amazing. But I’m thrilled with the big reveal at the end of this year’s game day spot. And I’m not going to spoil it by telling you who it is.
Posted February 4, 2013
There has been some controversy around Volkswagen’s “Get Happy” Super Bowl spot (posted below). I agree with Adweek – it’s not racist.
Red Stripe did some quick thinking and created the spot above, that aired at halftime. Clever & nicely done.
Posted January 31, 2013
This is awesome. Here’s Samsung’s teaser for their Super Bowl spot starring Paul Rudd and Seth Rogen (and the amazing Bob Odenkirk from Breaking Bad) and directed by Jon Favreau. Agency is 72andSunny and it’s edited by both Geoff Hounsell and Will Hasell at Arcade Edit.
Posted January 30, 2013
It’s only one of Mercedes’ Super Bowl spots, I think the Kate Upton one is creatively void (ya, I said it), and I’m not just saying that because I’m a girl. I’m all for sex selling, I just want more of a creative concept to go with my sex. I digress. This spot, staring Dafoe, is amazing. And I’m guessing amazingly expensive, unlike the 30K price tag on the car.
It’s via Merkley + Partners and director Dante Ariola. Scooped from AdWeek.
Posted January 29, 2013
Unlike our southern neighbours, very few Canadian companies take advantage of the immense viewership of the Super Bowl in Canada. Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself.
To take advantage of these numbers, Innocean Worldwide Canada and Hyundai Canada unveil “Gaspocalypse”, a 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl.