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Super Bowl

Sweet Dreams With Jeff Bridges

Posted January 30, 2015


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Here’s to Squarespace, the website and blog building provider, for creating an out of the-box Super Bowl experience.

The brand is running an ad on game day, but Squarespace’s Super Bowl ad is more than just a commercial starring Jeff Bridges. It’s part of a campaign that features a full length album by the star that is guaranteed to put you to sleep – in a good way.

The brand tapped actor Jeff Bridges to create the website DreamingWithJeff.com, where he has created a series of sleep tapes. Go to the music section on the site and listen to the calming creations such as Sleep. Dream. Wake Up., Hummmmmm, A Glass of Water, and Seeing With My Eyes Closed. Great stuff. There’s an extended how-to spot below.

To top off all this awesomeness, Squarespace is giving 100% all proceeds, which are pay what you like, to No Kid Hungry. There are also some fancy limited edition sets, including a debossed gold leaf pressed album cover featuring illustrations by Lou Beach. Album cover is also die cut – so when you pull the album lining out, the illustration’s eyes go to sleep. Amazing.

The campaign was created by W+K NY, Tim Godsall of Anonymous Content directed the spots, and they are edited by Geoff Hounsell, Arcade Edit. Great stuff.

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Marcia, Marcia, Marcia!

Posted January 29, 2015

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It’s always hard to keep a good campaign going, and the first Snickers Super Bowl spot with Betty White was pretty pretty freaking amazing. But I’m thrilled with the big reveal at the end of this year’s game day spot. And I’m not going to spoil it by telling you who it is.

Kudos to BBDO NY on the great casting. Jim Jenkins of O Positive directed and it’s edited by Geoff Hounsell, Arcade Edit.

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Good Call Red Stripe

Posted February 4, 2013

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There has been some controversy around Volkswagen’s “Get Happy” Super Bowl spot (posted below). I agree with Adweek – it’s not racist.

Red Stripe did some quick thinking and created the spot above, that aired at halftime. Clever & nicely done.

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Don’t Say “Super Bowl”

Posted January 31, 2013

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This is awesome. Here’s Samsung’s teaser for their Super Bowl spot starring Paul Rudd and Seth Rogen (and the amazing Bob Odenkirk from Breaking Bad) and directed by Jon Favreau. Agency is 72andSunny and it’s edited by both Geoff Hounsell and Will Hasell at Arcade Edit.

Update – here’s the game day spot.
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Willem Dafoe is the Devil

Posted January 30, 2013

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Yep, Willem Dafoe is the devil, but you kinda already knew that, right?

It’s only one of Mercedes’ Super Bowl spots, I think the Kate Upton one is creatively void (ya, I said it), and I’m not just saying that because I’m a girl. I’m all for sex selling, I just want more of a creative concept to go with my sex. I digress. This spot, staring Dafoe, is amazing. And I’m guessing amazingly expensive, unlike the 30K price tag on the car.

It’s via Merkley + Partners and director Dante Ariola. Scooped from AdWeek.

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Hyundai Canada Super Bowl Spot

Posted January 29, 2013


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Unlike our southern neighbours, very few Canadian companies take advantage of the immense viewership of the Super Bowl in Canada. Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself.

To take advantage of these numbers, Innocean Worldwide Canada and Hyundai Canada unveil “Gaspocalypse”, a 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl.

Read more.

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