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Super Bowl

Arcade Edit’s Super Bowl Spots

Posted February 9, 2016


My friends at bi-coastal Arcade Edit worked on 12 Super Bowl spots this year. The two spots for T-Mobile, via Publicis Seattle, made it into Adweek’s Best of the Super Bowl. People also loved Hyundai’s part-time vegan bear and Amy Schumer & Seth Rogan talking about “caucus” for Bud Light. A bit of a sleeper was The Bai spot, with the horse whisperer that aired regionally. People loved its “nonsense” approach. And who doesn’t like a dancing horse.

View all of Arcade’s Super Bowl 50 spots here. Nice work guys!

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T-Mobile’s Hotline Bling

Posted February 2, 2016


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Nice – T-Mobile has tapped our guy from TheSix, wearing THAT sweater, for its Super Bowl commercial.

The 30-second ad, called “Restricted Bling” and created by Publicis Seattle, features Drake filming his “Hotline Bling” music video. As he sings, “You used to call me on my cell phone,” a few executives from unnamed wireless carriers abruptly stop him to suggest a few revisions to the song. Fun stuff.

It’s directed by Paul Hunter of Pretty Bird and edited by Kyle Brown and Sean LaGrange at Arcade Edit.

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Hyundai’s Bears

Posted February 2, 2016


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Hyundai has a number of spots in the Super Bowl. This one, called “The Chase” starts off a bit scary and ends with a twist. The spot is promoting the Elantra’s Blue Link® makes that possible to remotely start your car by simply talking to your smartwatch. So when you need to leave in a hurry, like in this spot, it just may come in handy.

Oh & the best write-up I’ve seen on this spot so far is from The Drum. They said – “In what could be described as a very mild homage to “The Revenant,” the 30-second work features Hyundai’s voice-activated Blue Link Remote Start feature on the new Elantra.” Nice one.

The spot was created by Innocean USA, directed by Aaron Stoller of Biscuit Filmworks and edited by Paul Martinez, Arcade Edit.

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Unfiltered Talk

Posted January 28, 2016

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With game day only 8 sleeps away, 2016 Super Bowl spots are beginning to be released online.

Anomaly’s Toronto office dropped the extended cut of its Super Bowl spot for Shock Top starring T.J. Miller and Martin Montana, as Shock Top mascot Wedgehead. I LOVE T.J. Miller. It’s directed by Luke Greenfield of Anonymous Content.

The spot builds upon the brand’s successful “Speaks for Itself” campaign last year, that picked up a number of awards. View the campaign case study here.

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Hyundai Canada Super Bowl Spot

Posted January 29, 2013


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Unlike our southern neighbours, very few Canadian companies take advantage of the immense viewership of the Super Bowl in Canada. Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself.

To take advantage of these numbers, Innocean Worldwide Canada and Hyundai Canada unveil “Gaspocalypse”, a 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl.

Read more.

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