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Matt Lenski Joins Arts & Sciences

Posted October 26, 2015

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Arts & Sciences is pleased to announce the addition of director Matt Lenski to its roster for US representation.

Hallmarks of Lenski’s work are the bent-humor and honesty he crafts with well-defined characters along with his strong storytelling and rich aesthetics. His commercial work has included directing for clients like ESPN, EA Sports, Sauza Tequila, & H&R Block.

Lenski has already completed his first project for Arts & Sciences: a new integrated campaign for Smirnoff from 72andSunny that features Silicon Valley’s Thomas Middleditch and T.J. Miller, who spontaneously leave the set and take a road trip across the country to go to ComicCon. One of the spots is posted above. View the entire campaign here.

View Matt Lenski’s reel. Read more.

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Vapor Music Gives Birth to Fifth Kid Records

Posted October 19, 2015

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Vapor Music Launches Fifth Kid Records, EP for East of Avenue, and New Music Video, “Army of One”

After 11 years of success in the advertising industry working on campaigns for brands including Dove, Samsung, Ford, Hyundai, McDonald’s, WWF, Coca Cola, Walmart, and Toyota, Vapor Music has expanded, opening its own record label called Fifth Kid Records. The label grew out of the success of the song “Paper Planes,” a single created by Toronto-based duo East of Avenue, made famous for its creation for a recent holiday campaign for Walmart Canada.

Having executed countless synch placements over the years both for well-known and indie artists, it was a natural progressive step for Vapor to start representing artists on an exclusive basis through Fifth Kid Records.

To launch the label, Serlin and Vapor partnered with Fontana North Distribution and Maple Music Recordings, which handles publicity and promotion, and worked with the Toronto-based office of advertising agency LG2 and LG2 Boutique in Montreal to develop the branding and design. Working with East of Avenue is the newly-minted label’s immediate focus, though it’s looking ahead at other artists without being beholden to any style of music provided it’s of a high quality.

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Jonathan Yi joins Greenpoint Pictures

Posted October 5, 2015

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Director and cinematographer Jonathan Yi has joined Greenpoint Pictures for commercial representation. Yi is known for his honest, intimate documentary storytelling and cinematography expertise.

In the commercial space Yi has directed work for clients including Estee Lauder, Wells Fargo, SAP, Mattel, American Express, Nickelodeon, monster.com, Intel and HP. On the technical side, Yi consulted for Canon USA on its 2011 Cinema EOS product line. His promo video for the EOS C300 went viral, helping launch the EOS C300 to quickly become the most popular rental camera in the world within its first year on the market.

Yi’s gained much acclaim through his documentary work, directing five installments of the award-winning documentary series “East of Main Street” for HBO (a trailer is above), and the upcoming feature documentary “Mad Tiger,” which profiles the colorful, costume-donning Japanese punk band Peelander-Z.

View Jonathan Yi’s reel. Read more.

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T.J. Misny joins Greenpoint Pictures

Posted September 29, 2015

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Director T.J. Misny has joined Greenpoint Pictures for commercial film representation.

His comedy shorts, including “Broad City: I Heart New York,” featuring Amy Poehler, “Millennial Horror Story,” and “Why Starbucks Spells Your Name Wrong” (above), have accumulated over 25 million views on YouTube.

Misny often wears many hats, taking on multiple roles in the production of his film projects, including writing, directing, producing and editing. Since joining Greenpoint Pictures Misny has directed campaigns for Method Soap, GE and New York Post and worked with BBDO and Goodby Silverstein & Partners.

View his reel. Read more.

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Artjail Helps Visualize Going Clear

Posted April 6, 2015

The revelatory HBO Documentary Film Going Clear: Scientology and the Prison of Belief, which debuted on the network to a record audience number on Sunday March 29, offers a rare glimpse behind the veil at the Church of Scientology. Before the curtain was lifted, New York-based VFX studio Artjail was enlisted by lauded documentary filmmaker Alex Gibney and Jigsaw Productions to help visualize the overall look he had in mind for his film.

Artjail was involved in working on many important aspects of the documentary. In particular, the studio designed the film’s important and impactful opening sequence (above), which drew viewers right into the mysterious inner world of of Scientology by depicting its peculiar “auditing” process. Artjail shot live-action footage and created the type design for the sequence

Using stock footage, CG and 2D elements, Artjail also created the animations for the film’s “Myth of Creation” sequence (below), which is narrated by L. Ron Hubbard himself. The animated footage is layered, creating a surreal and bizarre set of images that serve as a visual interpretation of Hubbard’s strange, sci-fi explanation for how the world was created.
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Aaron King joins Spontaneous

Posted March 23, 2015

New York-based design and visual effects studio Spontaneous is pleased to announce that Aaron King has joined them as creative director.
King is a veteran creative director who has dedicated his career to crafting ideas that move hearts, minds and brands. He prides himself on fostering an environment that produces innovative work, and he’s been the driving force behind countless iconic rebrands, promos, main titles and commercials for brands like HBO, Showtime, LIFETIME, Syfy, ESPN, Olay, Citi and BMW.
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BlueRock Promotes Ben Keller

Posted March 2, 2015

New York-based editorial shop BlueRock is pleased to announce that Ben Keller has been promoted to editor.

Keller is a multifaceted editor who draws viewers in through his adept use of intimate visuals and unexpected pacing. He boasts a wide-ranging skill set developed while working at BlueRock as an assistant editor, honing his talents under many of their talented editors. Over the last few years he mentored under Olivier Wicki, drawing from Wicki’s artistic sensibilities and translating them into his own style. Keller’s editing portfolio currently includes work for brands such as H&M, Lindt and Crest.

“BlueRock has a long and successful tradition of nurturing young talent and providing the opportunity for them to flourish as editors — Ben is the latest in that storied succession,” said Ethel Rubinstein Owner/CEO of Lively Group. “Everyone takes notice when that special talent comes along. Our editors, producers, his peers and most importantly, our clients, recognized that he was the real deal at their first encounter.”

View Ben Keller’s reel. Read more.

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The Fines Land at Persuade Content

Posted February 17, 2015

Persuade Content is pleased to announce that award-winning directorial duo The Fines has joined its roster.

The Fines have achieved great acclaim as documentary filmmakers, their work having been hailed by critics as “unflinching,” “spirit-raising” and “visually ravishing.” They’ve brought home some pretty prestigious awards. In 2013, their film Inocente, a coming-of-age story about a homeless 15-year-old Latina artist, won the Oscar for Best Short Documentary. Their HBO documentary feature, Life According to Sam, was shortlisted for the 2014 Academy Awards for Best Documentary and was also honored with a Peabody Award. Their film War/Dance won Emmys for Best Documentary and Best Cinematography in 2009, was nominated for the 2008 Academy Award for Best Documentary Feature, and won the Best Director award at Sundance in 2007.

Sean Fine and Andrea Nix Fine work as a collaborative team; they direct together and Sean is also a cinematographer. Lately, they’ve been applying their significant talent for creating visually powerful portraits of characters who tell their own story to crafting memorable ads and campaigns for some of the worlds biggest brands, including Adidas, Gillette and Crayola, P&G, Google, HP, Gatorade, Northrop Grumman and Pedigree. Their recent commercial campaign for Save the Children won a Clio Award.

View their reel. Read more.

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Thibaut Duverneix Joins Revolver Films

Posted February 11, 2015

Toronto-based Revolver Films is pleased to announce that director Thibaut Duverneix has joined its roster and allows the company to further expand its offerings in the fields of interactive, experiential and installation.

Born and raised in France, but now based in Montreal, Duverneix is a multidisciplinary artist who boasts a diverse body of work in music, photography, computer programming, animation and film. His talent has carried him across a number of different genres with a focus on innovative ways of creating film and experiences.

In 2012, Duverneix was named one of the New York Art Directors Club’s Young Guns, amongst the best creatives under 30 in the world. His current commercial film portfolio includes work for Couche-Tard, Astral Media, the Government of Quebec and the City of Montreal.

View Duverneix’s commercial film reel. Read more.

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Shira Ankori Joins BlueRock

Posted February 9, 2015

New York-based creative editorial shop BlueRock is pleased to announce that editor Shira Ankori has joined the team.

Ankori is a versatile, award-winning editor, with experience working in long form, short form and everything in between. She’s used her talents to help weave together commercial narratives for some of the biggest brands out there, including Sony, Walmart, Toyota and Taco Bell.

Ankori is an adept storyteller with a keen eye for comedy, and she’s worked with some of the best directors in the genre, including Ted Melfi (St. Vincent) and the Russo Brothers (Arrested Development, Community).

View Shira Ankara’s reel. Read more.

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