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TV Commercial

Worldwide Short Film Festival

Posted September 3, 2015


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This week’s Throwback Thursday is to 2004 and this campaign for the Canadian Film Centre’s Worldwide Short Film Festival created by Taxi Toronto, directed by Tim Godsall and produced by Untitled Films.

As the campaign is 11 years old, it was hard to find links online to the spots. Watch Good Cop/Bad Cop above. Creativity has the rest of them posted. The entire campaign is hilarious. Here are links to watch the rest – Love Scene, Special Effects, Establishing a Character, Enter/Exit a Scene. They are all great. Watch them.

Tim is now with OPC in Canada and Anonymous Content in the US. He also has his first feature film, Len and Company, making its north american premiere at TIFF. Very exciting.

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Tiny Dancer

Posted August 21, 2015


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Man, those folks at John Lewis have done it again. And this time to Elton John. Amazing.

“Tiny Dancer” is directed by the always great Dougal Wilson and created by adam&eve DDB.

Happy Friday. Enjoy. Where’s my tutu?

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Playmation

Posted August 10, 2015


Vancouver-based visual effects shop The Embassy teamed up with Interrogate director Misko Iho to deliver this effects packed spot for Disney through TBWA\Chiat\Day LA. Launching Disney’s new line of wearable tech toys, the spot mixes familiar heroes and action propelled by the power of imagination.

The Embassy has also done VFX on notable feature films including the both the Ironman and The Hunger Games franchises, Ender’s Game, and District 9.

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They Lived

Posted August 7, 2015


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This spot broke in the US earlier this year, but it just recently started airing on Canadian TV.

As I watch most of my television on demand I am able to fast forward through commercials, which I do 99% of the time. The 1% is when something is able to catch my eye and spark my interest within 1-5 seconds. Which is exactly what this Subaru spot did. I liked it so much that I actually watched it twice while watching last week’s episode of Humans. So good – both the show and the commercial.

Agency is Carmichael Lynch and it’s directed by Lance Acord of Park Pictures.

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A Cup of Love

Posted July 16, 2015

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Today’s Throwback Thursday is this sweet 2003 Christmas spot for Japanese retailer Francfranc. “A Small Love Story About Alex and Juliet” was directed by the late great Nagi Noda. Oh how I miss her work.

Sorry about the poor quality – this was the best video file I could find.

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Breathe

Posted July 9, 2015



Today’s Throwback Thursday is to May 2000 and this spot for Breathe.com. And it comes to you via editor Marc Langley of Rooster Post. I asked Marc to send me a list of a few of his favourite projects from over the years. This beautiful spot was one of them.

Called “In and Out” it was created by Miles Calcraft Briginshaw Duffy and directed by Frederic Planchon of Academy Films. Of course, Marc Langley, now at Rooster Post, edited the spot.

Thanks Marc!

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Yard Sale Up-Sale

Posted July 8, 2015


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I love a simple, clever and entertaining campaign. Deutsch New York has done just that with this trio of 15 second spots for Krylon COVERMAXX Spray Paint. Poor Herb has no idea what’s going on.

Harold Einstein directed the campaign and it’s edited by Dave Anderson at Arcade Edit.

See the third spot, Old Chair, and full credits here.

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All Gold Everything

Posted June 15, 2015


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Southern Comfort has created this oddly fascinating spray tan spot encouraging people to than their lemonade.

The spot starting airing in the Vitamin D deprived UK this week and was created by Wieden + Kennedy NY. It’s directed by Andreas Nilsson of Biscuit Filmworks and edited by Geoff Hounsell, Arcade Edit. That song you won’t be able to get out of your head is “All Gold Everything” by Soulja Boy featuring Young L.

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Start the Car!

Posted June 11, 2015



Throwback Thursday to 2006 and this spot for Ikea called “It’s Not a Mistake.”

This Canadian spot for Ikea was created by Zig Toronto (now CP+B) and directed by Mark Gilbert, who at the time was repped by Reginald Pike and who is now with Untitled Films.

This spot has been used in 12 different countries and still airs to this day. Side note, I worked at Reginald Pike when this spot was released. I may have given my Mom the red shoes and purse from wardrobe for Christmas.

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Whatever You’re Into

Posted June 8, 2015


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Here’s some sexy time from BBDO Toronto and Someplace Nice director Pete Henderson for Harlequin. yep – romance novels.

Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women read more than one title in the last five years? Why have they fallen out of love with their favourite romance novels?

Harlequin decided to change. Knowing that all women are different with different fantasies, it launched a campaign focusing on its wide range of book series, showing women that the perfect romance is waiting for them, “Whatever You’re Into.”

Entitled “Escape the Everyday,” the campaign includes videos that show mature women eagerly indulging in their literary fantasies, unbeknownst to their oblivious husbands.
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Full credits.

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