Posted January 20, 2015
Australian haircare brand Aussie has tapped into the talents of Graydon Sheppard and Kyle Humphrey’s successful Sh*t Girls Say series (films, twitter and a book) with this new comedic spot – Sh*t Girls Say About Hair.
Nicely done Graydon & Kyle!
Posted January 16, 2015
Here’s a well-executed and thought-provoking PSA from Children of the Street Society’s Predator Watch and #ParentProject campaign advising parents to talk to their children about the dangers of online predators.
Both spots simply and cleverly portray frightening issues.
Both spots simply and cleverly portray frightening issues. Full credits for the Children of the Street Society spot are posted here.
Posted January 9, 2015
The spot is part of the first public service campaign for Toronto Crime Stoppers, and it provokes recreational or party drug users to become more vigilant about MDMA, popularly known as ecstasy or Molly. Warning consumers, “Molly is not the drug you think it is,” the new awareness-building initiative features a video, parodying a cooking show, where a drug lab “cook” shares his recipe for Molly laced with methamphetamine and bath salts.
Although the spot is entertaining, this issue is no laughing matter – this past summer, two people died as a result of party drugs at the VELD Music Festival.
Posted January 8, 2015
Here’s a comedic new spot from Pereira & O’Dell for for 1-800-Contacts that finally explains the link between pirates and eyepatches.
Posted December 12, 2014
We are on day 36 of an incredibly intimate and emotional 45 day campaign for SickKids by JWT Toronto. The campaign aims to pull back the curtain by inviting audiences to witness 45 daily commercials that show what’s going on at the hospital right this minute. The campaign, called “Better Tomorrows,” is centred on the tagline “Make their tomorrow as good as your today.”
The 30-second commercials are directed by Sons & Daughters’ Mark Zibert, Michelle Czukar at Panic & Bob edited, and are set to the song “Fix You” by British band, Coldplay, chosen to represent the hope SickKids families have that their children will get better. Patients featured in the commercials are between four-days and 18-years-old with conditions ranging from cystic fibrosis to various childhood cancers to organ transplants. Many of these young patients are in active treatment and mustered all of their energy and courage to participate in the campaign to inspire the community to support SickKids this holiday season.
Posted November 26, 2014
Walker owner and Executive Producer Sara Matarazzo brought on Bret McKenzie and Mickey Petralia from Flight of the Conchords on board to compose the music – Walker has worked with the duo on several ads over the years. The result is this great musically driven spot that’s influenced by classic rock ballads and operatic recitative.
Read more on how the spot was created on Adweek. Full credits are here.
Posted November 6, 2014
John Lewis, adam&eveDDB and Blink director Dougal Wilson have created yet another amazing and heartfelt Christmas ad, set to Tom Odell’s cover of John Lennon’s Real Love (I like that Tom Odell – especially this remix).
The live action and CG spot, “Monty the Penguin,” has put tears in my tea – and I’m ok with that. In fact, I’d feel ripped-off if it didn’t. This is the seventh spot Dougal Wilson has directed for the London retailer – other gems include The Long Wait (my fav), The Journey, Never Standing Still, and the stop motion Things Matter.
Posted October 21, 2014
I have a feeling that Halloween isn’t big in Sweden, but I do like a little Kubrick-inspired spot.
Posted October 14, 2014
Spotify has released it’s first ever US ad campaign with a trio of spots that set memories to music.
Posted October 8, 2014
The Transcend3 team is pleased to announce the addition of Lisa McCoy as co-creative director. The Toronto-based communications agency is excited to benefit from the breadth of knowledge about the English Canadian market she brings. McCoy has already put her talents on display in helping develop the agency’s new campaign for Lycée Français de Toronto, a school based in France that’s found a home in Toronto. With McCoy on board, the agency’s unique bilingual and tri-cultural background in one senior creative team — boasting a deep and ongoing knowledge of English Canada, Quebec and France — has been strengthened even more.
A picture of McCoy is above along with an image from some of Transcend3′s new work for Lycée Français de Toronto.