Posted July 16, 2015
Today’s Throwback Thursday is this sweet 2003 Christmas spot for Japanese retailer Francfranc. “A Small Love Story About Alex and Juliet” was directed by the late great Nagi Noda. Oh how I miss her work.
Sorry about the poor quality – this was the best video file I could find.
Posted July 9, 2015
Today’s Throwback Thursday is to May 2000 and this spot for Breathe.com. And it comes to you via editor Marc Langley of Rooster Post. I asked Marc to send me a list of a few of his favourite projects from over the years. This beautiful spot was one of them.
Called “In and Out” it was created by Miles Calcraft Briginshaw Duffy and directed by Frederic Planchon of Academy Films. Of course, Marc Langley, now at Rooster Post, edited the spot.
Posted July 8, 2015
I love a simple, clever and entertaining campaign. Deutsch New York has done just that with this trio of 15 second spots for Krylon COVERMAXX Spray Paint. Poor Herb has no idea what’s going on.
Harold Einstein directed the campaign and it’s edited by Dave Anderson at Arcade Edit.
See the third spot, Old Chair, and full credits here.
Posted June 15, 2015
Southern Comfort has created this oddly fascinating spray tan spot encouraging people to than their lemonade.
The spot starting airing in the Vitamin D deprived UK this week and was created by Wieden + Kennedy NY. It’s directed by Andreas Nilsson of Biscuit Filmworks and edited by Geoff Hounsell, Arcade Edit. That song you won’t be able to get out of your head is “All Gold Everything” by Soulja Boy featuring Young L.
Posted June 11, 2015
This Canadian spot for Ikea was created by Zig Toronto (now CP+B) and directed by Mark Gilbert, who at the time was repped by Reginald Pike and who is now with Untitled Films.
This spot has been used in 12 different countries and still airs to this day. Side note, I worked at Reginald Pike when this spot was released. I may have given my Mom the red shoes and purse from wardrobe for Christmas.
Posted June 8, 2015
Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women read more than one title in the last five years? Why have they fallen out of love with their favourite romance novels?
Harlequin decided to change. Knowing that all women are different with different fantasies, it launched a campaign focusing on its wide range of book series, showing women that the perfect romance is waiting for them, “Whatever You’re Into.”
Posted June 4, 2015
Posted June 1, 2015
As Miller Lite’s new AOR, TBWA\Chiat\Day\Los Angeles has released a series of films set in a neighbourhood bodega.
The spots star Marco Rodriguez, of Eastbound & Down fame, as the constant tender of a bodega, great advise-giver and listener. The campaign’s intimate conversational humour is a welcome change to the category’s usual ad fare.
The are currently 8 spots on air and the campaign was shot on film and directed by Arts & Sciences Matt Aselton.
Posted May 20, 2015
GREY Canada has launched a new national communications campaign for Special Olympics Canada in the lead up to this year’s World Summer Games in Los Angeles. The multi-channel program, entitled There Is No Special Treatment, celebrates sport as the great equalizer; an athlete is an athlete no matter what games they are competing in or what their background is.
Creative for the campaign focuses on one key insight: Sport doesn’t see disability – the challenge, sacrifice and fulfillment of sport treats every athlete exactly the same. No matter who you are. Sport is sport – it doesn’t treat anyone special. GREY proactively developed the campaign over the course of a year for Special Olympics after attending an inspiring athlete recognition event early in 2014. The integrated advertising campaign will include film, print, radio, digital as well as social activations.
The films feature Special Olympics athletes in training and incorporate voiceovers by Special Olympics athletes Tess Trojan and Matthew Nighswander. Jackie Barrett, a world-class powerlifter, who recently lifted 690 lbs., is featured with swimmer Julia Longo and Champion runner Robert Pipitone in the 60-second launch spot entitled “SPORT” (above).
The campaign was developed in conjunction with a number of production partners who generously donated their services including Hubert Davis (Untitled Films), Matt Barnes (Westside Studio) and Adam Damelin (Eggplant). Media planning support has been provided by MediaCom.
Posted May 7, 2015
I’ve been so busy that I did not notice that the folks at Psyop have created yet another visually stunning, happiness-fueled and wonderfully animated spot for Coke.
Created through W+K Portland, the spot is an entertaining and light-hearted romp telling the tale of a man and his dog and how each see the world. Mission for today, try to view the world through the eyes of a dog.