Posted June 15, 2015
Southern Comfort has created this oddly fascinating spray tan spot encouraging people to than their lemonade.
The spot starting airing in the Vitamin D deprived UK this week and was created by Wieden + Kennedy NY. It’s directed by Andreas Nilsson of Biscuit Filmworks and edited by Geoff Hounsell, Arcade Edit. That song you won’t be able to get out of your head is “All Gold Everything” by Soulja Boy featuring Young L.
Posted June 11, 2015
This Canadian spot for Ikea was created by Zig Toronto (now CP+B) and directed by Mark Gilbert, who at the time was repped by Reginald Pike and who is now with Untitled Films.
This spot has been used in 12 different countries and still airs to this day. Side note, I worked at Reginald Pike when this spot was released. I may have given my Mom the red shoes and purse from wardrobe for Christmas.
Posted June 8, 2015
Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women read more than one title in the last five years? Why have they fallen out of love with their favourite romance novels?
Harlequin decided to change. Knowing that all women are different with different fantasies, it launched a campaign focusing on its wide range of book series, showing women that the perfect romance is waiting for them, “Whatever You’re Into.”
Posted June 4, 2015
Posted June 1, 2015
As Miller Lite’s new AOR, TBWA\Chiat\Day\Los Angeles has released a series of films set in a neighbourhood bodega.
The spots star Marco Rodriguez, of Eastbound & Down fame, as the constant tender of a bodega, great advise-giver and listener. The campaign’s intimate conversational humour is a welcome change to the category’s usual ad fare.
The are currently 8 spots on air and the campaign was shot on film and directed by Arts & Sciences Matt Aselton.
Posted May 20, 2015
GREY Canada has launched a new national communications campaign for Special Olympics Canada in the lead up to this year’s World Summer Games in Los Angeles. The multi-channel program, entitled There Is No Special Treatment, celebrates sport as the great equalizer; an athlete is an athlete no matter what games they are competing in or what their background is.
Creative for the campaign focuses on one key insight: Sport doesn’t see disability – the challenge, sacrifice and fulfillment of sport treats every athlete exactly the same. No matter who you are. Sport is sport – it doesn’t treat anyone special. GREY proactively developed the campaign over the course of a year for Special Olympics after attending an inspiring athlete recognition event early in 2014. The integrated advertising campaign will include film, print, radio, digital as well as social activations.
The films feature Special Olympics athletes in training and incorporate voiceovers by Special Olympics athletes Tess Trojan and Matthew Nighswander. Jackie Barrett, a world-class powerlifter, who recently lifted 690 lbs., is featured with swimmer Julia Longo and Champion runner Robert Pipitone in the 60-second launch spot entitled “SPORT” (above).
The campaign was developed in conjunction with a number of production partners who generously donated their services including Hubert Davis (Untitled Films), Matt Barnes (Westside Studio) and Adam Damelin (Eggplant). Media planning support has been provided by MediaCom.
Posted May 7, 2015
I’ve been so busy that I did not notice that the folks at Psyop have created yet another visually stunning, happiness-fueled and wonderfully animated spot for Coke.
Created through W+K Portland, the spot is an entertaining and light-hearted romp telling the tale of a man and his dog and how each see the world. Mission for today, try to view the world through the eyes of a dog.
Posted May 5, 2015
Posted April 30, 2015
The 1% live in chateaus, they date supermodels and they collect supercars. It might be next to impossible to live like the 1%, but it’s easy to drive like them, thanks to the Subaru BRZ. It’s the attainable supercar.
Targeting confident, independent male car enthusiasts between the ages of 30 and 35, Subaru has released two 20-second web films, created by Toronto-based advertising agency Red Urban, that show how easily people can mistake the BRZ for a supercool supercar, and its drivers for elite members of the 1%. What becomes clear is that the BRZ is a seriously affordable supercar for serious drivers and, at $27,395, its pure fun-to-drive quotient rivals that of cars ten times its price.
Posted April 27, 2015
I dare you to watch this and not have that song stuck in your head for the rest of he day. Don’t worry, it’s not a bad thing.
In this spot for Volkswagen Marketing Leasing, Berlin-based creative shop Mangan has taken the social phenomenon of the internet cat video and recreated it – but switched up cats with people dressed as cats. To keep the homemade or YouTube look of the genre intact, they shot all the people-cats on an iPhone 6. It turns out staying true the viral cat video look is easier than it sounds.
Director Curtis Wehrfritz, and production company Tony Petersen Film, Berlin, shot the spot over 3 days at 3 different locations. Of course the end cat and car shots were not captured on an iPhone – post production is by NHB Studios and the animation was Done by Fido, Sweden.