Posted July 5, 2016
Here’s a beautiful visually-driven new campaign for Ontario Tourism Marketing Partnership Corporation, created by FCB Toronto.
I’m lucky enough to live in this beautiful Canadian province, but many of these places I have not seen. It is definitely hitting its mark by making me want to get out and see and experience more of this great place where I live.
Where Am I? was shot over nine months at the following Ontario locations: Niagara region, Hamilton, Orangeville, Prince Edward County, Picton, Ottawa, Eganville, Muskoka, Toronto, Thunder Bay, Sault Ste. Marie, Huntsville, Lake Superior North Shore Lake Superior Provincial Park, Dorion, Sleeping Giant Provincial Park, and Northwest Ontario.
Posted April 27, 2016
The latest chapter in Fallsivew’s ongoing story builds on the same level of fun and humour that consumers have come to know and love. The campaign includes four 30-second TV spots that illustrate the characteristic entertainment of Fallsview. The campaign is created by Toronto-based agency Blammo and directed by Adam & Dave of Holiday Films.
In grand cinematic fashion, the first on-air piece entitled “Goodbye” features a rain-soaked romantic hero calling up to a woman’s apartment in a Romeo and Juliet fashion. He couldn’t leave without saying goodbye. As she comes to the window, expecting him to bid her farewell, the unexpected happens – viewers are surprised to discover he is there to say goodbye to her brother, with whom he had an awesome time at Fallsview. Stay tuned for three more ads from Fallsview that depict life’s little surprises, which are to be released throughout the year.
“Our TV campaign is the next instalment of the longstanding signature Fallsview humour that has successfully appealed to our loyal customers for over a decade”, says Greg Medulun, Director of Communications. ‘We often hear about how much our patrons look forward to being surprised with new innovative creative each year.”
Posted April 7, 2016
This week glossy turned 10. It’s amazing that I’ve been able to do what I love doing for 10 years. I am truly grateful, blessed and I’m looking forward to 10 more years – unless I win a lottery or fulfill my life-long dream of becoming a trophy wife.
Today I’d like to throwback to 2006, when glossy was born and when I handled PR for the award-winning Canadian production company, Reginald Pike. I was on staff there, and at their sister company Untitled Films, before I launched glossy. Regional Pike director Brain Lee Hughes directed this spot in April of 2006 for 1-800-Got-Junk out of Rethink. You have to love a spot that ends with the tagline, “call us or we’ll send you rats.”
Posted March 18, 2016
But Cookie Monster should have asked Siri, “what’s 0 divided by 0?” Maybe that’s in the extended cut. Go ahead, ask her.
Posted March 10, 2016
Posted March 3, 2016
Here’s a throwback Thursday. M&M’s is 75 years old and they are kicking off a year-long birthday celebration with a musical collaboration between Zedd and Aloe Blacc, who have reinterpreted Sammy Davis Jr.’s 1972 classic “The Candy Man” for a modern audience. The 60-second spot, above, is full of great M&M’s advertising nostalgia. The extended full length version is posted below.
Posted February 29, 2016
Last year, GEICO took on the YouTube skip button with its “Unskippable” campaign. This year, they had a new pre-roll problem. An online media buy without any skip buttons. So how do you keep people from hating a pre-roll ad they’re forced to watch to the end? Simple. You fast-forward through it. They created four :15 pre-roll ads that do just that. Each ad begins in a mundane situation then fast-forwards ahead to something much more unexpected. At the end, you can click to watch the unabridged version of the ad and see what you missed. The goal is to take the most annoying 15 seconds in advertising and turn it into something so disruptive and entertaining, you’d actually choose to watch more.
Posted February 29, 2016
“Movie Titles,” starring Paul Giamatti, aired last night during the Oscars, as part of the “Hollywood Insider” film series for CenturyLink created by Arnold Boston, and directed by Furlined’s Will Speck and Josh Gordon.
CenturyLink’s high-speed broadband service provides access to endless content with its speedy Internet and interactive Prism TV; creating a world where everyone is connected to the things they love – like Hollywood. To show how CenturyLink has enabled its customers to become true critics, the brand has selected Golden Globe and Emmy Award winning actor Paul Giamatti for its new campaign, “Hollywood Insider.” Giamatti, starring in the first on-camera brand commercial work of his illustrious career, faces constant and insightful feedback from an everyday family that has watched countless movies and TV shows and expects perfection from the actor.
TV campaign includes a number of 30 and 60-second spots that air in select markets across the US. “Hollywood Insider” also comes to life in digital and social – through unique longer-format videos that live online and support broadcast efforts, and a series of shorter-format social videos designed to let the family drop some serious “Hollywood Insider” knowledge.
Posted February 17, 2016
Sami Raimi has spoofed the horror genre in this super-fun film trailer-style spot for Chevy. I particularly love this spot as I’m one of the people that shouts at the screen, at home, not in the theatre, during horror films. Good stuff.
Posted February 9, 2016
My friends at bi-coastal Arcade Edit worked on 12 Super Bowl spots this year. The two spots for T-Mobile, via Publicis Seattle, made it into Adweek’s Best of the Super Bowl. People also loved Hyundai’s part-time vegan bear and Amy Schumer & Seth Rogan talking about “caucus” for Bud Light. A bit of a sleeper was The Bai spot, with the horse whisperer that aired regionally. People loved its “nonsense” approach. And who doesn’t like a dancing horse.
View all of Arcade’s Super Bowl 50 spots here. Nice work guys!