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IdN’s Pinball Opener

Posted July 28, 2015

Loving this sweet, simple and well-crafted opener created by Calango for IdN issue v22 n2.

It also makes me want to watch Sesame Street’s Pinball Number Count. And what’s not to love about that?

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Posted July 23, 2015

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Today’s Throwback Thursday is this super fun video for Mùm, called Superwinner, featuring the song “We Have A Map Of The Piano.”

Directed by Brian Lee Hughes, the 2002 film features first year students at the Danish Design Center competing in a paper airplane contest. Stills were shot by Peter Funch.

Side note, it was Brian Lee Hughes’ Birthday this week. Happy BD BLH! Hughes is repped by Skunk in the US and by OPC in Canada.

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Coffee Art

Posted July 15, 2015

Check out the work of talented artist and barista Melannie Aquino. Working at San Francisco’s Elite Audio Coffee Bar, she uses espresso, foam and chocolate to create drinkable works of art – everything from Minions to unicorns.

See some of my favourites here. And check out her Instagram for more. Thanks to Karen Cheng for the tip.

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Coffee Monsters

Posted July 7, 2015

One day when Stefan Kuhnigk spilled his espresso, he realized that the stain it left on the paper took the shape of a monster. The artist then grabbed a pencil and complete the image. That’s how The Coffee Monsters were born.  Fun stuff. More are posted on Facebook and Instagram.

Scooped from Fubiz.

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Lucky Iron Fish

Posted June 25, 2015

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This little iron fish won the Product Design Grand Prix in Cannes last night.

As the case study above shows, Geometry Global in Dubai, United Arab Emirates, approached the problem of iron deficiency in Cambodians by trying to find ways to more iron into their diet. One way, they found, was to simply put a piece of iron into skillets and pans while cooking. But Cambodians were not keen to do this, until they made the piece of iron into the shape of a fish. Great stuff.

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Smokin’ Business Card

Posted June 18, 2015

This week’s Throwback Thursday is a short trip back to March 2012 and this project I frequently refer to as “little card, big PR.” It got a lot of traction.

Bos, Toronto (now DentsuBos) made a business card that you can roll up and smoke. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you’d hold onto and refer to, as frequently as you smoked. See more images.

Creative Director/Writer: Gary Watson
Art Director: Jennifer Saunders

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The Gum Thief

Posted May 28, 2015

We’re doing our first Throwback Thursday at Glossy – hoping to make this a regular thing.

Today I’m throwing back to October 2007 and this great series of spots that Toronto-based Crush (now known as Smith) created for Douglas Coupland for his novel The Gum Thief.

No ad agency was involved in these spots, the work came directly to Crush from Coupland’s publisher, Random House Canada. The project picked up a number of awards, including Best of Show at The Bessies. Coupland himself did the the narration. Great stuff.

In total 9 spots were created and you can watch them all here.

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Red Lion’s Digital World

Posted May 12, 2015

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Toronto-based creative agency Red Lion has launched an in-housed designed and devoted website that’s explorable in much the same way as one navigates through Google Maps or Street View. A key differentiating factor for the website is the way it’s been optimized for mobile, with users able to navigate the digital cities by tilting and moving their mobile devices in different directions.

The new website represents another step in the continuation of the Red Lion rebrand, which began with the unveiling of the agency’s new word mark, an ambigram representing Red Lion’s philosophical emphasis on the unity between left and right brain, which allows people to experience the logo with either the “business” side or the “creative” side of their brain.

Read more.

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More Happiness

Posted May 7, 2015

I’ve been so busy that I did not notice that the folks at Psyop have created yet another visually stunning, happiness-fueled and wonderfully animated spot for Coke.

Created through W+K Portland, the spot is an entertaining and light-hearted romp telling the tale of a man and his dog and how each see the world. Mission for today, try to view the world through the eyes of a dog.

Psyop’s previous work for Coke has included the multi-award winning Happiness Factory and the Super Bowl spot, Heist.

Read more.

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Choose Happy

Posted May 6, 2015

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Ah, happiness. Who doesn’t like being happy?! Koodo Mobile has launched its new brand platform and integrated campaign, “Choose Happy,” created by Toronto-based Camp Jefferson. It’s vibrant, fun and bursting with happiness. There’s so much to make you smile. In fact, I’ve watched the popsicle vid (above) about 5 times today. It puts big smile on my face.

The Canadian telco’s new direction stems from a key insight at the heart of the brand’s business: Koodo customers are happy. The new platform is currently being brought to life, colourfully and exuberantly, across a ton of touch points. Koodo worked with a diverse network of illustrators, animators, designers, artists and directors to create a massive convergence of eclectic, creative, inspirational content, akin to the creativity of the Internet, and geared towards making people happy. The content includes things like an animated loop of a robot slipping on a banana peel, images of smiling popsicles, and dogs that turn into bunnies. It’s often accompanied by cheerful observations, like “happiness is no hidden fees,” and “happiness is perfect parallel parking when everyone’s watching.”

Read more and see more happiness.

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