Posted May 12, 2015
Toronto-based creative agency Red Lion has launched an in-housed designed and devoted website that’s explorable in much the same way as one navigates through Google Maps or Street View. A key differentiating factor for the website is the way it’s been optimized for mobile, with users able to navigate the digital cities by tilting and moving their mobile devices in different directions.
The new website represents another step in the continuation of the Red Lion rebrand, which began with the unveiling of the agency’s new word mark, an ambigram representing Red Lion’s philosophical emphasis on the unity between left and right brain, which allows people to experience the logo with either the “business” side or the “creative” side of their brain.
Posted May 7, 2015
I’ve been so busy that I did not notice that the folks at Psyop have created yet another visually stunning, happiness-fueled and wonderfully animated spot for Coke.
Created through W+K Portland, the spot is an entertaining and light-hearted romp telling the tale of a man and his dog and how each see the world. Mission for today, try to view the world through the eyes of a dog.
Posted May 6, 2015
Ah, happiness. Who doesn’t like being happy?! Koodo Mobile has launched its new brand platform and integrated campaign, “Choose Happy,” created by Toronto-based Camp Jefferson. It’s vibrant, fun and bursting with happiness. There’s so much to make you smile. In fact, I’ve watched the popsicle vid (above) about 5 times today. It puts big smile on my face.
The Canadian telco’s new direction stems from a key insight at the heart of the brand’s business: Koodo customers are happy. The new platform is currently being brought to life, colourfully and exuberantly, across a ton of touch points. Koodo worked with a diverse network of illustrators, animators, designers, artists and directors to create a massive convergence of eclectic, creative, inspirational content, akin to the creativity of the Internet, and geared towards making people happy. The content includes things like an animated loop of a robot slipping on a banana peel, images of smiling popsicles, and dogs that turn into bunnies. It’s often accompanied by cheerful observations, like “happiness is no hidden fees,” and “happiness is perfect parallel parking when everyone’s watching.”
Posted May 4, 2015
Fall in LOVE with Opening Sequence for this year’s F5 Fest
Intense, deep, dewey-eyed and bittersweet, love is experienced in a variety of ways, just like F5, a creativity festival held April 17-18 at Terminal 5 in New York City.
The theme for the 2015 incarnation of F5 was simply, “love.” That single word was also the entirety of the creative brief given to Block & Tackle by F5’s director, Ventura Castro, for the opening titles. The only other rule: no one on the F5 team was to see the titles until the day of the event.
Founded by creative directors Adam Gault and Ted Kotsaftis, Block & Tackle is a production company that is focused on visual storytelling. From animation to live action to stop motion, Block & Tackle overcomes design challenges by any means necessary, and the team pulled out all the stops for the opening sequence.
Posted April 23, 2015
Using acrylics or oil paints that match the original artwork, they add new characters to the art with some entertaining results – like monster photobombing, or I guess artbombing.
Posted April 20, 2015
The Toronto Silent Film Festival has once again turned to Instagram to promote its 2015 Festival. This is the third year using the social platform as an awareness tool for the festival. And in keeping with its innovative approach, TSFF has created a way in which people can experience all the films being shown at this year’s festival in a truly personal way – allowing the user to create their own film.
Utilizing the 15 second video feature on Instagram, Toronto creative agency Red Lion created a “choose your own adventure” on the festival’s instagram account. Using only scenes from the films being featured in the festival, each scene ends with a choice for the user. Based on the hashtag they choose, the platform loads the corresponding scene, each scene has two possible choices.
Posted April 15, 2015
The 60-second spot features a variety of bicycles speeding this way and that in a number of different environments, some alone and some in large packs, some travelling extremely fast. There’s one catch. None of them have riders. The goal is to inspire Canadians to get active, and the spot serves up a succinct rallying cry to potential riders: “Hop On.”
Posted April 13, 2015
W+K London has created this visually beautiful spot starring dirty dishes. It’s directed by Megaforce, of Riff Raff Films, and The Mill did the visual effects. But I really do wish that Finish would have posted it to YouTube in HD. What a shame.
More info on Adweek.
Posted April 6, 2015
The revelatory HBO Documentary Film Going Clear: Scientology and the Prison of Belief, which debuted on the network to a record audience number on Sunday March 29, offers a rare glimpse behind the veil at the Church of Scientology. Before the curtain was lifted, New York-based VFX studio Artjail was enlisted by lauded documentary filmmaker Alex Gibney and Jigsaw Productions to help visualize the overall look he had in mind for his film.
Artjail was involved in working on many important aspects of the documentary. In particular, the studio designed the film’s important and impactful opening sequence (above), which drew viewers right into the mysterious inner world of of Scientology by depicting its peculiar “auditing” process. Artjail shot live-action footage and created the type design for the sequence
Using stock footage, CG and 2D elements, Artjail also created the animations for the film’s “Myth of Creation” sequence (below), which is narrated by L. Ron Hubbard himself. The animated footage is layered, creating a surreal and bizarre set of images that serve as a visual interpretation of Hubbard’s strange, sci-fi explanation for how the world was created.
Posted March 30, 2015
Odd, and oddly catchy, here’s a music video for Traffic Signs & Jake The Rapper’s “Cookie Jar,” directed by Ben&Julia (you should follow them on Instagram).
Scooped from Stash.