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I like Vodka

Posted December 9, 2014

Here’s the latest from The Juggernaut – you know, they did the Advertising Against Humanity cards last week.

Ketel One Vodka’s original copper pot still, “Distilleerketel No. 1,” is the Dutch distillery’s namesake but it’s also the heart and soul of a family-run business that’s been in continuous operation for over three centuries. So when Diageo approached The Juggernaut about producing a standout spot for their top-selling vodka, they knew right away that Distilleerketel No. 1 would be key to bringing the brand’s story to life.

Much of that story is right there on the bottle: family owned and operated for over ten generations, Ketel One vodka is crafted from small batches in the picturesque city of Schiedam, Holland. The Juggernaunt wanted to showcase Ketel One’s historic roots but also emphasize its modern approach to its craft (the distillery was founded in 1691 but didn’t start making vodka until 1983) something they did narratively but also stylistically, by combining drones, lasers and letterpress with classic and 3D animation.

Read more.

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Sexy Slow Jam for “Her”

Posted December 8, 2014

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The folks over at Common Good have made this slick and sexy vid for Majid Jordan’s latest, called “Her.” They’ve also been creating some great contact for him on Instagram too – watch a reel of all the clips they’ve done below.

Nice work guys!

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Advertising Against Humanity

Posted December 5, 2014

As soon as I saw these pop up on my Facebook newsfeed I had to get a pack. And I had to get the lovely guys at Toronto-based The Juggernaut, who created them, some ad PR love. So I offered up a trade – PR for cards.

My 2 packs arrived just after I got this story in Adweek. Good trade, no?

The Juggernaut is a Toronto-based animation, design and visual effects studio – you can see their montage reel below. They created 500 packs of these cards for client gifts, sadly they are not for sale. They are making 500 more though, so maybe if you email them and ask nicely, they’ll send you a pack. It seems they are up for bartering too. The copy for the cards was written by Lyranda Martin-Evans and Travis Cowdy, who work at KBS+P Toronto.

See more images here.

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Artjail + Analog

Posted December 4, 2014

Indie creative studios Analog and Artjail forge transatlantic VFX alliance

London-based Analog and New York-based Artjail have teamed up to offer brands and creative agencies each other’s specialized live-action VFX, 3D animation and finishing services. The alliance will make Artjail’s Artists, who specialize in high-end compositing, CG work and finishing for live action, available to Analog’s British clients; and Analog’s photo-realistic 3D visual effects services available to Artjail’s clients in the U.S. market.

Both companies specialize in creating arresting visuals to help tell stories for major brands. Working together, the creative studios will now have greater bandwidth, push each other creatively and technically, and have an expanded brand presence.

Read more.

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Limbo With a Logo

Posted November 25, 2014

Toronto-based Smith made a super fun vid from their launch party this past Thursday night – it’s part “photo booth” and part art installation. The Toronto ad scene was out in full force, drinking lots of premium liquor (LOTS).  I was there. It was super fun & there were these amazing sub sandwiches passed around at midnight. Sub sandwiches are only good at midnight when you are drinking, right?

There’s a “making of” vid below. Read more about Smith here.

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Sadie Cam

Posted November 17, 2014

In case you missed getting a tour of Smith’s new offices last week, here’s the best of the Sadie Cam – a French Bulldog named Sadie “armed” with a GoPro that gives office tours.

Get the full scoop on Smith here.

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Buy a Letter

Posted November 14, 2014

Toronto-based art director Gira Moin has launched cherché la femme, a series limited-edition, typographic letter posters printed on a heavy stock, with a rich, matte finish. They are lovely, no?

I’d love a “S”…but it seems she’s sold it.

Buy and learn more.

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Meet Smith

Posted November 11, 2014

Toronto-based Crush, Notch, AXYZ and Lollipop have come together, combining their creative skill and craftsmanship to forge a new identity.

Meet Smith, a shop that proves that four core competencies are better than one, comprising AXYZ’s VFX and animation wizardry, Notch’s colour grading artistry, Crush’s wide-ranging creative exploration and Lollipop’s diverse digital capabilities.

Smith has a huge range of talent ranging from some of the top people in the industry to a wide variety of up and coming artists and producers. Smith’s a production/post/digital shop that’s better, faster, stronger and more relevant to today’s industry. View their montage reel above.

Want to get a look inside Smith? Well, tune into the SadieCam (a French Bulldog armed with a GoPro) tomorrow from 12pm-2pm (Eastern). Sadie will be giving virtual visitors a look at Smith and its talented team of Smithites.

Read more.

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Beautiful Chemical Reactions

Posted October 27, 2014

Zone out to this.

Beautiful Chemistry presents 8 types of chemical reactions, magnified and time-lapsed for your viewing pleasure. They shot chemical reactions in 4K UltraHD resolution to capture their finest details.

The video and editing is by Yan Liang at L2Molecule, and Chemical Reaction Design is by Xiangang Tao, Wei Huang, and Yan Liang.
Chemical reactions were shot at the Chemistry Experiment Teaching Center of USTC.

Scooped from Motionographer. Lovely.

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State Goods Prints & Party

Posted October 20, 2014

A few weeks ago I posted about design ad branding company Sovereign State’s launch party for their sister company’s print series – State Goods.

The Scoop – on Friday, September 26, Sovereign State celebrated Toronto’s cultural and commercial growth with the launch of a print series at Toronto’s iconic Gladstone Hotel. The State Goods print series features artwork from Sovereign State designers, artists and collaborators. Each print features iconic Toronto imagery that any resident would recognize as being uniquely endemic to the city. The night also harnessed the momentum behind Toronto’s burgeoning commercial development by bringing together a unique blend of resident brands — some well-established, some new, all Sovereign State clients for whom the boutique design agency has done design work — representing some of the best facets of Toronto culture.

Above is part of Joel Gregorio’s (Sovereign State Creative Director) print. Below is a video of the night. See more of the prints here. If you’d like to get your hands on one, you can order here.

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