Posted November 13, 2013
Last night the lovely Jamie Madge and Attilio Gianfrancesco were in Toronto from SourceEcreative’s UK office and put on an amazing showcase called “Presents”.
They presented some great work from both signed and unsigned directorial talent. Here’s two great spots that I had never seen before.
Above is “Picture Locking”, directed by Nathan Boey (unsigned). And below is Omelette, directed by Madeline Sharahan (unsigned). Great stuff. Thanks for a fun night and lots of drinks guys!
Posted November 6, 2013
“Get Dirty” is an unapologetic campaign that gets at the heart of what it takes to help build healthier cities by making a simple point: getting dirty gets things done.
The campaign encompasses print, posters, online, social and a launch event held at Toronto’s Evergreen Brick Works. All creative elements feature hand-painted slogans with unabashed messages including, “I’m dirty” and “I think dirty all the time”.
Posted November 6, 2013
Toronto-based agency Bob’s Your Uncle has developed a rebrand for Platinum Naturals, an award-winning, Canadian manufacturer of high quality supplements.
Launched at the Canadian Health Food Association show in Toronto last month, the rebrand includes logo, website and packaging design.
Posted November 1, 2013
It’s the day after Halloween so it’s time to start thinking about Christmas. Remember when retailers used to wait until November 1st to put out Christmas merchandise? I saw tress decorated at Canadian Tire two weeks ago. I digress.
The design for Carluccio’s Christmas range is based on a different Italian city each year. Favre was asked to visit Bologna with Irving & Co designer Ana Rachel and has designed a series of bold geometric patterns featuring hidden characters and narratives. Her work will also appear in Carluccio’s store windows, where boxes will be stacked to create ‘an abstract city’.
The advent calendar is amazing. The line is available in Carluccio’s shops in the UK and Ireland.
Posted October 8, 2013
Bier Markt celebrates 32 days of Oktoberfest with a Biervent Calendar
To highlight Bier Markt’s commitment to this beeriest of festivals, Open created a social media Biervent calendar – the Oktoberfest answer to the advent calendar. Housed on Bier Markt’s Facebook page, the Biervent calendar will countdown the 32 days of the festival with a billboard that features a new headline each day, such as “Rock Out With Your Sauerkraut” and “Bier and Lederhosen. So In Right Now.” The campaign also features OOH and TSA ads that reflect the Biervent calendar headlines.
Posted September 30, 2013
LEGS and Lexus Collaborate with MADE Fashion Week, MILK, Coco Rocha and Giles Deacon to Create Live Holographic Fashion Experience
during New York Fashion Week.
Called “Lexus Design Disrupted”, the spectacle kicked-off MADE Fashion Week and brought together the worlds of fashion, art and technology. With the creative vision of directing duo, Radical Friend, LEGS was able to bend space and time to execute the grand scale project.
The video above is a 6-minute cut-down of the 15-minute show. Read more and view the full-length version here.
Posted September 17, 2013
How healthy are Canada’s waters? You may be surprised to learn that in many cases, we simply don’t know. It’s a critical knowledge gap — one that has driven WWF to work with experts to establish a clear and consistent way of measuring fresh water health: the Freshwater Health Assessment.
To raise awareness for the initiative, The Public Assembly’s director, designer and animator Hector Herrera created a grassroots feel webfilm in the style of a digital collage.
Posted September 17, 2013
Live action director and motion designer, Brian Bowman, has joined New York City-based Spontaneous as their new creative director.
“This marks a new era at Spontaneous.” Said VP/Managing Director Cara Cutrone. “Brian’s live action and interactive experience brings new capabilities that will enhance our already strong design, CG and VFX offerings. His work as a director has exposed him to high profile clients including Microsoft, HBO and MTV while his work as a designer has placed him at the helm of a broad range of advertising and entertainment projects.”
Posted September 5, 2013
Yep, just what the internet was missing, a kaleidoscope made up of internet cats. Yes, really.
Posted August 29, 2013
Who doesn’t love a trip to the circus? Reed + Rader, Pamela Reed and Matthew Rader, have created a chic and playful narrative in their new fashion film Brave New World.
The Creators Projects says – “it’s the first fashion film created using the Unreal game engine. Unfamiliar with the Unreal Engine? The Creators Project says “it’s something usually associated with game developers but using it for a fashion film means you can pretty much create any 3D environment your skills and imagination can muster—and have creative control over the design and implementation of that world.”