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Lovely Bones

Posted March 4, 2015


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Here’s a stunt that was shot on Valentine’s Day in Santa Monica. It’s part of the “Love Has No Labels” campaign for Ad Council and it hopes to shake people up and help them realize that everyone holds biases, even if they aren’t aware of them.

It was created by R/GA, and directed by Danielle Leviitt of Persuade Content.

The year-long campaign, which extends online with stories and a quiz about bias, is designed to make people aware of their implicit biases—how we make snap judgments about others without even realizing it.

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Jesus – in a Marketing Meeting

Posted February 17, 2015


Water into wine, healing the blind…and now, see Jesus in a marketing meeting discussing his next great feat.

To showcase its unique production and post-production offerings, Montreal-based 1one created this promotional video, in partnership with integrated advertising agency lg2, that gives viewers a seat at an iconic brand planning session led by the most famous advertising client of all time, Jesus. The table talk fictitiously reveals how 1One helped the Messiah top his previous branded efforts — no small task when you’re trying to outdo giving sight to the blind or turning water into wine.

1one’s aim every time is to execute stunts that look like they defy the laws of nature. Its portfolio includes branded experiences for a number of renowned ad agency clients, including Ogilvy & Mather, lg2, DenstuBos, Cossette and Taxi, on behalf of some of the biggest brands in the world, including Dove, KLM, Telus, Air Transat, and Cirque du Soleil. Its most recent project, Dove’s “Love Your Curls,” via Ogilvy & Mather Paris, is the fastest spreading campaign in Dove’s history.

Read more.

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The Creator Class

Posted November 19, 2014


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For Creators, By Creators – Toronto-based FREE launches a Millennial-powered digital channel “The Creator Class” in progressive studio partnership with Canon Canada.

“The Creator Class” is a creativity lifestyle channel for those who share their passions for a living. Anchored on YouTube and Instagram, the slate of social programming shares the lives, ambitions, and craft of leading content creatives in Music, Style, Adventure, Arts, and Culture. True to the channel’s collaborative premise, all programming is produced by FREE’s community of leading social storytellers.

Read more.

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Corona Extends Summer

Posted September 9, 2014

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Being a brand long associated with sun and summer, Corona is providing Canadians with some extra sunshine at the end of this summer via their “Corona Sun Beam”.

Via Toronto-based creative shop Zulu Alpha Kilo, a Corona reflector screen has been mounted to a crane to divert some extra sunshine onto shady patios. Nice stunt.

Found via FastCo.Create.

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Harmonious Hockey Heckling

Posted November 22, 2013

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The long-standing rivalry between the Toronto Maple Leafs and Montreal Canadiens is the oldest hockey rivalry there is and one of the most storied and celebrated match-ups in all of sport. Recognizing that an historic hockey rivalry like this one requires some old school heckling, MaserCard and and MacLaren McCann delivers harmonious heckling for hockey season in the form of he barbershop quartet.

See more of the work and read more.

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Lexus Design Disrupted

Posted September 30, 2013

LEGS and Lexus Collaborate with MADE Fashion Week, MILK, Coco Rocha and Giles Deacon to Create Live Holographic Fashion Experience
during New York Fashion Week.

Called “Lexus Design Disrupted”, the spectacle kicked-off MADE Fashion Week and brought together the worlds of fashion, art and technology. With the creative vision of directing duo, Radical Friend, LEGS was able to bend space and time to execute the grand scale project.

The video above is a 6-minute cut-down of the 15-minute show. Read more and view the full-length version here.

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Lowe Roche’s Living Opera

Posted September 18, 2013

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Twelve notes. Twelve opera singers. One instrument.

In collaboration with the Festival d’Opéra de Québec, TFO, and their AOR Lowe Roche, brought opera to the people by inviting the public to engage with a new interactive and never-been-seen-before instrument.

The Living Opera Organ is a 12-note, giant keyboard that you play with your feet, featuring opera singers who elegantly belt out their corresponding notes as the different keys are played. The singers were connected to the notes via vibrating bracelets, so every time someone stepped on their note they would get “shocked” into singing.

Read more and full credits.

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MINI Roller Coaster

Posted August 26, 2013

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As part of MINI’s “NOT NORMAL” campaign and MINI’s undisputed go-kart handling, MINI Canada and their AOR Anomaly took directly to the streets and created the MINI Roller Coaster. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Cooper S models were completely retrofitted to create a MINI Roller Coaster.

Read more and see a behind-the-scenes video.

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Rip it, Rip it Good

Posted July 8, 2013


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This is a little sadistic, and I like it. Fuzz Wax Bar and and Lowe Roche introduced ‘Street Waxing’ to Toronto last week.

To show weekend festivalgoers that waxing, while painful, is worth it, Fuzz Wax Bar and partner agency, Lowe Roche, invited people to tear a wax-strip off a male model, covered entirely in wax-coated strips.

Each strip featured a cartoon face pain indicator that corresponded with the pain of having the particular body part (on which the strip was placed) waxed. Funny phrases like “We’ll take the monkey off your back” and “You’ll walk a little differently” accompanied the tagline “So good, it hurts”.

As more and more people pulled wax-strips from the model’s body, he was left completely exposed – and hairless – in the Toronto streets.

Read more.

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Free Beer (for Canadians)

Posted June 25, 2013


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Here’s a nice stunt just in time for Canada Day (this coming Monday). Rethink and Molson Canadian’s “The Beer Fridge” that brings back the “I am Canadian” tagline in the form of a hashtag.

The spot, directed Jonty Toosey of Partners Film, features a beer fridge fully stocked with Molson Canadian which was placed in a number of European cities. The catch – not everyone can open it. It can only be opened by scanning a Canadian passport. A 30-second version of the ad aired during game six of the Stanley Cup playoffs.

Full credits.

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