Posted February 12, 2014
Volkswagen Canada, Red Urban and Untitled Films director Hubert Davis have brought the story of this car to live. Initially through a documentary film, that began airing on Bravo and Discovery earlier this year. It’s a story for anyone who’s ever loved a car. The film was edited by Paul Jutras at Rooster Post, and features a beautiful soundtrack by Imprint Music.
The newly launched interactive site OnceMore.ca uses the film as a backbone to an immersive exploration of the Beetle’s 58 year (and counting) history. The unique interface of the site combines the film with a map of the Beetle’s day-to-day travels, enabling viewers to explore Paul Loofs’ (the man who took it around the world) journal entries, photographs, and other artifacts as they correlate to the story. Alternatively, the site can be explored organically, using the map to access specific locations on the Beetle’s journey. Together, the documentary and the website provide a unique interactive experience, allowing viewers to fully immerse themselves in the story of ‘Once More’.
The full documentary is posted above, but you should check out the extras on OnceMore.ca.
Posted January 27, 2014
Chipotle Mexican Grill today announced plans to launch “Farmed and Dangerous,” a Chipotle original comedy series that satirically explores the world of industrial agriculture in America.
The series is produced by Chipotle and Piro, a New York- based studio headed up by Tim Piper, known for Dove Evolution who also directed the series, and Daniel Rosenberg, an executive producer who credits include Inside Man and Righteous Kill. The series trailer is posted above, and the initial four-episode season will be presented weekly on Hulu and Hulu Plus beginning Monday, Feb. 17, 2014. The show integrates Chipotle’s values and commitment to serving food made with the highest quality ingredients through the content and themes of the show itself, without any explicit Chipotle branding.
Posted January 21, 2014
Clothing line Denham has recreated the business card scene from American Psycho with jeans and hipsters. Written by Ben Clark and directed by Hugo Keijzer. Nice.
Posted January 6, 2014
Everyone has loved a car once, no? I loved VW Cabriolet that I named Joey. He sacrificed himself to save my life on an icy road. I’ll never name a car again.
Once More. The Story of VIN 903847 premiered last night on both Bravo and Discovery. And it’s a great story about a man and a car that took him around the world 3 times. The car has been exhibited the World Trade Fair and its story was featured in an ad that was awarded at the ADC.
The trailer is posted above and if you missed it last night, you can watch it again on the days and times below (eastern time). I watched it. It’s great. I may have cried. Rooster Post edited the film and music is by Imprint.
Friday January 10th at 4:30AM and 11:30PM
Saturday January 11th at 12:30PM
Sunday January 19th at 12PM
Sunday February 9th at 6:30PM
Saturday February 22nd at 1PM
Saturday January 25th at 6:30PM
Sunday February 16th at 8:30AM
Sunday February 23rd at 6:30AM
Posted December 19, 2013
Remember the Molson Beer Fridge that only opened by scanning a Canadian passport? Well today the brand released a 2:45 second online spot, The Beer Fridge – Project Indonesia, that will air during the Canadian World Junior hockey tournament at the same length. Essentially taking up entire commercial breaks.
The new spot chronicles the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo: a satellite system for the olympic games, and of course a red fridge stocked full of Molson Canadian. A 30-second version of the ad is set to debut on Dec. 26h.
Posted December 11, 2013
Here’s a nice bit of branded content for Beats by Dr. Dre featuring Kendrick Lamar and Dre working on a new track in the studio. I love the slice of life/doc feel of the spot and that the brand decided to share the director’s cut – that’s rare these days.
Posted December 3, 2013
I’m an expert at the French Exit. I sometimes call it a “Houdini”. And if people ask me why I disappeared, I say that “my sloppy alarm clock was about to go off.” Fittingly, my exists usually involve vodka.
Stoli, via Toronto creative shop Jacknife, has commissioned four filmmakers to create “Origin Stories” for ORGNL.TV, the website where these films live. Today the origin of the French Exit went live, directed by OPC//FS‘ Sean Wainsteim.
Posted November 19, 2013
All of the YouTube links to it have been disabled (annoying). But you can watch it on FastCompany’s Co.Create where there’s also more info.
Posted November 15, 2013
I did not have 7 minutes to spare yesterday to watch this. So happy to have had them this AM.
Posted November 12, 2013
How can you not love this? In Red Urban’s latest for Pet Trust, Dogs and cats fight cancer – with a song. Check out the homepage on pettrust.ca, there are dogs manning the phones, waiting for your calls. Super cute.
While animal cancer is an increasingly prevalent disease amongst dogs and cats, it is a frequently overlooked cause. In fact, although 1 in 4 dogs and 1 in 8 cats currently die from cancer, the awareness of pet cancer is extremely low. Until now, that is. Pet Trust, Canada’s first charitable fund dedicated to cancer cure and prevention in dogs and cats, is raising awareness, and donations, with a “We Are the World”-style song and video featuring an entirely canine cast. And one cat.
The video is directed by Untitled Films‘ Curtis Wehrfritz.