Posted May 28, 2015
We’re doing our first Throwback Thursday at Glossy – hoping to make this a regular thing.
Today I’m throwing back to October 2007 and this great series of spots that Toronto-based Crush (now known as Smith) created for Douglas Coupland for his novel The Gum Thief.
No ad agency was involved in these spots, the work came directly to Crush from Coupland’s publisher, Random House Canada. The project picked up a number of awards, including Best of Show at The Bessies. Coupland himself did the the narration. Great stuff.
In total 9 spots were created and you can watch them all here.
Posted May 7, 2015
I’ve been so busy that I did not notice that the folks at Psyop have created yet another visually stunning, happiness-fueled and wonderfully animated spot for Coke.
Created through W+K Portland, the spot is an entertaining and light-hearted romp telling the tale of a man and his dog and how each see the world. Mission for today, try to view the world through the eyes of a dog.
Posted May 6, 2015
Ah, happiness. Who doesn’t like being happy?! Koodo Mobile has launched its new brand platform and integrated campaign, “Choose Happy,” created by Toronto-based Camp Jefferson. It’s vibrant, fun and bursting with happiness. There’s so much to make you smile. In fact, I’ve watched the popsicle vid (above) about 5 times today. It puts big smile on my face.
The Canadian telco’s new direction stems from a key insight at the heart of the brand’s business: Koodo customers are happy. The new platform is currently being brought to life, colourfully and exuberantly, across a ton of touch points. Koodo worked with a diverse network of illustrators, animators, designers, artists and directors to create a massive convergence of eclectic, creative, inspirational content, akin to the creativity of the Internet, and geared towards making people happy. The content includes things like an animated loop of a robot slipping on a banana peel, images of smiling popsicles, and dogs that turn into bunnies. It’s often accompanied by cheerful observations, like “happiness is no hidden fees,” and “happiness is perfect parallel parking when everyone’s watching.”
Posted May 4, 2015
Fall in LOVE with Opening Sequence for this year’s F5 Fest
Intense, deep, dewey-eyed and bittersweet, love is experienced in a variety of ways, just like F5, a creativity festival held April 17-18 at Terminal 5 in New York City.
The theme for the 2015 incarnation of F5 was simply, “love.” That single word was also the entirety of the creative brief given to Block & Tackle by F5’s director, Ventura Castro, for the opening titles. The only other rule: no one on the F5 team was to see the titles until the day of the event.
Founded by creative directors Adam Gault and Ted Kotsaftis, Block & Tackle is a production company that is focused on visual storytelling. From animation to live action to stop motion, Block & Tackle overcomes design challenges by any means necessary, and the team pulled out all the stops for the opening sequence.
Posted April 6, 2015
The revelatory HBO Documentary Film Going Clear: Scientology and the Prison of Belief, which debuted on the network to a record audience number on Sunday March 29, offers a rare glimpse behind the veil at the Church of Scientology. Before the curtain was lifted, New York-based VFX studio Artjail was enlisted by lauded documentary filmmaker Alex Gibney and Jigsaw Productions to help visualize the overall look he had in mind for his film.
Artjail was involved in working on many important aspects of the documentary. In particular, the studio designed the film’s important and impactful opening sequence (above), which drew viewers right into the mysterious inner world of of Scientology by depicting its peculiar “auditing” process. Artjail shot live-action footage and created the type design for the sequence
Using stock footage, CG and 2D elements, Artjail also created the animations for the film’s “Myth of Creation” sequence (below), which is narrated by L. Ron Hubbard himself. The animated footage is layered, creating a surreal and bizarre set of images that serve as a visual interpretation of Hubbard’s strange, sci-fi explanation for how the world was created.
Posted March 30, 2015
Odd, and oddly catchy, here’s a music video for Traffic Signs & Jake The Rapper’s “Cookie Jar,” directed by Ben&Julia (you should follow them on Instagram).
Scooped from Stash.
Posted March 5, 2015
Netherlands-based animation, illustration and design studio Job, Joris & Marieke created a 100-frame short loop animation and then created a 3D printed installation out of it, frame by frame.
The whole animation is made in CGI, and they used a 3D printer to print each frame. The result a string of characters in different poses, which explains the principles of animation beautifully, without a single bit actually moving.
The installation was created for MOVE ON…! in Kunsthal KAdE, where it can be seen until May 10th.
Posted January 5, 2015
The first day back after a long holiday sucks. Long holidays are awesome though.
I’m slowing easing into 2015 with Husky’s new video for their latest single “Saint Joan.”
The video is directed and illustrated by Lucinda Schreiber, who was kind enough to send it my way. Schreiber also directed and animated the great live visuals for Gotye’s “Smoke & Mirrors” – posted below – my fav song from the album. Good stuff.
Posted December 9, 2014
Ketel One Vodka’s original copper pot still, “Distilleerketel No. 1,” is the Dutch distillery’s namesake but it’s also the heart and soul of a family-run business that’s been in continuous operation for over three centuries. So when Diageo approached The Juggernaut about producing a standout spot for their top-selling vodka, they knew right away that Distilleerketel No. 1 would be key to bringing the brand’s story to life.
Much of that story is right there on the bottle: family owned and operated for over ten generations, Ketel One vodka is crafted from small batches in the picturesque city of Schiedam, Holland. The Juggernaunt wanted to showcase Ketel One’s historic roots but also emphasize its modern approach to its craft (the distillery was founded in 1691 but didn’t start making vodka until 1983) something they did narratively but also stylistically, by combining drones, lasers and letterpress with classic and 3D animation.
Posted December 4, 2014
Indie creative studios Analog and Artjail forge transatlantic VFX alliance
London-based Analog and New York-based Artjail have teamed up to offer brands and creative agencies each other’s specialized live-action VFX, 3D animation and finishing services. The alliance will make Artjail’s Artists, who specialize in high-end compositing, CG work and finishing for live action, available to Analog’s British clients; and Analog’s photo-realistic 3D visual effects services available to Artjail’s clients in the U.S. market.
Both companies specialize in creating arresting visuals to help tell stories for major brands. Working together, the creative studios will now have greater bandwidth, push each other creatively and technically, and have an expanded brand presence.