Posted March 7, 2014
Make sure you look in the background for all the suggestive props. Nicely done guys.
Posted March 4, 2014
Softsoap has launched a Flu Tracker – a new online resource to help consumers stay healthy this flu season.
The interactive website enables Canadians to stay one step ahead of the bug by monitoring flu mentions across the country, right down to their own neighbourhoods. Designed as a one-stop online resource centre for combatting infectious disease, Flu Tracker uses flu facts, Twitter metadata and Google maps, to provide Canadians with information that will help them stay healthy this winter.
Posted February 27, 2014
Are you ever sad when you finish a book because it’s over and you want more?
This ambitious creative undertaking is a digital exploration of each of the 402 pages of the novel, which Dare began working on last year. The project will be unveiled in its near entirety and promoted within the paperback set for sale in June of this year.
Watch a case study of the project above.
Posted February 21, 2014
The Hoffman Brothers have joined Community Films for US representation.
The Hoffman Brothers’ collaborative approach to crafting commercial films involves a keen eye for visual storytelling and a blend of subtle – and sometimes not so subtle – comedy and dialogue performance, which they consistently deploy in their work with unabashed youthful panache. The pair’s portfolio includes work on a number of memorable, award-winning campaigns for brands including, Southwest Airlines, Capital One, eBay, Chrysler and Stride Gum. The work they’re most recognized for, however, is the “Today Was A Good Day” campaign for Nike Skateboarding, starring Paul Rodriguez Jr., Kobe Bryant and Ice Cube. A cult classic amongst skaters, it has been hailed as one of the most successful viral campaigns Nike has ever produced and garnered the brothers a Gold Clio.
The Hoffman Brothers, Matt on left and Mark on right, are pictured above with Kobe Bryant.
Posted February 18, 2014
Posted February 13, 2014
Nice. A Dumb Ways to Die Valentine. Jaja.
Posted February 12, 2014
Volkswagen Canada, Red Urban and Untitled Films director Hubert Davis have brought the story of this car to live. Initially through a documentary film, that began airing on Bravo and Discovery earlier this year. It’s a story for anyone who’s ever loved a car. The film was edited by Paul Jutras at Rooster Post, and features a beautiful soundtrack by Imprint Music.
The newly launched interactive site OnceMore.ca uses the film as a backbone to an immersive exploration of the Beetle’s 58 year (and counting) history. The unique interface of the site combines the film with a map of the Beetle’s day-to-day travels, enabling viewers to explore Paul Loofs’ (the man who took it around the world) journal entries, photographs, and other artifacts as they correlate to the story. Alternatively, the site can be explored organically, using the map to access specific locations on the Beetle’s journey. Together, the documentary and the website provide a unique interactive experience, allowing viewers to fully immerse themselves in the story of ‘Once More’.
The full documentary is posted above, but you should check out the extras on OnceMore.ca.
Posted February 11, 2014
View the other two spots, with kittens and some weird gremlin-looking monkey thing, here.
Posted February 10, 2014
The Winter Olympics are in full swing, but with the Sochi Paralympic Winter Games on the horizon, BBDO Toronto has released a TV spot that compels viewers to look past the disabilities of Paralympic athletes – and instead fathom their complete, elite, world-class abilities.
In the 60-second spot, directed by David Quinn of Sons & Daughters, cross country skier and biathlete Mark Arendz tears up the trails with one arm. Snowboarder Michelle Salt carves the mountain using a prosthetic leg. And sledge hockey players Tyler McGregor and Dominic Larocque, who lost a leg in Afghanistan, dig deep for Team Canada with intensity and pride.
The line, “It’s not what’s missing, it’s what’s there” describes the need to look past physical differences to concentrate instead on the hard work and raw talent that these dedicated athletes bring to their sport.
Posted February 6, 2014
Arcade Edit bolsters its creative services with digital production and design company Timber. Pictured above left to right: Timber Partner/Creative Director Jonah Hall, Partner/Managing Director Arcade Edit and Timber Damian Stevens, and Timber Partner/Creative Director Kevin Lau.
Bi-coastal editorial house Arcade Edit is expanding its creative offering with the launch of new sister company, Timber. Aimed at helping clients to create compelling content, the design-driven shop will collaborate with Arcade’s editing talent to provide an end-to-end digital post production service. Arcade’s current finishing division, Airship, will be absorbed into Timber as the new enterprise boots its capabilities to include design, concept, animation, compositing, effects, graphics, pre-visualization and color services.
To-date, Timber has already been responsible for design and digital post production work on many well-received campaigns, including Hyundai Genesis’ “Dad’s Sixth Sense” Super Bowl spot, where they worked closely with director Frank Todaro to shoot the highly controlled situations and the rigging that bought them to life. Timber also handled CG and finishing for the recent series of Old Spice web films out of Wieden+Kennedy featuring Old Spice Guy Isaiah Mustafa staging interventions for men making bad online decisions. Timber also did the design and visual effects for Bank of America, U2 and RED’s Super Bowl spot and the corresponding music video. All of these projects were edited at Arcade Edit.