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Arcade Edit’s Super Bowl Spots

Posted February 9, 2016


My friends at bi-coastal Arcade Edit worked on 12 Super Bowl spots this year. The two spots for T-Mobile, via Publicis Seattle, made it into Adweek’s Best of the Super Bowl. People also loved Hyundai’s part-time vegan bear and Amy Schumer & Seth Rogan talking about “caucus” for Bud Light. A bit of a sleeper was The Bai spot, with the horse whisperer that aired regionally. People loved its “nonsense” approach. And who doesn’t like a dancing horse.

View all of Arcade’s Super Bowl 50 spots here. Nice work guys!

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T-Mobile’s Hotline Bling

Posted February 2, 2016


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Nice – T-Mobile has tapped our guy from TheSix, wearing THAT sweater, for its Super Bowl commercial.

The 30-second ad, called “Restricted Bling” and created by Publicis Seattle, features Drake filming his “Hotline Bling” music video. As he sings, “You used to call me on my cell phone,” a few executives from unnamed wireless carriers abruptly stop him to suggest a few revisions to the song. Fun stuff.

It’s directed by Paul Hunter of Pretty Bird and edited by Kyle Brown and Sean LaGrange at Arcade Edit.

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Hyundai’s Bears

Posted February 2, 2016


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Hyundai has a number of spots in the Super Bowl. This one, called “The Chase” starts off a bit scary and ends with a twist. The spot is promoting the Elantra’s Blue Link® makes that possible to remotely start your car by simply talking to your smartwatch. So when you need to leave in a hurry, like in this spot, it just may come in handy.

Oh & the best write-up I’ve seen on this spot so far is from The Drum. They said – “In what could be described as a very mild homage to “The Revenant,” the 30-second work features Hyundai’s voice-activated Blue Link Remote Start feature on the new Elantra.” Nice one.

The spot was created by Innocean USA, directed by Aaron Stoller of Biscuit Filmworks and edited by Paul Martinez, Arcade Edit.

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#EveryDropCounts

Posted February 1, 2016

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We’ve already seen a lot of celebs being teased in this years Super Bowl spots – Alec Baldwin, Christopher Walken (why hasn’t anyone thought of “Walken closet” before?) Marilyn Monroe, Amy Schemer and Seth Rogen, but Colgate is taking a different approach.

The brand’s Super Bowl ad encourages you to turn off the faucet while brushing your teeth. Doing so could save nearly 3,000 gallons of water a year, they say. It’s a good message, but I’m wondering if it will be remembered amongst the comedy and celebrity of game day.

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Unfiltered Talk

Posted January 28, 2016

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With game day only 8 sleeps away, 2016 Super Bowl spots are beginning to be released online.

Anomaly’s Toronto office dropped the extended cut of its Super Bowl spot for Shock Top starring T.J. Miller and Martin Montana, as Shock Top mascot Wedgehead. I LOVE T.J. Miller. It’s directed by Luke Greenfield of Anonymous Content.

The spot builds upon the brand’s successful “Speaks for Itself” campaign last year, that picked up a number of awards. View the campaign case study here.

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The Slowest Ad Ever

Posted January 26, 2016


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What would you do in 3 hours and 20 minutes?
EnOcean shows how to save 3 hours and 20 minutes, in a 3-hr, 20-minute film.

To launch EnOcean’s self-harvesting technology that allows various switches and sensors to work without wires or batteries, and hence save you about 3 hours and 20 minutes of installation time, Alfred, a Montreal-based communication agency, has just launched an on-line ad that lasts 3 hours and 20 minutes.

EnOcean switches can be installed in less than ten minutes, as opposed to traditional switches, which can take 3 hours and 20 minutes (since you have to open up walls, run wires, install the switch, fix the hole, repaint, etc).

To communicate the idea of the time saved, Alfred created a “Slow Ad”: an uninterrupted, 3-hour and 20-minute shot featuring a character who must kill… 3 hours and 20 minutes in front of the camera. An assistant, a few props, and an EnOcean switch were part of the endeavour. Some of the activities in the film include: dropping coffee, taking pants off to get the cleaned, playing Go Fish, blowing bubbles, peeing in a bucket, accepting a call from mom, ordering pizza, eating pizza, taking a nap, and building a tower of champagne glasses.

Full credits.

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Crissy DeSimone Joins Arcade Edit

Posted January 25, 2016


Bicoastal Arcade Edit is pleased to announce that Crissy DeSimone has joined its Los Angeles office as executive producer. DeSimone is a hands-on executive producer with a longtime passion for post-production, having worked in the field for 20 years. She loves the editorial process because it allows for so much creativity in seeing projects come together, bringing not only the images and narrative into place, but also working with music and sound design to create the final project.

That love, and her dedication to the creative process, shines through in all of her work. She’s collaborated with some of the best ad agencies out there on some of the biggest brands there are. Some her most notable work includes commercials for Barbie out of BBDO San Francisco, Burger King’s “Whopper Virgins” and the 2013 Super Bowl spot for Best Buy starring Amy Poehler with Crispin Porter + Bogusky, Playstation’s “Cubs” spot for MLB12 with Deutsch, and a spot for EA’s ‘Star Wars: Battlefront’ featuring actress Anna Kendrick as a wannabe Jedi. She’s also created notable work for Taco Bell, Volkswagen and Microsoft.

Read more.

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NBA Hands

Posted January 21, 2016

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Here’s a sweet spot about a young and very enthusiastic basketball fall.

“Hands,” created by Translation for the NBA, tells the story of what one young basketball fan does after receiving a high-five from Golden State Warriors guard Andre Iguodala.

It’s directed by Arts & Sciences Matt Aselton and edited by Geoff Hounsell at Arcade Edit.

Side note – us Canadians can relate. Take a look at the 2006 “Dirty Hand” spot for Hockey Canada below directed by Mark Gilbert.
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Your Best Breasts

Posted January 21, 2016


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Here are some slick and sexy vids about your breasts set to some slow jam. I love me some slow jam.

Rethink Breast Cancer has launched its latest campaign to help educate women about their breasts and breast health. This year’s initiative features a series of 11 sexy vids captured by Nikki Ormerod and produced by Spy Films. It was a passion project between the photographer, and frequent Rethink Breast Cancer contributor, and the organization.

Work out. Stay fit. Eat right. Drink less. Be aware. Notice changes. Speak Up. Do more. Make healthy habits. Live well. These are some of the messages shared in the campaign to motivate breast health and help a generation of modern young women do their best to stay ahead of breast cancer.

The campaign’s “Your Best Breast Health,” a 30-second breast health overview, is posted above. The “Whats Normal for You” breast awareness video is posted below.

Read more & see more of the films here.
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Christine Bilich Joins Squeak E Clean

Posted January 20, 2016


Music and sound design house Squeak E Clean Productions, Inc. is pleased to announce that Christine Bilich has joined its New York office as Director of Development and Producer.

As the first permanent East Coast team member, Bilich will be leading the office by developing and building its presence in the market, as well as music supervising and producing projects.

“We are so pleased to have Christine join our team,” said Buzzy Cohen, Managing Director, Squeak E Clean. “On top of her passion for music, she brings with her varied experience from all facets of the music industry. She’ll be able to bring her experience from the agency side to deepen our client relationships, as well as her vast knowledge of music publishing and licensing.

Read more.

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