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Stargazing with Subaru

Posted May 5, 2016


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Subaru Inspires All to Get Out and See a Star-Filled Sky

Many people have never beheld the majesty of a starry sky, one of the most breathtaking sights in nature. An estimated 85% have only ever seen but a few of the brightest stars because of brightly lit urban areas. Subaru Canada intends to change that with a new social and digital campaign for the Subaru Outback that’s giving people billions of reasons to get out at night and look up.

Developed in partnership with the Royal Astronomical Society of Canada, #SubaruDarkSky is an initiative that seeks to inspire Canadians’ inner stargazer by sparking their desire and curiosity to see what’s ‘up there’ — the billions of bright little lights that illuminate the vast expanse of sky above. #SubaruDarkSky will kick off this spring with a digital video depicting a family that heads out in their Subaru Outback to a remote location outside the city so they can gaze upon the grandeur of starry sky uninhibited by artificial light. The video, which will also appear in cinemas, will serve as launchpad for an ongoing, multichannel effort encouraging Canadians to head out out under starry skies across the country.

Following the launch of the video, #SubaruDarkSky will really kick into high gear on social media. The initiative will roll out across a number of social channels, including Subaru Canada’s Facebook and Instagram channels, and will include content that seeks to inspire and enable astronomical curiosity.

#SubaruDarkSky also features a dedicated website at SubaruDarkSky.ca, which presents aspiring stargazers with information about the initiative, a brief history of constellations, the locations of Dark-Sky Preserves, stargazing tips and info on viewing meteor showers. The initiative will also be promoted by digital display ads, print ads in outdoor and lifestyle magazines, and a closed captioning sponsorship on television.

The campaign was created by Red Urban and the #SubaruDarkSky video was directed by John Mastromonaco of Untitled Films.

Read more and full credits.

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Gocke Joins Squeak E Clean

Posted May 2, 2016


Bi-coastal music and sound house Squeak E Clean is pleased to announce that Stephanie Gocke has joined its Los Angeles office as Producer.

Gocke is a well-rounded producer with wide-ranging experience not only in music, but in many other facets of the advertising and creative industry. She joins the music shop from Psyop, where she was a VFX/animation producer. Prior to Psyop, she first launched into advertising at Media Arts Lab where she spent five years as a broadcast producer, working on campaigns such as “iPad Is,” iPhone “Every Day,” and Apple “Intention.”

Gocke began her career at boutique public relations agency Media Tonic Communications, developing media strategy for entertainment and lifestyle brands such as Disney, FOX, and Toyota. Her first taste of the music industry came from time spent at musician management company Three Artist Management, which fielded clients such as Henry Rollins, Grandaddy, and The Crystal Method.

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Anything Can Happen

Posted April 27, 2016


Life’s a little more fun when you don’t know what’s around the corner. Niagara Fallsview Casino Resort delivers excitement you can bet on with their latest TV campaign.

The latest chapter in Fallsivew’s ongoing story builds on the same level of fun and humour that consumers have come to know and love. The campaign includes four 30-second TV spots that illustrate the characteristic entertainment of Fallsview. The campaign is created by Toronto-based agency Blammo and directed by Adam & Dave of Holiday Films.

In grand cinematic fashion, the first on-air piece entitled “Goodbye” features a rain-soaked romantic hero calling up to a woman’s apartment in a Romeo and Juliet fashion. He couldn’t leave without saying goodbye. As she comes to the window, expecting him to bid her farewell, the unexpected happens – viewers are surprised to discover he is there to say goodbye to her brother, with whom he had an awesome time at Fallsview. Stay tuned for three more ads from Fallsview that depict life’s little surprises, which are to be released throughout the year.

View Fallsview Casino Resort’s  New “Goodbye” TV Spot

“Our TV campaign is the next instalment of the longstanding signature Fallsview humour that has successfully appealed to our loyal customers for over a decade”, says Greg Medulun, Director of Communications. ‘We often hear about how much our patrons look forward to being surprised with new innovative creative each year.”

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Love at First Taste

Posted April 26, 2016


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Knorr says that flavour is the secret to love. Seems like a good theory, seeing as good food can be the way to winning anyone’s heart.

The brand, via MullenLowe, cleverly hired “First Kiss” director Tatia Pilieva to create this ad. Like “First Kiss,” it’s fun and awkward to watch. Cool fact – one of the couples in the spot actually became a real couple. They are not saying which one, my money is on the Mia (the blonde) and ginger beard guy – or maybe it’s the finger sucker couple, Antonio & Irma. Anyway, the brand says they are considering a follow-up campaign with the matched couple. Scooped from Campaign mag where there’s more info.

There’s also a behind the scenes (below), if you are a sucker for love & want more.

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Instagram Escape Room

Posted April 25, 2016


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The Toronto Silent Film Festival has once again turned to Instagram to promote its 2016 Festival by creating the social platform’s first ever Escape Room. In keeping with it’s innovative approach, this is the fourth year the TSFF has used Instagram as an awareness tool for the festival.

This year the festival focused on films that were previously thought to have been destroyed or lost. Lost silent films are unique in that other than the films themselves, there are very few records or little visual information that exists about them. It’s like they never existed or have been trapped in some forgotten space. That’s what led to the insight behind the idea for an Instagram Escape Room.

The escape room is a fully interactive experience where users have to solve clues, find hidden film reels, and unscramble the secret code in order to escape. The entire experience uses a panoramic photo filled with hidden clues and movie props. When the user clicks on any frame, it turns into a POV video where they see themselves searching that area of the room. Each reel contains one letter. Those letters can be combined to create a secret code. There’s only one code that opens the door, so you need to find all seven letters to escape.

Red Lion Canada is the creative agency behind the campaign.
Read more and see the past campaigns.

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Road Typography

Posted April 15, 2016


Take five minutes out of your Friday to watch Roadliners, a film about inspiration and craft, and the uncelebrated typographers of the road. For the film, Glasgow and London based based O Street, who describes itself as a design and direction company, partnered with filmmakers Pretend Lovers, to document a day in the life of Glasgow roadliner Thomas ‘Tam’ Lilley.

Thomas ‘Tam’ Lilley has been painting letters on Scotland’s roads for 18 years. The film showcases the fascinating process behind painting letters on Scotland’s roads – grids are marked out in chalk and hot thermoplastic mixed with glass beads is poured into a square mould, then dragged across the ground by hand to create each letter. Letters are effectively drawn freehand, meaning no two are the same, though they all look roughly similar.

O Street took the “road font” a little bit further by digitizing the street letters and using it for its company’s branding. Letters on business cards and stationery were printed using thermographic printing, creating a textured, dappled effect much like the lettering on roads. (The effect was created using lighter ink colours, which are usually best avoided in thermographic printing as there is less ink for powder to stick to, meaning letters appear slightly patchy).

Scooped from Creative Review.

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Rain43 Hires 3

Posted April 12, 2016


The Growth Continues at Rain43
Jane Murray, Duncan Porter, and Dave Stubbs Join the Team

Toronto-based advertising agency Rain43 has hired three new Vice President, Executive Creative Directors —Jane Murray, Duncan Porter, and Dave Stubbs. Pictured left to right: Dave Stubbs, Jane Murray, Duncan Porter.

The three join Rain43 following twelve months of record expansion for the Corktown-based shop, including expanding its client roster significantly. The ECD’s were selected with assistance from cofounder and current Chief Creative Officer John Farquhar, following his decision to move on from Rain43 this coming fall.

Murray, Porter, and Stubbs round out 18 months of impressive staffing additions to the agency. Laura Davis-Saville, VP, Strategy, assumed the strategic reigns in January 2015, quickly building a fully integrated strategy department. Shawna Dressler, Director of HR and Operations, and Emanuel Toste, Director of Digital Strategy and Production then joined in July 2015. Kate Spencer, Director of Production, Maria Baggetta, Studio Manager, and Alexis Saffran, Senior Account Director joined this year – just a few in nearly a dozen new hires.

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R.A.T.

Posted April 7, 2016

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This week glossy turned 10. It’s amazing that I’ve been able to do what I love doing for 10 years. I am truly grateful, blessed and I’m looking forward to 10 more years – unless I win a lottery or fulfill my life-long dream of becoming a trophy wife.

Today I’d like to throwback to 2006, when glossy was born and when I handled PR for the award-winning Canadian production company, Reginald Pike. I was on staff there, and at their sister company Untitled Films, before I launched glossy. Regional Pike director Brain Lee Hughes directed this spot in April of 2006 for 1-800-Got-Junk out of Rethink. You have to love a spot that ends with the tagline, “call us or we’ll send you rats.”

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This Agency Has Free Weed

Posted March 29, 2016




Toronto-based creative agency Blackjet has added something new, interesting and never tried before to its employee benefits package in order to better attract the best talent in today’s competitive marketplace – free pot.

Marijuana, cannabis, weed, ganja, hemp, dope, green, grass Mary Jane, call it what you will, millennials want it and Blackjet’s got it for free. The agency operates in a creative industry, after all. Knowing that laws are changing in the United States, and that Prime Minister Justin Trudeau is pushing to change the laws here in Canada, Blackjet figured it would get ahead of the curve with its new, revolutionary benefits package. As soon as it’s not a criminal offence in Ontario, the agency will start dispensing cannabis right next to its beer fridge. Blackout says it just gives you a different creative perspective. The agency will also be installing a new snacks dispenser.

Blackjet’s employee benefits package also includes a number of other competitive incentives, including: a casual work atmosphere and dress code, pet-friendly office, summer Friday half days, summer extra-day long weekends, free coffee, free beer a ping pong table, office music sharing, a social space and common area, wall mounted iPads,and amazing office events and excursions (ski/snowboard day, axe throwing, curling, guac-off / chili competitions, Oscar & sports pools).

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Cookie Monster & Siri

Posted March 18, 2016

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I LOVE this new Apple ad. Not only because I love Cookie Monster, and Jim Croce’s “Time in a Bottle,” but because I do use the timer on my iPhone when I make gingersnap cookies. Yum, cookies.

But Cookie Monster should have asked Siri, “what’s 0 divided by 0?” Maybe that’s in the extended cut. Go ahead, ask her.

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