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Dadsong

Posted November 26, 2014


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Old Spice and W+K Portland have again partnered with Seattle-based music house Walker for Dadsong – the follow-up to last year’s award-winning Momsong.

Walker owner and Executive Producer Sara Matarazzo brought on Bret McKenzie and Mickey Petralia from Flight of the Conchords on board to compose the music – Walker has worked with the duo on several ads over the years. The result is this great musically driven spot that’s influenced by classic rock ballads and operatic recitative.

Read more on how the spot was created on Adweek. Full credits are here.

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The Creator Class

Posted November 19, 2014


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For Creators, By Creators – Toronto-based FREE launches a Millennial-powered digital channel “The Creator Class” in progressive studio partnership with Canon Canada.

“The Creator Class” is a creativity lifestyle channel for those who share their passions for a living. Anchored on YouTube and Instagram, the slate of social programming shares the lives, ambitions, and craft of leading content creatives in Music, Style, Adventure, Arts, and Culture. True to the channel’s collaborative premise, all programming is produced by FREE’s community of leading social storytellers.

Read more.

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Sadie Cam

Posted November 17, 2014


In case you missed getting a tour of Smith’s new offices last week, here’s the best of the Sadie Cam – a French Bulldog named Sadie “armed” with a GoPro that gives office tours.

Get the full scoop on Smith here.

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Meet Smith

Posted November 11, 2014


Toronto-based Crush, Notch, AXYZ and Lollipop have come together, combining their creative skill and craftsmanship to forge a new identity.

Meet Smith, a shop that proves that four core competencies are better than one, comprising AXYZ’s VFX and animation wizardry, Notch’s colour grading artistry, Crush’s wide-ranging creative exploration and Lollipop’s diverse digital capabilities.

Smith has a huge range of talent ranging from some of the top people in the industry to a wide variety of up and coming artists and producers. Smith’s a production/post/digital shop that’s better, faster, stronger and more relevant to today’s industry. View their montage reel above.

Want to get a look inside Smith? Well, tune into the SadieCam (a French Bulldog armed with a GoPro) tomorrow from 12pm-2pm (Eastern). Sadie will be giving virtual visitors a look at Smith and its talented team of Smithites.

Read more.

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Walking on the Edge

Posted November 7, 2014


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As a wide receiver for the Toronto Argonauts, Mike Bradwell isn’t afraid of much – except heights. To support the Canadian Cancer Society’s new signature fundraiser, the Fearless Challenge, Bradwell decided to pledge $2,500 to face his fear of heights by doing the CN Tower EdgeWalk.

Bradwell has met his fundraising goal and now you can see him face his fear of heights, at 116 stories above the ground, as he walks outside and around the circumference of the CN Tower’s main pod. Watch the video above.

The Fearless Challenge was created by Toronto-based Lowe Roche.

Read more.

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Real Love

Posted November 6, 2014

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John Lewis, adam&eveDDB and Blink director Dougal Wilson have created yet another amazing and heartfelt Christmas ad, set to Tom Odell’s cover of John Lennon’s Real Love (I like that Tom Odell – especially this remix).

The live action and CG spot, “Monty the Penguin,” has put tears in my tea – and I’m ok with that. In fact, I’d feel ripped-off if it didn’t. This is the seventh spot Dougal Wilson has directed for the London retailer – other gems include The Long Wait (my fav), The Journey, Never Standing Still, and the stop motion Things Matter.

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2015 Golf – Anything But Average

Posted November 3, 2014


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Volkswagen launches an un-average website for an un-average car
 
In a world where many car websites look the same, Volkswagen has dared to be different. To promote its brand new 2015 Volkswagen Golf the brand has put a cinematic twist on the conventional car website, creating an online portal that, like the vehicle itself, is anything but average.
 
Located at contents.vw.ca/golf-unaverage, the site, created by Toronto-based advertising agency Red Urban, gives all the different features of the revamped Golf — like its new panoramic sunroof and Fender Audio System — top billing.. Each one is featured in its own silver screen-style movie trailer that’s accompanied by spectacular imagery and the best voiceover talent known to man. It makes for an immersive blockbuster experience, one that’s unique in the automotive industry.
 
The “Post-Collision Braking” spot from the site is posted above.
 
Read more.

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The Radio Ads Kroger Doesn’t Want You to Hear

Posted November 3, 2014

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A new radio campaign released by Moms Demand Action for Gun Sense in America is demanding that Kroger, the nation’s largest supermarket chain, stop allowing the open carry of guns in its stores.

Kroger has heard the spots and is pressuring radio stations to stop airing them. They also bussed their investors away from a planned meeting early last Wednesday morning (Oct. 29th) in Cincinnati to avoid a Moms Demand Action rally.

The ads feature actual recorded phone calls to real Kroger stores, where employees attempt to explain why pets and children’s scooters are prohibited from its stores citing safety concerns, while allowing anyone to open carry loaded guns inside Kroger stores.

The two radio ads, created by Toronto office of GREY, are posted above. Read more.

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Dumbs Ways to Trick or Treat

Posted October 31, 2014

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The beloved Dumb Ways to Die is back with two Halloween-themed spots – it uses an annotation, so be sure to replay to watch both the “Trick” and the “Treat.” Agency is McCann Melbourne.

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Elaine Lui visits a haunted house for $1000

Posted October 30, 2014

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TV host and blogger Elaine Lui ​​has faced her greatest fear – being in a haunted house – to raise money for the Canadian Cancer Society.

To support the Canadian Cancer Society’s new signature fundraiser, the Fearless Challenge, Elaine Lui ​(Lainey Gossip) ​pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house.

View Eliane Lui’s pledge page. The Fearless Challenge was created by Toronto-based Lowe Roche. Read more.

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