Posted August 22, 2016
This new Toronto agency is investing in creativity. Literally.
send+receive puts 10% of its revenue toward creative projects.
When it comes to being champions of creativity, lots of agencies talk a good game. But freshly minted Toronto shop send+receive, comprised of creative partners JP Gravina, Simon Craig and partner/strategist Andrew Carty, puts talk into action.
The idea for the shop was to offer a modern model designed to meet the needs of today’s client, in an industry that they realized was increasingly about project work.
“It was clear to us that we had to change our output, and to do so we really had to change the way we operate–the way we work, the way we bill, our whole structure, really,” says Carty. “Part of the solution became a full-service, project-based agency with working partners and billing based on output, instead of retainer hours.”
The new structure lead to even bigger thinking about how to support the creative community in an ongoing, mutually beneficial way. They decided to put 10% of the agency’s earnings toward supporting various creative projects; from Kickstarter initiatives, to tech start ups, to short films.
Posted August 10, 2016
Tequila Herradura Ultra is thrilled to announce a new global creative campaign, “Sound of Smoothness”. Featuring mesmerizing visuals paired with upbeat audio, the campaign literally illustrates Ultra’s smooth quality. The campaign’s cymatic approach balances science and art, depicting sound frequencies reverberating through the crystal clear tequila, suspended above a speaker.
“We’re excited to launch a campaign that brings Ultra’s ‘beyond smoothness’ character to life,” said Liz Edwards, Senior Brand Manager, Tequila Herradura. “The new ‘Sound of Smoothness’ campaign reinforces how Ultra is perfect for high-energy and celebratory occasions.”
“Sound of Smoothness,” will roll out across global markets throughout 2016. Launching today, the U.S. “Sound of Smoothness” campaign comes to life through a number of elements including:
- Video and music steaming services including Hulu and Spotify
- Mobile search services such as Foursquare
- Behind-the-Scenes Video
- Social Media Engagement through Facebook
Tequila Herradura Ultra relied on the creative minds from Agency of Record GREY Canada to develop and produce the campaign. MassiveMusic, a global company that produces and composes custom music, collaborated with Tequila Herradura Ultra to create the custom track, “Sound of Smoothness”.
Posted August 10, 2016
Toronto-based music and sound design company BoomBox has signed respected music director, producer and composer mr/tommy zee to its roster for Canadian representation.
Based in Amsterdam, but now available to the Canadian market through BoomBox, mr/tommy zee is the founder of music collective HLGRM and previously worked as a creative director for MassiveMusic. His credits include award-winning work for global brands such as Nike, Audi, Google, BMW, Heineken, as well as the recent national Team Canada spot, “Ice In Our Veins,” posted above.
The deal gives BoomBox’s clients exclusive access to mr/tommy zee’s roster of world class singers, songwriters and composers that he has built up in a decade of delivering remarkable music on two different continents. It marks the first time the former Torontonian is available for commercial work on his home turf in six years.
mr/tommy zee is the latest high-profile signing for BoomBox. Earlier this year, Cannes Lion-winning music producer and voice director Stephanie Pigott joined the roster from Pirate.
Posted August 8, 2016
Following four years of steady growth, Toronto strategy and creative shop Giants & Gentlemen (G&G) has moved out of its cozy office on Queen St. East and settled into more generous digs just a few blocks away. The Gents now occupy a 5,400 sq. ft. space on the top floor of the historic Gendron Building at 411 Richmond St. East.
With more people filling its ranks, G&G wanted to make sure to use its new space to the fullest, so the agency tapped Architects Luc Bouliane, the firm behind the recent Relmar Houses project in posh Forest Hill, to make the most of it. “The Gendron was built in 1895 by Walter Massey,” Mr. Bouliane explained. “It’s a fine example of brick and beam design, so we wanted to retain as much of the original decor as possible and create a modern workspace around it with mid-century modern furniture and industrial accents.”
For G&G, it was important that its new space be informal and make a statement all while also being inviting. It was also important that the G&G brand be reflected throughout, both in the colour scheme (red, white, grey) and the overall environment (classic and contemporary). Architects Luc Bouliane accomplished it all, creating a look for the space that’s akin to a contemporary take on a gentlemen’s club. G&G’s new digs now offers its growing staff a work environment that’s not only bright and welcoming, but also inspires creativity.
Posted August 4, 2016
Squeak E Clean Productions is pleased to announce some exciting new changes to its management team that have made it bigger and bolder than ever before.
Amy Crilly, formerly Senior Producer, has been elevated to Executive Producer. She will be responsible for driving future growth for Squeak E Clean by expanding opportunities for the company and recruiting both creative and production talent. Crilly, a music industry veteran, brings close to a decade of production experience to the role. She’s overseen music on a number of award-winning campaigns, including “Swagger Wagon” for Toyota, “Hum” for Prius and “Gas Powered Everything” for Nissan. Her credits also include work for major brands, such as Apple, Samsung, Lexus, Lincoln, McDonald’s and Target.
Rob Barbato, formerly Associate Creative Director, has been promoted to the role of West Coast Creative Director. He will help Squeak E Clean galvanize the way it works with its clients by positioning the studio as more of a partner in creative collaborations right from the start of a project, while also making more authentic, original music with bands and artists to have on reserve. Barbato is a celebrated award-winning composer, producer and musician. Barbato garnered an Emmy and Silver Lion at Cannes for his work arranging “Beautiful Dreamer” for Canon’s “Inspired” spot via Grey New York, and has a commercial portfolio that also includes original compositions for brands such as Facebook, Honda, Target and Under Armour.
Crilly and Barbato’s appointments are the latest exciting developments in what’s proving to be another banner year for Sqeak E Clean. The studio is coming off a very successful performance at the Cannes Lions where it was awarded three Lions for its original compositor for Adidas called “Your Future Is Not Mine,” which was composed by Squeak E Clean Creative Director and veteran composer Justin Hori. The score won two Golds, one for Best Use of Original Music, and another for Best Music/Brand Partnership in conjunction with Johannes Leonardo. It also won a Bronze for for Music Video – Brand and/or Product Integration (Entertainment for Music). View it below.
Posted August 2, 2016
Vapor RMW is pleased to announce that renowned voice director Karen Goora has joined the audio house. A highly respected voice director in Toronto, and with over 15 years of experience under her belt, the addition of Goora significantly bolsters Vapor RMW’s offerings.
Goora spent over a decade at Toronto-based audio house, Grayson Matthews, as well as a significant stint at Disney. She has collaborated with dozens of celebrities, from Meryl Streep to Miley Cyrus to Simpsons voice veteran Nancy Cartwright, with whom she worked to develop a whole new voice for her role of Darth on the Disney show The Replacements. Her work has also won at numerous advertising award shows, and won Emmy, Genie, Gemini and an Academy Award.
The addition of Goora to the Vapor RMW team follows a period of change for the audio house wherein it acquired RMW Music on July 28. It now offers clients access to studios in both the East and West ends of Toronto. It also has a studio in Vancouver and will soon be opening a studio in Montreal.
Posted July 25, 2016
Toronto-based creative company The Garden Continues to grow, with 3 new hires.
Mike Kovacs joins as Project Cultivator, a unique role that combines client service with project management and production. Kovacs brings with him more than 6 years of account service experience and was most recently at JP/TBWA, where he helped lead the Nissan Infinity and Petro Canada accounts.
Sarah Philips has joined as the company’s newest Strategist. Philips has been freelancing with The Garden since last June. Prior to that she has held roles as a Journalism Professor at Humber College and account service positions at McLaren McCann and Zulu Alpha Kilo, where she helped manage the Colgate-Palmolive, WIND Mobile, Indie88 and Jack Astor’s accounts.
Adriana Mahalean joins as Designer. Previously at Goods and Services, Adriana has applied her beautiful aesthetic to a number of brands, including LCBO, Fairmont Hotels & Resorts, Herman Miller and Sun Life Financial.
Posted July 19, 2016
GREY Canada adds strategic muscle to its award-winning creative offering as Ian Wentworth joins as Vice President Planning and Innovation.
Westworth will lead strategic planning for GREY’s Toronto and Vancouver offices, all of its clients, its research practice, data team and core planning group. Westworth, who joins GREY from JWT, brings more than 18 years of experience to the role having worked at world-class advertising agencies including BBDO, Grip Limited, Leo Burnett and BBH New York.
Westworth joins a strong GREY Canada executive team that was recently renewed by several promotions to prepare the agency for sustained growth and creative excellence. Darlene Remlinger, was appointed President of GREY Toronto, and Joel Arbez and James Ansley are GREY Canada’s newest Co-Executive Creative Directors. The four senior leads join Leah Power, Chief Operating Officer and Paul Curtin, VP Business Development in rounding out the agency’s Toronto-based executive team.
Posted July 15, 2016
The World’s Biggest BBQ Comes to Canada
After 10 years, Johnsonville’s Big Taste Grill is back in Canada at the Honda Indy Toronto and will be donating funds to Make-A-Wish® Canada
Johnsonville’s Big Taste Grill will be joining NASCAR Canada at the Honda Indy Toronto from July 15 to 17 at Exhibition Place, the first time it’s been in Canada in 10 years. Not only will NASCAR fans have the opportunity to enjoy delicious Johnsonville Bratwurst sausages cooked on the grill, but they’ll also have the opportunity to meet Ontario-born NASCAR star Adam Martin, who will be racing at the Indy in the Pinty’s Grand Prix on Saturday, July 16.
The Pinty’s Grand Prix is the highest-profile stop of the NASCAR Pinty’s Series, and will be Saturday’s feature race at the Honda Indy in Toronto. The race marks the first time NASCAR’s been at the Indy, Ontario’s largest annual sporting event, since 2011. The Big Taste Grill will have a huge presence throughout the Honda Indy. It will occupy a 100 x 80 foot spot prominently positioned in Thunder Alley, right by Turn 11 on the 1.75 mile-long street circuit, where it will grill up Johnsonville’s delicious Bratwurst Sausages for race fans all weekend long. With 40 square feet of grilling space and the capability to cook 750 brats at a time, Johnsonville’s goal is to sell between 1,200 and 1,500 Bratwurst Sausages an hour (over 20 sausages per minute), with $1 from each sale going to Make-A-Wish® Canada and a minimum of $10,000 being donated to the charity. Make-A-Wish® Canada volunteers will be on-site grilling up brats and serving customers as they take in the sites, sounds and tastes of race day.
Posted July 13, 2016
Here’s an amazing project.
Rethink has partnered with Starlight Children’s Foundation Canada and some top designers to create some super cool hospital gowns for teens. Not only have they created some amazing designs that teens will want to wear, but they are also helping them feel more like themselves while in hospital.
At wardrobes.starlightcanada.org you can donate to help raise funds to make more gowns, or if you a designer or someone who can sew, you can download a PDF to create a gown for the cause.