Posted June 30, 2016
Ready for the ultimate brain-freeze? Creative & strategy agency Giants & Gentlemen have released a zany new multi-media campaign for Mac’s Convenience Stores and Circle K’s Froster beverages – the fun, flavourful, slush-based drinks, which are synonymous with summer in Canada. The campaign, “You Are What You Froster” – drives to a Snapchat filter that lets you “Frosterize” your face. The first filter is live today, Thursday June 30. The Snapchat filters enable users to alter their face digitally to match one of the flavours available, resulting in personalized, sharable content. The first Snapchat Filter gives them wildly moving banana peel hair and bright yellow eyes, complete with salsa music for the hair to groove to. The second filter, while still under wraps, will have some explosive fun involved. I shared my Frosterized-face on Instagram.
Ready for the ultimate brain-freeze?
Creative & strategy agency Giants & Gentlemen have released a zany new multi-media campaign for Mac’s Convenience Stores and Circle K’s Froster beverages – the fun, flavourful, slush-based drinks, which are synonymous with summer in Canada.
The campaign, “You Are What You Froster” – drives to a Snapchat filter that lets you “Frosterize” your face. The first filter is live today, Thursday June 30.
The Snapchat filters enable users to alter their face digitally to match one of the flavours available, resulting in personalized, sharable content. The first Snapchat Filter gives them wildly moving banana peel hair and bright yellow eyes, complete with salsa music for the hair to groove to. The second filter, while still under wraps, will have some explosive fun involved. I shared my Frosterized-face on Instagram.
Posted June 14, 2016
Grey Canada has been doing great on-going work for Ovarian Cancer Canada with its “Ladyballs” campaign. By the time ovarian cancer is detected, it’s often too late to save a woman’s life. With no screening test, vague symptoms and low awareness and understanding, it’s often called “the silent killer.” Ovaries are hard to talk about and aren’t top of mind for women from a self-awareness standpoint because, unlike men, women can’t see, touch or feel their gonads.
This campaign gives women a reminder — they have balls too. Ladyballs.
The “Ladyballs” campaign launched with film – in cinema, TV (see spot below), digital pre-roll and social video. Print and radio executions featuring survivors and their “Ladyballs” stories of courage soon followed.
Next, a “Show us your Ladyballs” user-generated content activation was deployed in social media, as well as digital and search advertising. Community outreach and Digital PR efforts brought “Ladyballs” into online conversation during high-profile events like the Oscars.
Pictured below is a group of women, one with “Ladyballs” tattooed on her arm, with Canadian Prime Minister, Justin Trudeau. They took the Ladyballs charge to Parliament Hill to discuss active change for the outcome of women with ovarian cancer, as there’s been a lack of federal health engagement on the disease, and it was time their voices were heard.
Posted June 13, 2016
Arts & Sciences is pleased to announce that creative duo CO.LAB have joined its roster for U.S. representation.
CO.LAB is a collaborative bond between Canadian-born Justin Tyler Close and Jeremy Power Regimbal. Close comes from a background of art photography and Regimbal from one of post-production and cinematography. Together as CO.LAB they are directors, photographers, publishers, creative directors, event curators and storytellers, who adopt a multifaceted approach for every project they take on. They pride themselves on bringing all those skills to bear in creating the kinds of hands-on, tangible campaigns that brands want. It’s a diverse skill set they look forward to bringing to the U.S. market with Arts & Sciences.
Watch their reel. Read more.
Posted June 9, 2016
The Ontario Ministry of Environment and Climate Change and GREY Canada have partnered to launch an eye-opening, thought-provoking new campaign in which real Ontario children were tasked with solving the issues of climate change on their own. The campaign, “Let’s not leave it for our kids to figure out”, aims to open parents eyes to the harsh fact that inaction on climate change today in effect simply hands the problem down to their children to solve tomorrow.
All of the campaign components – including film for cinema & TV, out of home, social content and child-created user-generated content – was captured and created during a one-day event and workshop at the Ontario Science Centre, in which hundreds of real Ontario students between the ages of 6 and 11 met with leading Environmentalist David Suzuki. Once there, they were literally tasked with solving climate change on their own, then asked to present these climate change solutions in the form of drawings and written statements—all in an effort to motivate adults and parents to do more, and to inspire them to get involved with the Ontario Government’s 5-Year Climate Change Action Plan.
Posted May 19, 2016
The Salvation Army has launched a new awareness-raising exhibit and video series to help 1 in 10 Canadians living in poverty. Together with its Agency of Record, GREY Canada, the charity has created a new campaign entitled “Poverty Isn’t Always Easy to See”, an initiative aimed at showing people that their fellow Canadians struggle to make ends meet even with a roof over their heads. The campaign raises awareness to the fact that those in need aren’t solely homeless and encourages donations outside of the holiday season. The online, out-of-home and print campaign aims to inspire donors to become monthly donors.
The campaign staged a real life “Open House” exhibit to show how poverty often remains hidden behind a seemingly fine exterior. From the outside, the home looked well kept. But inside, the public was faced with a different reality. Unknowingly, the public walked into a home representative of a family living in poverty. The open house provided an interactive, immersive experience with plaques and visual displays highlighting the struggles of over 300,000 Canadians living in poverty. The house featured hidden cameras to capture people’s reactions to the displays. The entire experience can be found at salvationarmyopenhouse.com.
The campaign includes one long-format video, two 30-second online videos and a 360-degree virtual home tour where viewers can experience the open house digitally. The video ends with a call for donations, guiding donors to a redesigned Salvation Army donation page where users can take the 360 ‘open house’ virtual home tour for themselves. In the first 24 hours, the campaign had over 300,000 organic views and shared 2,500+ times.
Posted May 11, 2016
Arts & Sciences is pleased to announce that director Brennan Stasiewicz has joined its roster for U.S. representation.
Stasiewicz is an extremely filmic, visual storyteller and creative collaborator whose work walks the line between the dramatic and the humorous. His commercial work includes directing for clients such as American Airlines, Cadillac, Samsung, Jim Beam, Toyota and Lincoln.
Stasiewicz is also an accomplished filmmaker with a number of stylized short non-fiction and fiction films under his belt. His most recent film, the short documentary A Beholden Purpose, looks into the conceptual process of painter Brad Kunkle, who mixes oil painting with gold and silver leaf to create images of women often in states of transcendence, while exploring the idea of purpose and female symbolism in our contemporary world.
Stasiewicz started his career as a promo writer for MTV where he learned the craft of filmmaking and started directing. From there he moved on to the world of commercials. He’s directed actors including Will Ferrell, Paul Rudd, Jason Segel, Emma Stone and Jason Sudeikis, and musicians including Weezer, Kid Rock, Ne-Yo and Aesop Rock. Stasiewicz is based in New York and Stockholm.
Posted May 10, 2016
How do you get millennials interested in retirement saving? Not an easy feat. Frankly, no one really wants to hear from the government. so Benisimon Byrne came up with the idea of a generational exchange of wisdom. Retirees who understand the realities of retirement, were paired with YouTube celebrities, who could teach retirees a thing or two about pop culture. As they exchanged their wisdom, the bond between the generations grew.
A retiree named Livingstone (above), a former cop who then helped his wife run a motel, was paired with Andrew, a YouTube video star. Andrew taught Livingstone how to create a music video, and Livingstone taught Andrew about retirement while making him his famous jerk chicken.
Kathy (below), an 80-year-old retiree and former assistant, was paired with Brent, Toronto’s most popular radio personality from Indie 88. Kathy learned how to be a disc jockey while Brent learned there was much more to retirement than he thought.
The campaign is directed by Andrew Norton of Untitled Films.
See the third spot in the campaign, read more and view full credits.
Posted May 5, 2016
Many people have never beheld the majesty of a starry sky, one of the most breathtaking sights in nature. An estimated 85% have only ever seen but a few of the brightest stars because of brightly lit urban areas. Subaru Canada intends to change that with a new social and digital campaign for the Subaru Outback that’s giving people billions of reasons to get out at night and look up.
Developed in partnership with the Royal Astronomical Society of Canada, #SubaruDarkSky is an initiative that seeks to inspire Canadians’ inner stargazer by sparking their desire and curiosity to see what’s ‘up there’ — the billions of bright little lights that illuminate the vast expanse of sky above. #SubaruDarkSky will kick off this spring with a digital video depicting a family that heads out in their Subaru Outback to a remote location outside the city so they can gaze upon the grandeur of starry sky uninhibited by artificial light. The video, which will also appear in cinemas, will serve as launchpad for an ongoing, multichannel effort encouraging Canadians to head out out under starry skies across the country.
Following the launch of the video, #SubaruDarkSky will really kick into high gear on social media. The initiative will roll out across a number of social channels, including Subaru Canada’s Facebook and Instagram channels, and will include content that seeks to inspire and enable astronomical curiosity.
#SubaruDarkSky also features a dedicated website at SubaruDarkSky.ca, which presents aspiring stargazers with information about the initiative, a brief history of constellations, the locations of Dark-Sky Preserves, stargazing tips and info on viewing meteor showers. The initiative will also be promoted by digital display ads, print ads in outdoor and lifestyle magazines, and a closed captioning sponsorship on television.
Posted May 2, 2016
Bi-coastal music and sound house Squeak E Clean is pleased to announce that Stephanie Gocke has joined its Los Angeles office as Producer.
Gocke is a well-rounded producer with wide-ranging experience not only in music, but in many other facets of the advertising and creative industry. She joins the music shop from Psyop, where she was a VFX/animation producer. Prior to Psyop, she first launched into advertising at Media Arts Lab where she spent five years as a broadcast producer, working on campaigns such as “iPad Is,” iPhone “Every Day,” and Apple “Intention.”
Gocke began her career at boutique public relations agency Media Tonic Communications, developing media strategy for entertainment and lifestyle brands such as Disney, FOX, and Toyota. Her first taste of the music industry came from time spent at musician management company Three Artist Management, which fielded clients such as Henry Rollins, Grandaddy, and The Crystal Method.
Posted April 27, 2016
The latest chapter in Fallsivew’s ongoing story builds on the same level of fun and humour that consumers have come to know and love. The campaign includes four 30-second TV spots that illustrate the characteristic entertainment of Fallsview. The campaign is created by Toronto-based agency Blammo and directed by Adam & Dave of Holiday Films.
In grand cinematic fashion, the first on-air piece entitled “Goodbye” features a rain-soaked romantic hero calling up to a woman’s apartment in a Romeo and Juliet fashion. He couldn’t leave without saying goodbye. As she comes to the window, expecting him to bid her farewell, the unexpected happens – viewers are surprised to discover he is there to say goodbye to her brother, with whom he had an awesome time at Fallsview. Stay tuned for three more ads from Fallsview that depict life’s little surprises, which are to be released throughout the year.
“Our TV campaign is the next instalment of the longstanding signature Fallsview humour that has successfully appealed to our loyal customers for over a decade”, says Greg Medulun, Director of Communications. ‘We often hear about how much our patrons look forward to being surprised with new innovative creative each year.”