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Fashion

Google Streetwear View Lookbook

Posted November 30, 2015

Toronto-based streetwear brand ONEMETH has just released their Fall/Winter 2015 lookbook via Google Street View, in what they are calling, Google Streetwear View. It’s the first time a fashion label has released their new clothing line using Google’s virtual “See Inside Tour” function, which was introduced in 2012 and has since offered virtual tours of places like the Whitehouse and the Louvre.

The lookbook was shot in the offices of OneMethod, the advertising and design studio that created the ONEMETH clothing line. OneMethod is all about creating simple digital solutions that tell a story and help bring people closer to a product or brand, and that’s exactly what the ONEMETH lookbook is at its core. The execution was shot by Virtuo360, a global Street View trusted agency that specializes in virtual tours, and the experience allows users to find eight different models throughout the playful office, each wearing a different combination of ONEMETH goods. It was all created in support of the online and in-store launch of ONEMETH’s Fall/Winter 2015 collection, which is currently for sale at onemeth.com.

View ONEMETH’s Google Streetwear View Lookbook.

Read more.

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#FashionIZFreedom

Posted November 19, 2015

Toronto-based creative agency The Garden would like to introduce you to the all-new IZ – a company dedicated to the creation of sophisticated and functional clothing for people using wheelchairs, founded by renowned designer Izzy Camilleri. The company enlisted The Garden to help reframe and rebrand its business.

Headlining IZ’s brand relaunch is a new social media campaign called “Fashion IZ Freedom,” that utilizes the power of fashion to get the message out about the importance of making the world a more accessible place.

The campaign calls on people to order a special “Fashion IZ Freedom” t-shirt to raise awareness around accessibility issues. Once they receive the shirt, people are prompted with a card to “take a seat” for accessibility issues across North America by taking a seated selfie while wearing the shirt. They are then encouraged to share their pics with their social networks tagging @IZadaptive and #FashionIZFreedom. One hundred per cent of the proceeds from the t-shirt sales will go towards building ramps in communities across North America.

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Outlaws

Posted September 25, 2015


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LEGS’ Geremy Jasper has teamed with iconic British clothing brand Belstaff to direct a surrealist film in the cinematic vein of Fellini and Sergio Leone. Outlaws, which stars David Beckham, Katherine Waterston, Cathy Moriarty and Harvey Keitel is a heart-thumping fever dream filled with danger, foreboding and romance.

Shot over six days in and around Mexico City, and based off of a screenplay written by Jasper two years ago, Outlaws is a classic story told in a new way. It combines black and white and colour cinematography to create a hypnagogic vision of the Mexican landscape during the early 1950’s, a strange setting populated by even stranger people, including peculiar circus performers, a blind tarot card-reading seer, motorcycle gangs and sugar skull sporting mariachi musicians.

Read more and see a behind-the-scenes video.

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Pete the Meat Puppet

Posted August 13, 2015


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Throwback Thursday to November 2008 and this piece of branded content for Diesel. “Pete the Meat Puppet” is a sing-a-long-tale from life in the fast lane. The film was created by NYC-based Legs, via Stockholm-based creative shop Farfar, and was part of a series of films launched on the brand’s website.

Enjoy.

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Givenchy’s Playhouse

Posted June 11, 2015


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I like when high fashion doesn’t take itself too seriously. Lanvin is arguably the leader in this category (love this).

Here’s Givenchy’s Fall/Winter campaign featuring models on BMX bikes, playing pinball, basketball and jumping rope. All in the fashion house’s fine clothes and set in a luxurious villa. The Creative direction is done by Riccardo Tisci himself, and it’s directed by Mert & Marcus.

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Sofa Sneakers

Posted March 12, 2015


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In an effort to get people off their sofas and be move active, French bottled water brand Vittel has created the Couch Converter – yep, they are making your old sofa into running shoes.

Couch converter is available for Vittel’s markets in Germany, Belgium, and the Netherlands. Sadly, due to high demand, the company’s cobblers are no longer accepting any more couch designs. But you can see existing sofa to sneaker designs in their gallery.

Scooped from PSFK.

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Pinch Me it’s Spring

Posted March 9, 2015


It’s finally above freezing in Toronto and what better way to celebrate than with a colourful spring fashion film (after a long walk outside).

“Pinch Me” was created for Ted Baker by London-based White Lodge’s Crowns & Owls.

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Movement and Fashion

Posted February 9, 2015

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Wow, Mikhail Baryshnikov looks amazing. Ok – Lil Buck looks great too, but Mikhail, man you are aging well.

I love everything about this fashion film for Rag & Bone’s Fall Winter 2015 men’s collection – the casting, the movement, the editing, the music, the clothes. So so good. It’s directed by the lovely & super talented Georgie Greville, Legs Media.

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Ringo Starr for John Varvatos

Posted July 9, 2014

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Ringo Starr is celebrating his 74th birthday in style in John Varvatos’ Fall 2014 Ad Campaign.

This film, created by YARD, directed by Milkt’s Danny Clinch and edited by Arcade Edit’s Jen Dean, uses the hashtag #PeaceRocks – every time it is used in social media, Varvatos will donate $1 to the Ringo Starr Peace and Love Fund. Learn more here.

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First Kiss

Posted March 10, 2014

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Awkward and adorable.

L.A. fashion label Wren got 20 good-looking strangers to kiss in this short film to promote their Fall 2014 collection. It’s directed by Tatia Pllieva.

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