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Camp Jefferson Launches in Toronto

Posted April 30, 2015

Meet Toronto’s newest shop – Camp Jefferson.

The international communication network Vision7 announces the launch of its newest agency Camp Jefferson. The new full-service creative agency is purpose-built for today’s evolving and demanding communication environment.

The name is a reference to the shop’s Jefferson Ave. offices in Toronto’s Liberty Village.

“The launch of Camp Jefferson is very exciting. Our mandate with clients has evolved and our growth over the recent months has resulted in the addition of new staff and capabilities. The marketing community will get its first tour of Camp Jefferson when they see the work that hits the market this Spring and Summer,” says Peter Bolt, SVP, Managing Partner of the new agency.

Camp Jefferson builds upon the staff and clients of DARE Toronto, including Coca-Cola, NHL, Great West Life Co., KAO Brands, Penguin Books, and Side Launch Brewery. The addition of Koodo Mobile will fill out the starting roster for the new agency.

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Rob Barbato joins Squeak E Clean

Posted April 13, 2015

Bi-costal music and sound design shop Squeak E Clean is pleased to announce that Rob Barbato has joined its Los Angeles office as Associate Creative Director.

Rob Barbato is a talented and awarded composer, producer and musician. He has toured and recorded as a side man of the critically acclaimed singer-songwriter Cass McCombs, as well as being a member of the seminal UK post-punk band The Fall. Barbato has produced records for artist such as Bleached, Kevin Morby and La Sera and he’s composed music for Nickelodeons Sanjay and Craig and IFC’s Maron.

Prior to joining Squeak E Clean, Barbato was an in-house composer at Black Iris Music where he arranged “Beautiful Dreamer” for Canon’s “Inspired” spot (below), via Grey New York, which garnered an Emmy and Silver Lion. Barbato​’s commercial portfolio also includes original compositions for Target, Nike, Toyota, and Google.
View Squeak E Clean’s reel. Read more.

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Lowe Roche’s New Leaders

Posted April 9, 2015

Marie-Lise Campeau and Jeff Dack have been named the new leaders of Lowe Roche.

Lowe and Partners announced today the promotions of Marie-Lise Campeau and Jeff Dack to co-lead Lowe Roche, the global network’s Toronto operation. In their new roles, Campeau has been named Co-President, Chief Operating Officer, responsible for agency operations, account management and production excellence; Dack has been named Co-President, Chief Strategy Officer, responsible for client strategy, creative excellence and business development.

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Cummins & Partners Lands in Canada

Posted April 8, 2015

Australian agency Cummins & Partners lands in Canada

Cummins & Partners, the fastest growing advertising and marketing agency in Australia, has opened up shop in Toronto. The agency has quickly become one of the most renowned advertising outfits down under, and now it’s looking to shake things up in the Canadian market.

Growing a global presence is Cummins & Partners’ ultimate goal. It recently launched in the U.S., opening an office in New York City, and seeing an opportunity for further growth, it’s now out to conquer the Canadian market. However, for agency founder and Global CEO Sean Cummins, the move to Toronto is just as nostalgic as it is strategic. It’s a homecoming for Cummins, who was born and lived in Toronto until moving to Australia with his family at the age of 10. Living in the land down under, he’d go on to build a very successful career as a creative luminary in the Australian advertising industry, selling his first agency to Sapient in 2009, launching Virgin Airlines in Australia with Sir Richard Branson, opening Cummins & Partners in Melbourne in 2011, and gaining global renown for creating innovative and impactful work like the much lauded and multi-awarded “The Best Job in the World” campaign for Tourism Australia. He’s also the first creative ever to win Australian Marketer of the Year.

Cummins & Partners is a creative agency that builds enduring brand platforms that inspire action. It also very much believes in challenging the status quo, in running to the fire not away from it. At the helm of Cummins & Partners Canada are Toronto partners Dave Carey, former Partner-Client Service at Union Creative and Senior Vice President Client Services at Lowe Roche, and Andrew Shortt, formerly a founding partner at HQvB. They will guide the growth of the Canadian arm of the agency and ensure it lives up to the Cummins & Partners legacy of disruption.

Picture above – left to right: Andrew Shortt, Steve Hajula, Yash Keough, Dave Carey, Sean Cummins, Duc Banh, Marcus Veres (seated).

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Aaron King joins Spontaneous

Posted March 23, 2015

New York-based design and visual effects studio Spontaneous is pleased to announce that Aaron King has joined them as creative director.
King is a veteran creative director who has dedicated his career to crafting ideas that move hearts, minds and brands. He prides himself on fostering an environment that produces innovative work, and he’s been the driving force behind countless iconic rebrands, promos, main titles and commercials for brands like HBO, Showtime, LIFETIME, Syfy, ESPN, Olay, Citi and BMW.
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BlueRock Promotes Ben Keller

Posted March 2, 2015

New York-based editorial shop BlueRock is pleased to announce that Ben Keller has been promoted to editor.

Keller is a multifaceted editor who draws viewers in through his adept use of intimate visuals and unexpected pacing. He boasts a wide-ranging skill set developed while working at BlueRock as an assistant editor, honing his talents under many of their talented editors. Over the last few years he mentored under Olivier Wicki, drawing from Wicki’s artistic sensibilities and translating them into his own style. Keller’s editing portfolio currently includes work for brands such as H&M, Lindt and Crest.

“BlueRock has a long and successful tradition of nurturing young talent and providing the opportunity for them to flourish as editors — Ben is the latest in that storied succession,” said Ethel Rubinstein Owner/CEO of Lively Group. “Everyone takes notice when that special talent comes along. Our editors, producers, his peers and most importantly, our clients, recognized that he was the real deal at their first encounter.”

View Ben Keller’s reel. Read more.

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Transcend3 Goes Farm to Fork

Posted March 2, 2015

One Earth Farms has named Transcend3 as their national advertising agency of record and strategic partner for all of their brands under the One Earth Farms umbrella in Canada, including Beretta Farms and Sweetpea Organic Baby Food. One Earth Farms is a leading fully integrated ‘farm to fork’ Canadian company with a diverse portfolio of premium healthy organic, all-natural and grass-fed foods.

“We were very impressed with their creative credentials, deep experience in the food category and their track record for results,” said Cynthia Beretta, Marketing Director, One Earth Farms. “They also stood out for their unique and seamless bilingual creative approach that is developed by one team. Their creative concepts combined with their experience and ability to take our brands to Europe made Transcend3 the right choice.”

Transcend3 will be responsible for positioning each brand, as well as national creative including print, packaging, POS, social media, broadcast and special design initiatives.

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The Fines Land at Persuade Content

Posted February 17, 2015

Persuade Content is pleased to announce that award-winning directorial duo The Fines has joined its roster.

The Fines have achieved great acclaim as documentary filmmakers, their work having been hailed by critics as “unflinching,” “spirit-raising” and “visually ravishing.” They’ve brought home some pretty prestigious awards. In 2013, their film Inocente, a coming-of-age story about a homeless 15-year-old Latina artist, won the Oscar for Best Short Documentary. Their HBO documentary feature, Life According to Sam, was shortlisted for the 2014 Academy Awards for Best Documentary and was also honored with a Peabody Award. Their film War/Dance won Emmys for Best Documentary and Best Cinematography in 2009, was nominated for the 2008 Academy Award for Best Documentary Feature, and won the Best Director award at Sundance in 2007.

Sean Fine and Andrea Nix Fine work as a collaborative team; they direct together and Sean is also a cinematographer. Lately, they’ve been applying their significant talent for creating visually powerful portraits of characters who tell their own story to crafting memorable ads and campaigns for some of the worlds biggest brands, including Adidas, Gillette and Crayola, P&G, Google, HP, Gatorade, Northrop Grumman and Pedigree. Their recent commercial campaign for Save the Children won a Clio Award.

View their reel. Read more.

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Senior Execs Leave Zulu to Open The Garden

Posted February 17, 2015

Shari Walczak and Shane Ogilvie, former Zulu Alpha Kilo executives have left their posts at the agency to open up The Garden, a new breed of creative company.

Ogilvie, previously ZAK’s Executive Creative Director, and Walczak, formerly its Executive Planning Director, promise that The Garden will take a broader approach in harnessing creativity to offer brands new and innovative solutions to their business-related problems.

The Garden promises a holistic approach to its creative offering, which includes making marketers a part of the entire process and working with all divisions of a company to design and deliver the best possible brand experience. Anything can grow in a garden. All you need are the right conditions, the seed of a good idea and the proper care and attention.

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Thibaut Duverneix Joins Revolver Films

Posted February 11, 2015

Toronto-based Revolver Films is pleased to announce that director Thibaut Duverneix has joined its roster and allows the company to further expand its offerings in the fields of interactive, experiential and installation.

Born and raised in France, but now based in Montreal, Duverneix is a multidisciplinary artist who boasts a diverse body of work in music, photography, computer programming, animation and film. His talent has carried him across a number of different genres with a focus on innovative ways of creating film and experiences.

In 2012, Duverneix was named one of the New York Art Directors Club’s Young Guns, amongst the best creatives under 30 in the world. His current commercial film portfolio includes work for Couche-Tard, Astral Media, the Government of Quebec and the City of Montreal.

View Duverneix’s commercial film reel. Read more.

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