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Gocke Joins Squeak E Clean

Posted May 2, 2016


Bi-coastal music and sound house Squeak E Clean is pleased to announce that Stephanie Gocke has joined its Los Angeles office as Producer.

Gocke is a well-rounded producer with wide-ranging experience not only in music, but in many other facets of the advertising and creative industry. She joins the music shop from Psyop, where she was a VFX/animation producer. Prior to Psyop, she first launched into advertising at Media Arts Lab where she spent five years as a broadcast producer, working on campaigns such as “iPad Is,” iPhone “Every Day,” and Apple “Intention.”

Gocke began her career at boutique public relations agency Media Tonic Communications, developing media strategy for entertainment and lifestyle brands such as Disney, FOX, and Toyota. Her first taste of the music industry came from time spent at musician management company Three Artist Management, which fielded clients such as Henry Rollins, Grandaddy, and The Crystal Method.

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Omar Morson Lands at The Garden

Posted April 13, 2016

Toronto-based creative company The Garden is pleased to announce that Omar Morson has joined the team as Design Director.

With over 16 years in the industry, and having worked at some of the top design firms and creative agencies in the country, Morson brings a strong, diverse and awarded design pedigree to The Garden. His design work has guided many notable brands, including Mini, Budweiser, Holt Renfrew, The Rotman School of Business, LCBO and Sick Kids.

Morson arrives at The Garden from Zulu Alpha Kilo where he served as Design Director. Prior to that he was Senior Designer at Anomaly and Design Director at Oxygen Design Agency.

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Rain43 Hires 3

Posted April 12, 2016


The Growth Continues at Rain43
Jane Murray, Duncan Porter, and Dave Stubbs Join the Team

Toronto-based advertising agency Rain43 has hired three new Vice President, Executive Creative Directors —Jane Murray, Duncan Porter, and Dave Stubbs. Pictured left to right: Dave Stubbs, Jane Murray, Duncan Porter.

The three join Rain43 following twelve months of record expansion for the Corktown-based shop, including expanding its client roster significantly. The ECD’s were selected with assistance from cofounder and current Chief Creative Officer John Farquhar, following his decision to move on from Rain43 this coming fall.

Murray, Porter, and Stubbs round out 18 months of impressive staffing additions to the agency. Laura Davis-Saville, VP, Strategy, assumed the strategic reigns in January 2015, quickly building a fully integrated strategy department. Shawna Dressler, Director of HR and Operations, and Emanuel Toste, Director of Digital Strategy and Production then joined in July 2015. Kate Spencer, Director of Production, Maria Baggetta, Studio Manager, and Alexis Saffran, Senior Account Director joined this year – just a few in nearly a dozen new hires.

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This Agency Has Free Weed

Posted March 29, 2016




Toronto-based creative agency Blackjet has added something new, interesting and never tried before to its employee benefits package in order to better attract the best talent in today’s competitive marketplace – free pot.

Marijuana, cannabis, weed, ganja, hemp, dope, green, grass Mary Jane, call it what you will, millennials want it and Blackjet’s got it for free. The agency operates in a creative industry, after all. Knowing that laws are changing in the United States, and that Prime Minister Justin Trudeau is pushing to change the laws here in Canada, Blackjet figured it would get ahead of the curve with its new, revolutionary benefits package. As soon as it’s not a criminal offence in Ontario, the agency will start dispensing cannabis right next to its beer fridge. Blackout says it just gives you a different creative perspective. The agency will also be installing a new snacks dispenser.

Blackjet’s employee benefits package also includes a number of other competitive incentives, including: a casual work atmosphere and dress code, pet-friendly office, summer Friday half days, summer extra-day long weekends, free coffee, free beer a ping pong table, office music sharing, a social space and common area, wall mounted iPads,and amazing office events and excursions (ski/snowboard day, axe throwing, curling, guac-off / chili competitions, Oscar & sports pools).

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The Lively Group Welcomes Liz Mason

Posted March 2, 2016


Lively Group is excited to announce the addition of Liz Mason as managing director of New York-based creative editorial shop BlueRock. In her new role, Mason will be responsible for continuing to elevate the standards for creative excellence and technological innovation for which both she and BlueRock have become known. 

With vast experience across both traditional and new media, Mason brings transformative thinking and a deep understanding of the post production landscape as well as content-driven work to BlueRock. Her strong commitment to editors, along with her belief in the power of innovation, will help the company continue to grow its traditional business while expanding its boundaries to embrace a more diverse range of projects. Recognizing that new technology can be creativity’s best advocate in today’s cross-platform atmosphere, Mason has led teams that have not only mastered the latest advancements, but have also created new industry standards.

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Crissy DeSimone Joins Arcade Edit

Posted January 25, 2016


Bicoastal Arcade Edit is pleased to announce that Crissy DeSimone has joined its Los Angeles office as executive producer. DeSimone is a hands-on executive producer with a longtime passion for post-production, having worked in the field for 20 years. She loves the editorial process because it allows for so much creativity in seeing projects come together, bringing not only the images and narrative into place, but also working with music and sound design to create the final project.

That love, and her dedication to the creative process, shines through in all of her work. She’s collaborated with some of the best ad agencies out there on some of the biggest brands there are. Some her most notable work includes commercials for Barbie out of BBDO San Francisco, Burger King’s “Whopper Virgins” and the 2013 Super Bowl spot for Best Buy starring Amy Poehler with Crispin Porter + Bogusky, Playstation’s “Cubs” spot for MLB12 with Deutsch, and a spot for EA’s ‘Star Wars: Battlefront’ featuring actress Anna Kendrick as a wannabe Jedi. She’s also created notable work for Taco Bell, Volkswagen and Microsoft.

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Christine Bilich Joins Squeak E Clean

Posted January 20, 2016


Music and sound design house Squeak E Clean Productions, Inc. is pleased to announce that Christine Bilich has joined its New York office as Director of Development and Producer.

As the first permanent East Coast team member, Bilich will be leading the office by developing and building its presence in the market, as well as music supervising and producing projects.

“We are so pleased to have Christine join our team,” said Buzzy Cohen, Managing Director, Squeak E Clean. “On top of her passion for music, she brings with her varied experience from all facets of the music industry. She’ll be able to bring her experience from the agency side to deepen our client relationships, as well as her vast knowledge of music publishing and licensing.

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Dic Dickerson Joins The Garden

Posted January 18, 2016


The Garden is pleased to announce that Dic Dickerson has joined the team as Managing Director.

Bringing over a decade of integrated leadership experience working on both agency and client-side, Dickerson provides Toronto-based creative company The Garden with a great range of category experience across a number of segments. His most notable work includes re-launching the Corona brand in Canada and overseeing multiple Canadian product launches for both Nissan and Audi. Most recently, Dic led SVEDKA towards their goal of becoming the number one imported vodka brand in the US, while simultaneously being recognized as the number two spirits brand on social media globally.

The addition of Dickerson is part of a period of significant growth for The Garden, which, after less than a year in business, has added several new clients, including IZ Fashion, WIRELESSWAVE, Tbooth Wireless, Standard Innovation, The United Way and the Detour Coffee Company. Dickerson has been busy since joining the agency, contributing to acquiring their newest client win, Shiny Apple Cider, as well as helping to lead a project for the Scene loyalty program.

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Sam McLaren joins Fort York VFX

Posted January 12, 2016


Sam McLaren has joined Toronto-based Fort York VFX as Executive Producer.

McLaren is a creative executive producer with an eye for telling multi-faceted stories. She also knows the Canadian TV commercial industry inside and out. Prior to her move into the world of VFX, McLaren spent many years in the world of commercial editing and was an Executive Producer at Panic & Bob Editing. Over her 13 years at Panic & Bob she worked with a number of talented Canadian commercial editors on projects for brands including Ikea, Budweiser, Alexander Keiths, Ford, TD, CIBC and Canadian Tire.

Her commercial production work has won numerous awards, including a Gold Lion at Cannes for the Perlorian Brothers-directed “Prison Visitor” spot for VIM, and most recently a Silver Health Lion for Sick Kids’ “Better Tomorrows,” directed by Mark Zibert. She has collaborated on a great number of Super Bowl spots over the years out of DDB Chicago, many of which topped the USA Today Ad Meter poll, including BudLight’s “Magic Fridge” and Joe Pytka’s Budweiser commercials featuring the iconic Budweiser Clydesdales and Dalmatians.

McLaren’s understanding of production and post lends itself well to her collaborative approach, which focuses on how to best meet the needs of the agency, production company and post production company.

Read more and see notable work from Fort York VFX.

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We Are Walker

Posted January 12, 2016


Two of the country’s most respected music companies are teaming up to form a new kind of music agency.

Portland and Los Angeles-based Walker and New York-based Able Baker are merging under the banner We Are Walker (in partnership with boutique audio post company Heard City), a new content and licensing agency that will drive innovation in content creation as well as licensing, original composition, supervision, music strategy, sound design and library services.

Collaborators and competitors for more than 10 years, Walker founder Sara Matarazzo and Able Baker founder Peter Gannon regularly license and create music for highly-regarded brands and filmmakers across feature films, television, commercials, mobile and digital platforms.

In addition to supervising and producing music for Nike, Google, Coca-Cola, Old Spice and director Noah Baumbach, Matarazzo’s award-winning Walker has transformed relationships with top musicians and brands into unique projects including a holiday album for Target, a series of 7-inch records for Nike and a comic book with singer-songwriter Daniel Johnston. 

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