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Aaron King joins Spontaneous

Posted March 23, 2015

New York-based design and visual effects studio Spontaneous is pleased to announce that Aaron King has joined them as creative director.
King is a veteran creative director who has dedicated his career to crafting ideas that move hearts, minds and brands. He prides himself on fostering an environment that produces innovative work, and he’s been the driving force behind countless iconic rebrands, promos, main titles and commercials for brands like HBO, Showtime, LIFETIME, Syfy, ESPN, Olay, Citi and BMW.
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BlueRock Promotes Ben Keller

Posted March 2, 2015

New York-based editorial shop BlueRock is pleased to announce that Ben Keller has been promoted to editor.

Keller is a multifaceted editor who draws viewers in through his adept use of intimate visuals and unexpected pacing. He boasts a wide-ranging skill set developed while working at BlueRock as an assistant editor, honing his talents under many of their talented editors. Over the last few years he mentored under Olivier Wicki, drawing from Wicki’s artistic sensibilities and translating them into his own style. Keller’s editing portfolio currently includes work for brands such as H&M, Lindt and Crest.

“BlueRock has a long and successful tradition of nurturing young talent and providing the opportunity for them to flourish as editors — Ben is the latest in that storied succession,” said Ethel Rubinstein Owner/CEO of Lively Group. “Everyone takes notice when that special talent comes along. Our editors, producers, his peers and most importantly, our clients, recognized that he was the real deal at their first encounter.”

View Ben Keller’s reel. Read more.

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Transcend3 Goes Farm to Fork

Posted March 2, 2015

One Earth Farms has named Transcend3 as their national advertising agency of record and strategic partner for all of their brands under the One Earth Farms umbrella in Canada, including Beretta Farms and Sweetpea Organic Baby Food. One Earth Farms is a leading fully integrated ‘farm to fork’ Canadian company with a diverse portfolio of premium healthy organic, all-natural and grass-fed foods.

“We were very impressed with their creative credentials, deep experience in the food category and their track record for results,” said Cynthia Beretta, Marketing Director, One Earth Farms. “They also stood out for their unique and seamless bilingual creative approach that is developed by one team. Their creative concepts combined with their experience and ability to take our brands to Europe made Transcend3 the right choice.”

Transcend3 will be responsible for positioning each brand, as well as national creative including print, packaging, POS, social media, broadcast and special design initiatives.

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The Fines Land at Persuade Content

Posted February 17, 2015

Persuade Content is pleased to announce that award-winning directorial duo The Fines has joined its roster.

The Fines have achieved great acclaim as documentary filmmakers, their work having been hailed by critics as “unflinching,” “spirit-raising” and “visually ravishing.” They’ve brought home some pretty prestigious awards. In 2013, their film Inocente, a coming-of-age story about a homeless 15-year-old Latina artist, won the Oscar for Best Short Documentary. Their HBO documentary feature, Life According to Sam, was shortlisted for the 2014 Academy Awards for Best Documentary and was also honored with a Peabody Award. Their film War/Dance won Emmys for Best Documentary and Best Cinematography in 2009, was nominated for the 2008 Academy Award for Best Documentary Feature, and won the Best Director award at Sundance in 2007.

Sean Fine and Andrea Nix Fine work as a collaborative team; they direct together and Sean is also a cinematographer. Lately, they’ve been applying their significant talent for creating visually powerful portraits of characters who tell their own story to crafting memorable ads and campaigns for some of the worlds biggest brands, including Adidas, Gillette and Crayola, P&G, Google, HP, Gatorade, Northrop Grumman and Pedigree. Their recent commercial campaign for Save the Children won a Clio Award.

View their reel. Read more.

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Senior Execs Leave Zulu to Open The Garden

Posted February 17, 2015

Shari Walczak and Shane Ogilvie, former Zulu Alpha Kilo executives have left their posts at the agency to open up The Garden, a new breed of creative company.

Ogilvie, previously ZAK’s Executive Creative Director, and Walczak, formerly its Executive Planning Director, promise that The Garden will take a broader approach in harnessing creativity to offer brands new and innovative solutions to their business-related problems.

The Garden promises a holistic approach to its creative offering, which includes making marketers a part of the entire process and working with all divisions of a company to design and deliver the best possible brand experience. Anything can grow in a garden. All you need are the right conditions, the seed of a good idea and the proper care and attention.

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Thibaut Duverneix Joins Revolver Films

Posted February 11, 2015

Toronto-based Revolver Films is pleased to announce that director Thibaut Duverneix has joined its roster and allows the company to further expand its offerings in the fields of interactive, experiential and installation.

Born and raised in France, but now based in Montreal, Duverneix is a multidisciplinary artist who boasts a diverse body of work in music, photography, computer programming, animation and film. His talent has carried him across a number of different genres with a focus on innovative ways of creating film and experiences.

In 2012, Duverneix was named one of the New York Art Directors Club’s Young Guns, amongst the best creatives under 30 in the world. His current commercial film portfolio includes work for Couche-Tard, Astral Media, the Government of Quebec and the City of Montreal.

View Duverneix’s commercial film reel. Read more.

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Shira Ankori Joins BlueRock

Posted February 9, 2015

New York-based creative editorial shop BlueRock is pleased to announce that editor Shira Ankori has joined the team.

Ankori is a versatile, award-winning editor, with experience working in long form, short form and everything in between. She’s used her talents to help weave together commercial narratives for some of the biggest brands out there, including Sony, Walmart, Toyota and Taco Bell.

Ankori is an adept storyteller with a keen eye for comedy, and she’s worked with some of the best directors in the genre, including Ted Melfi (St. Vincent) and the Russo Brothers (Arrested Development, Community).

View Shira Ankara’s reel. Read more.

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Jeff Dack lands at Lowe Roche

Posted January 26, 2015

Lowe Roche is pleased to announce that Jeff Dack has joined its Toronto office as Chief Strategy Officer.

Dack will lead the strategic planning practice at Lowe Roche, his role as chief strategy officer is a brand new position at the agency. Dack is bringing with him a pedigree chalk full of experience having experience working in a variety of roles throughout his career both agency and client side.

Prior to Lowe Roche, Dack served as a marketing executive with Jamieson Laboratories, Canada’s largest VMS (Vitamin, Mineral, Supplement) brand, where he oversaw the marketing and communications group. Before his tenure at Jamieson, Dack was the director of strategic planning at TAXI, where he was responsible for leading all strategic planning duties. With a team of strategists, he also successfully brought the strategic planning discipline and processes into the agency’s offshoot, TAXI 2. Dack’s move to Lowe Roche reunites him with agency CEO Monica Ruffo, for whom he worked with ten years ago at Cossette.

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Senior Colourist Roslyn Di Sisto joins Smith

Posted January 26, 2015

Toronto-based Smith is happy to welcome Roslyn Di Sisto as the newest member of the family. She joins Smith from Method Studios in Melbourne/Sydney, Australia where she has been a sought-after Film Colourist since 2009.

Di Sisto has worked on many notable commercials and campaigns for clients including Mini, Virgin Mobile, Powerade, FIFA World Cup Promos, Subaru and Nissan. She has worked with many internationally recognized directors and top ad agencies in Melbourne and Sydney, such as Ogilvy, Havas Worldwide, JWT, Fenton Stephens, Clemenger BBDO and Leo Burnett. In addition, Di Sisto has graded music clips for top Australian artists like Vance Joy and Boy & Bear, as well as worked on many short films.

View her reel below. Read more.

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John Skeffington joins Artjail

Posted January 26, 2015

New York based VFX shop Artjail is pleased to announce that John Skeffington has joined the team as Head of Production.

Skeffington is a producer with a knack for paying attention to detail and a disposition conducive for making clients feel comfortable. He brings an infectious energy with him that aligns with the studio.

His portfolio boasts a wide breadth of experience. Skeffington arrived at Artjail from MPC New York where he served as senior producer. He ran the University of Phoenix & Fidelity accounts and produced ads for Cadillac, Coca-Cola, McDonald’s, Sprite, American Airlines, Allstate, Pennzoil and the American Heart Association, and worked with several reputed ad agencies, including Arnold Boston, Translation and Mother among many others.

Artjail recently announced an affiliation with Analog, a London based independent Creative Visual Effects Studio.

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