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Greenpoint Pictures Adds 8

Posted April 15, 2014

Greenpoint Pictures grows its creative offering with eight new signings and a fresh online look.

Brooklyn-based full service production company Greenpoint Pictures has jumped into Spring with a string of new signings and a brand new website. More than doubling its talent pool, the creatively-driven company has diversified its roster with eight new directors and a boost to its in-house post production facilities.

The new signings are pictured above from left to right:
Row 1: Evan Dennis, Tank + Bunker (Judah Lev-Dickstein and Justin Liberman), Alex 2tone
Row 2: We Are Not Pilrgims (Chaddy Chad and Sam Sneed), Logan Roos
Row 3: Olivier Agostini, Aleysa Young, Va$htie

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Arcade Adds Two

Posted April 14, 2014

Arcade Edit has strengthened its team with the addition of editors Jen Dean and Mark Paiva. Both editors will be based out of Arcade’s New York office, with their talents being available to clients across the U.S.

“Mark is able to visualize the possibilities of a project from the early stages of pre-production to the finished product, and his collaborative nature has attracted a large client base that looks forward to sitting with him in an editing suite and exploring new creative solutions,” says Sila Soyer, Partner and Executive Producer, Arcade Edit. “Jen is a natural fit for Arcade. She has a fantastic ability to craft compelling visual stories that engage viewers with poignant emotional resonance. Their respective talents are a valuable addition to Arcade Edit.”

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Chris DeCristo Joins Timber

Posted April 1, 2014

Emmy-nominated flame artist Chris DeCristo joins Los Angeles-based digital production and design company Timber as Lead Flame.

DeCristo has amassed a broad body of work over his many years in production and VFX. DeCristo has freelanced for many of the top visual effects and design studios in Los Angeles before landing at Timber, including Superfad, Digital Domain, Method and Psyop. During that time he lent his talents to numerous advertising campaigns for a ton of top brands, including Sony, IBM, Hyundai, Kia, HP, Lexus, Bacardi and Nike. Many of those commercials went on to win VES awards.

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Lowe Roche Wins at Ogilvy Awards

Posted March 26, 2014

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With three nominations, Lowe Roche was the most nominated agency in the 2014 Ogilvy Awards, and last night in NYC they became the most awarded with three wins – two gold and a silver. Pictured above are (left) Francine Boldovitch, Group Account Director, Lowe Roche and Laura Davis, Strategic Planner, Lowe Roche

The Toronto-based shop was recognized for its work in the past year with a gold for Groupe Média TFO on reinvigorating and repositioning its brand; a silver for helping to nurture a movement for healthier with The Heart & Stroke Foundation’s “Make Health Last” campaign; and a gold for working with Johnson and Johnson Canada on a two year sustained campaign on behalf of o.b. Tampons which included the unique “apology” campaign. The case study video for o.b. Tampons is posted above.

Lowe Roche credits its unique planning structure for the wins. Read more.

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Porsche Shifts Gears With Red Urban

Posted March 17, 2014

Porsche Cars Canada, Ltd. announced today that following an extensive five-month review involving more than 20 agencies, Red Urban, based in Toronto, has been selected as its new Agency of Record.

Pictured above: Laurance Yap, Director of Marketing, Porsche Cars Canada (left) and Steve Carli, President, Red Urban President (right).

Red Urban, which will officially start in June of this year, will be responsible for adaptation of global campaigns as well as Canadian-specific creative for new vehicles and aftersales initiatives across all media. French market communications will be handled by CART1ER, based in Montreal.

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Bruce McDonald joins Revolver Films

Posted March 14, 2014

Iconic Canadian director Bruce McDonald, who’s most recent film, the dramatic comedy The Husband, which premiered at the 2013 Toronto International Film Festival and is being released in cinemas in Canada today, has joined the roster of Toronto-based Revolver Films.

McDonald’s notable film credits include Roadkill (1989), Highway 61 (1991), Dance Me Outside (1994), Hard Core Logo (1996) and Picture Claire (2001). Roadkill won most Outstanding Canadian Film at the Toronto International Film Festival and Hard Core Logo has been frequently listed amongst the greatest movies ever to come out of Canada. His 2010 film Trigger was the first film ever screened at Toronto’s TIFF Bell Lightbox, home of the Toronto International Film Festival.

His joining Revolver Films is the first time McDonald’s talents will be available for commercial film work.

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Leblanc + Cudmore Win Prism Prize

Posted March 13, 2014

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Toronto-based directorial duo Leblanc + Cudmore, AKA Michael Leblanc and Scott Cudmore, are the inaugural recipients of the Arthur Lipsett award at Prism Prize, a national, juried award established to recognize the artistry of the modern music video in Canada.

Arthur Lipsett was a Montreal-born director of short collage films. Arthur was pre-occupied with sound and meticulous in the editing room. You should check out his Very Nice, Very Nice.

Leblanc + Cudmore have spent the better part of the decade making videos together, collaborating on a number of thoughtful and hazy pieces with the likes of Metz, Bahamas, Fucked Up, and Timber Timbre. A collection of their work can be viewed under the Announcement Reel above.

The duo are repped by Revolver Films in Toronto. Congrats guys.

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The Hoffman Brothers Join Community Films

Posted February 21, 2014

The Hoffman Brothers have joined Community Films for US representation.

The Hoffman Brothers’ collaborative approach to crafting commercial films involves a keen eye for visual storytelling and a blend of subtle – and sometimes not so subtle – comedy and dialogue performance, which they consistently deploy in their work with unabashed youthful panache. The pair’s portfolio includes work on a number of memorable, award-winning campaigns for brands including, Southwest Airlines, Capital One, eBay, Chrysler and Stride Gum. The work they’re most recognized for, however, is the “Today Was A Good Day” campaign for Nike Skateboarding, starring Paul Rodriguez Jr., Kobe Bryant and Ice Cube. A cult classic amongst skaters, it has been hailed as one of the most successful viral campaigns Nike has ever produced and garnered the brothers a Gold Clio.

The Hoffman Brothers, Matt on left and Mark on right, are pictured above with Kobe Bryant.

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Meet Timber

Posted February 6, 2014

Arcade Edit bolsters its creative services with digital production and design company Timber. Pictured above left to right: Timber Partner/Creative Director Jonah Hall, Partner/Managing Director Arcade Edit and Timber Damian Stevens, and Timber Partner/Creative Director Kevin Lau.

Bi-coastal editorial house Arcade Edit is expanding its creative offering with the launch of new sister company, Timber. Aimed at helping clients to create compelling content, the design-driven shop will collaborate with Arcade’s editing talent to provide an end-to-end digital post production service. Arcade’s current finishing division, Airship, will be absorbed into Timber as the new enterprise boots its capabilities to include design, concept, animation, compositing, effects, graphics, pre-visualization and color services.

To-date, Timber has already been responsible for design and digital post production work on many well-received campaigns, including Hyundai Genesis’ “Dad’s Sixth Sense” Super Bowl spot, where they worked closely with director Frank Todaro to shoot the highly controlled situations and the rigging that bought them to life. Timber also handled CG and finishing for the recent series of Old Spice web films out of Wieden+Kennedy featuring Old Spice Guy Isaiah Mustafa staging interventions for men making bad online decisions. Timber also did the design and visual effects for Bank of America, U2 and RED’s Super Bowl spot and the corresponding music video. All of these projects were edited at Arcade Edit.

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Marc & Ish Join Revolver Films

Posted November 7, 2013

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Revolver Films is excited to announce the addition of directorial duo Marc & Ish (pictured above) to its roster for Canadian representation. The duo have just completed the AIDES spot, via TBWA Paris, that’s posted above.

The duo, whose origins are based in fine art and architecture, have established a reputation for creating sharply focused, beautiful and often unsettling imagery. They craft brave, bold and disruptive content that flows effortlessly between the dark glamour of their work for clients like Cartier to their dangerous and compelling documentaries on subjects including child gods, revolutions, right wing thugs and Islamic extremism, and new dance crazes in LA’s ganglands.

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