Posted June 12, 2014
The Canadian Cancer Society has chosen Lowe Roche to create their next big signature event launching in August.
After an exhaustive review involving forty of Canada’s top agencies, Lowe Roche and IPG sister agencies Lowe Profero and UM have been tapped to develop a new fundraising solution to benefit the Canadian Cancer Society.
The assignment includes the delivery of a fully integrated signature fundraiser – including approach, strategy, creative, media, traditional advertising, digital marketing, and PR.
Posted June 9, 2014
Arcade Edit is pleased to announce the addition of editor Dave Anderson to the team. He will be based out of Arcade’s New York office, with his talents being available to clients across the U.S.
Anderson is an award-winning editor with a refined talent for comedy dialogue. His portfolio includes work for brands such as Swedish Fish, FedEx, Staples, Fruit Snacks, ESPN, Little Caesars and Comcast. He also edited the memorable Carmax “Slow Clap” 2014 Super Bowl spot, which was directed by Harold Einstein.
Posted May 30, 2014
The Marketing Awards, hosted by Toronto-based Marketing Magazine, took place last night in Toronto. The Big winner of the night was Rethink and Molson for their travelling Beer Fridge which could only be opened with a Canadian Passport – view above. The spot was directed by Partners Films‘ Jonty Toosey and edited by Rooster Post’s Marc Langley. It was awarded Best of Show
Posted May 29, 2014
Toronto-based Rooster Post Production is pleased to announce that editor Paul Proulx has joined its team.
Proulx is a multi-award-winning editor with an impressive body of long format branded content and commercial film work. He has skillfully applied his visually meditative approach to work done on behalf of a number of blue chip brands, including Ford, Porsche, Audi, Acura, and Procter & Gamble. This month, Proulx’s work for the Sunnybrook Foundation won the Best Regional Campaign at the 2014 AICE Awards in New York City.
View Proulx’s reel.
“We’ve been impressed by Paul’s body of work for many years now and we’re excited to have him joining the team,” says Melissa Kahn, Partner and Executive Producer, Rooster Post.
Posted May 13, 2014
Design and Visual Effects company Timber hires Executive Producer Chris Webb and announces its representation team.
Webb arrived at Timber after moving back to Los Angeles from Chicago where he worked as E.P. of Method. Over the years Webb has built up a very strong agency background working as a senior producer at many top ad shops, including Saatchi & Saatchi, CP+B, Cramer-Kasselt, Goodby Silverstein and Partners and Euro/RSCG NY.
In addition Timber says it’s pleased to reveal that it’s secured representation across the US. West Coast and Texas representation is being managed by Dexter Randazzo at The Department of Sales, Mary Kate Hatfield is heading up Midwest sales, and East Coast representation will be handled by Barrie Isaacson MGMT, headed-up by Barrie Isaacson and Sales Reps Cara Wenig and Natalie Loos.
Posted April 15, 2014
Greenpoint Pictures grows its creative offering with eight new signings and a fresh online look.
Brooklyn-based full service production company Greenpoint Pictures has jumped into Spring with a string of new signings and a brand new website. More than doubling its talent pool, the creatively-driven company has diversified its roster with eight new directors and a boost to its in-house post production facilities.
The new signings are pictured above from left to right:
Row 1: Evan Dennis, Tank + Bunker (Judah Lev-Dickstein and Justin Liberman), Alex 2tone
Row 2: We Are Not Pilrgims (Chaddy Chad and Sam Sneed), Logan Roos
Row 3: Olivier Agostini, Aleysa Young, Va$htie
Posted April 14, 2014
Arcade Edit has strengthened its team with the addition of editors Jen Dean and Mark Paiva. Both editors will be based out of Arcade’s New York office, with their talents being available to clients across the U.S.
“Mark is able to visualize the possibilities of a project from the early stages of pre-production to the finished product, and his collaborative nature has attracted a large client base that looks forward to sitting with him in an editing suite and exploring new creative solutions,” says Sila Soyer, Partner and Executive Producer, Arcade Edit. “Jen is a natural fit for Arcade. She has a fantastic ability to craft compelling visual stories that engage viewers with poignant emotional resonance. Their respective talents are a valuable addition to Arcade Edit.”
Posted April 1, 2014
Emmy-nominated flame artist Chris DeCristo joins Los Angeles-based digital production and design company Timber as Lead Flame.
DeCristo has amassed a broad body of work over his many years in production and VFX. DeCristo has freelanced for many of the top visual effects and design studios in Los Angeles before landing at Timber, including Superfad, Digital Domain, Method and Psyop. During that time he lent his talents to numerous advertising campaigns for a ton of top brands, including Sony, IBM, Hyundai, Kia, HP, Lexus, Bacardi and Nike. Many of those commercials went on to win VES awards.
Posted March 26, 2014
With three nominations, Lowe Roche was the most nominated agency in the 2014 Ogilvy Awards, and last night in NYC they became the most awarded with three wins – two gold and a silver. Pictured above are (left) Francine Boldovitch, Group Account Director, Lowe Roche and Laura Davis, Strategic Planner, Lowe Roche .
The Toronto-based shop was recognized for its work in the past year with a gold for Groupe Média TFO on reinvigorating and repositioning its brand; a silver for helping to nurture a movement for healthier with The Heart & Stroke Foundation’s “Make Health Last” campaign; and a gold for working with Johnson and Johnson Canada on a two year sustained campaign on behalf of o.b. Tampons which included the unique “apology” campaign. The case study video for o.b. Tampons is posted above.
Lowe Roche credits its unique planning structure for the wins. Read more.
Posted March 17, 2014
Porsche Cars Canada, Ltd. announced today that following an extensive five-month review involving more than 20 agencies, Red Urban, based in Toronto, has been selected as its new Agency of Record.
Pictured above: Laurance Yap, Director of Marketing, Porsche Cars Canada (left) and Steve Carli, President, Red Urban President (right).
Red Urban, which will officially start in June of this year, will be responsible for adaptation of global campaigns as well as Canadian-specific creative for new vehicles and aftersales initiatives across all media. French market communications will be handled by CART1ER, based in Montreal.