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Archive July, 2007

The Line

Posted July 31, 2007

The Line

Here’s the latest from W+K Portland for Nike/Dick’s Sporting Goods. The spot is called The Line and is a co-production between Psyop and sister company Blacklist. The spot features celebrity football star Troy Polamalu and was created to pay homage to Troy Polamalu’s “split personality” of being known to be a sweet gentlemen off the field and a feared warrior during the game. The live action was directed by Cisma (Blacklist) and Eben Mears (Psyop). The animation was directed and executed by Cisma and his team. View full credits and some hi-res stills here.

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You can’t smell the internet

Posted July 30, 2007

You can't smell the internet

This is a bit weird. Pine-Sol has created a site for people to vote on the next new scent for their cleaning product. Does anyone else think this is weird, as you can’t smell the internet? I could see a direct mail piece with scratch n’ sniff stickers being pretty cool, but a description of a scent, well it doesn’t cut it for me. Thoughts? Scooped from Make the Logo Bigger.

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Meet Aaron Ruell

Posted July 30, 2007

Meet Aaron Ruell

Aaron Ruell is an accomplished photographer and director. If you are not familiar with Aaron’s work, you can view his current showreel here and see his photography here. Aaron is repped by Biscuit in the US, Circle in Canada and Independent in the UK. His most recent BK campaign is posted here.

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Camila doesn’t have any breasts

Posted July 27, 2007

Camila doesn't have any breasts

In a homage to Washington Olivetto’s first bra commercial, the Santa Clara (Sao Paulo) agency comes around with this viral to promote the IbegoAmerican market to further understand the new EL OJO Advertising Festival which takes place in Buenos Aires in November. Scooped from Bestadsontv.com (where there is a subtitled version here). Directed by 300ml, Hungry Man, Rio de Janeiro.

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Another Zune commercial

Posted July 24, 2007

Another Zune commercial

This one doesn’t start airing until this Saturday, but it’s already making the rounds on the internet and starting some entertaining discussion (read the comments). Directed by Ryan Dunn for Vitamin Pictures.

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Ask.com directed by Tim Godsall

Posted July 24, 2007

Ask.com directed by Tim Godsall

Here are four new spots for Ask.com created by Fallon, London for UK television. I like the viral look to this campaign especially since I know that they were never intended to be virals, but always made to be broadcast on TV. Directed by Tim Godsall via Biscuit @ Independent, London. See full credits here.

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DIRRRTY JERZY

Posted July 24, 2007

DIRRRTY JERZY

Turn up the volume and check out Chunky Pam’s summer anthem DIRRRTY JERZY. This is a completely independent production shot over two days in in New Jersey. Director & Producer: Lena Beug; Writer: Geremy Jasper; Composers: Geremy Jasper & Chris Ruggiero; Artist: Chunky Pam; DP: Kip Bogdahn; Editor: Owen Plotkin, the now corporation. And for those of you who know what director Lena Beug looks like, keep your eyes open for her cameo.

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She Says & the gold stilettos

Posted July 23, 2007

She Says & the gold stilettos

She Says is an organization to mentor and encourage women to be involved in digital advertising (they say there are hardly any females in the creative departments of most digital as agencies). To promote their cause, they sent me this great video from Cannes, of male CDs attempting to dance in a very nice pair of gold stilettos.

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Plunge and Play – Heat Fighter

Posted July 23, 2007

Plunge and Play - Heat Fighter

Lowe Roche Toronto has followed-up last year’s successful plungeandplay.com game for Nestea with a new (and I think improved) version called Heat Fighter. It’s an homage to the hit video game Street Fighter and features voice talent from Futurama. I prefer it to last year’s for two reasons. One, you can customize your player, and two this year I was actually able to win a couple of rounds (I kicked Cole’s ass). Fun. Start Plunging & Playing here. See full credits & some hi-res stills here.

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Al Gore’s Cannes speech to the ad industry

Posted July 23, 2007

Al Gore’s Cannes speech to the ad industry

I heard many people say that one of the best things about this year’s Cannes Lions International Advertising Awards was Al Gore’s speech. Thankfully, someone has posted it in three parts on Youtube. View it here, here and here. Scooped from AdFreak.

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