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Archive November, 2007

Entertainment like you’ve never seen it before

Posted November 29, 2007

Entertainment like you've never seen it before

Here are five very theatrical ads for Sony PS3 directed by Biscuit’s (via Independent) Noam Murro for TBWALondon. I love the flamboyant characters and bold colours, Beautiful. There is also a “making” of video going around. It’s posted on Creativity here, where it’ll be free for seven days and then you’ll need a subscription to view.

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Freixenet – The Key to Reserva

Posted November 29, 2007

Freixenet - The Key to Reserva

André from Advertising etc. just sent me this great short from JWT Spain for Freixenet. The beginning of the film may have you wondering “who’s on first” (Martin Scorsese cracks me up), but keep watching as it’s a really amazing tribute to Hitchcock. Thanks André!

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HelloColor!

Posted November 27, 2007

HelloColor!

Poland-based Pawel Nolbert, freelance designer and illustrator, has just updated his portfolio site HelloColor! with some great new work including such brands as Nike, McDonald’s and Fanta. Scooped from Computerlove.

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The Phone Call

Posted November 26, 2007

The Phone Call

Mom from The Christmas Tree is back and this time she’s on the phone. The Phone Call is an exclusive premiere for the HBO Comedy Festival and stars John Roberts. Written by John Roberts & Clay Weiner; director: Clay Weiner; DP: Drew DeNicola; editor: Jesse Reisner. Clay Weiner was recently signed to Biscuit Filmworks for US representation. Check Clay’s recent “Dude” spot for Bud Light. Hilarious.

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Blockbuster Christmas

Posted November 23, 2007

Blockbuster Christmas

I really love this Blockbuster Christmas spot via DDB Toronto. It’s well executed, seamlessly shot and it’s a bit of a brain-tease (apparently there are around 35 film references in it, visual and spoken). Anyone know where “you’re gonna need a bigger boat” is from? DDB creatives: Shane Ogilvie & Joel Pylypiw. Director: Jeff Labbe of Spy Films. Thanks to Freddy at a/d goodness for posting.

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NBA Jerseys

Posted November 22, 2007

NBA Jerseys

In his latest spot, Jerseys, Biscuit’s Aaron Ruell recaps the life of Seattle Sonics player Kevin Durant. This spot was shot on steadicam in two parts and The Mill did some work to make it feel like it’s one continuous shot. Click here for the full scoop on how it was made. Agency is Goodby, Silverstein & Partners, San Francisco.

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Nokia lights up London

Posted November 21, 2007

Nokia lights up London

To promote the January opening of its flagship London store, Nokia has lit-up Regent Street. The lights are interactive and react to the movement of people walking beneath them, they change formation depending upon the amount of pedestrians in the street and they respond to environmental factors such as wind and sunlight levels. Agency is Wieden+Kennedy and the installation is designed by United Visual Artists. Scooped from CRblog.

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Are we having fun yet?

Posted November 21, 2007

Are we having fun yet?

Director/photographer Graydon Sheppard has just launched his latest series of photographs, Are We Having Fun Yet?, on his website. On a side note, Graydon is currently available for commercial representation and you can view his work here. The spooky Scream TV campaign he directed via Zig picked up a couple of media lions in Cannes.

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ADCC Awards

Posted November 20, 2007

ADCC Awards

Canada’s Art Directors Club (ADCC) Awards were last Thursday night (I’ve been busy so am late posting) and all of the winners are posted online here. If you have a moment, please check out the Philip’s radio spots (yes radio). These three spots have just the perfect amount of sexual innuendo and who doesn’t like that? The winners site is flash, so I can not give you a direct link. Just go to “categories” then to “advertising broadcast radio” & then to “radio campaign” — it won gold.

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Orangina: Naturally Juicy

Posted November 14, 2007

Glossy worked with Psyop, Stink and FFL Paris to launch Orangina’s very fun, naughty and furry Naturally Juicy campaign. Here are some links to some on the PR and viral seeding Glossy obtained. Some of the comments on YouTube are hilarious.

Creativity Pick of the Week
Boards Top Spot
AdFreak
Coolz0r Marketing Thoughts
Cracked.com
Contagious
Fresh Creation
Motionographer
The Pack
AdLand

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