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Archive June, 2008

Mr. Sub: Bad Choices

Posted June 30, 2008

Mr. Sub: Bad Choices

Here’s the latest from Toronto’s Zig (who I think need a new site – I was never a fan of that “tour guide” thing it opens with) for Mr. Sub. The “Bad Choices” campaign features three spots; Airport (my fav), Digging and Running. All three are directed by Partners‘ Joachim Back and I like how they are a bit dark for a fast food chain. Full credits are posted here.

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The Three Graces film competition

Posted June 27, 2008

The Three Graces film competition

Tank Magazine has teamed up with Swarovski and launched the Three Graces Film competition – an open call to filmmakers and creatives working with the moving image to develop a short film to accompany three of the exclusive tracks commissioned for the project; interpreting the myth of The Three Graces. Scooped from helloMuller at Computerlove.

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The art of slow motion in advertising

Posted June 27, 2008

The art of slow motion in advertising

The AdPawn has posted a great retrospective on the use of slow-motion in broadcast advertising. He has including some spots I’m sure you’ve seen, like the amazing Schwepps Burst, and others you may not have like Choice FM’s Kill the Gun. Check it out.

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Don’t just get angry, get even

Posted June 27, 2008

Don't just get angry, get even

Angry is the latest from Biscuit Filmworks USA director Tim Godsall for Orbit. Agency is Energy BBDO, Chicago. Full credits are posted here.

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Lamato: the real social, social network

Posted June 26, 2008

Lamato: the real social, social network

For all of you out there who do not live in Canada I’m going to explain something to you. The Bloody Caesar is one on the best drinks in the world and is an integral part of Canadian culture (and a freaking amazing hang over cure). It’s basically a Bloody Mary but made with Clamato (Mott’s tomato clam cocktail) instead of tomato juice. That said, Tribal DDB has launched Lamato – a spoof site on social networking sites and it’s as great as a Caesar tastes (man I want one now). The scoop, YouTube links and full credits are posted here.

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Gay group boycotts Heinz

Posted June 25, 2008

Gay group boycotts Heinz

This UK Heinz ad was pulled from the air after numerous complaints were received. The decision has angered gay rights group Stonewall which is urging supporters to stop buying Heinz products. Read the full story here. Thanks to Dylan (Mr. Glossy) for the tip.

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Psyop conducts for HP

Posted June 25, 2008

Psyop conducts for HP

Here’s the latest from Psyop and the second spot to be released from their new LA office. Maestro is for the new HP TouchSmart PC and the Psyop directors are Todd Mueller and Kylie Matulick. I’ve asked them for a few words on the creation of this spot – so check back for that (if you are interested). Agency is Goodby Silverstein & Partners. Full credits are here.

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Diamonds for Futures

Posted June 24, 2008

Diamonds for Futures

Diamonds for Futures for the Diamond Empowerment Fund is the latest from Blacklist directed by Waytion. The spot, created pro-bono by JWT New York and Blacklist, utilizes both stop motion and illustration. More creative info from Waytion and full credits are posted here. D.E.F.’s mission is to raise money to support education initiatives that develop and empower economically disadvantaged people in African nations where diamonds are a natural resource.

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In Korea you can use polygraph on your mobile phone

Posted June 22, 2008

Wednesday at the Cannes Lions I attended a really interesting seminar, hosted by Cheil Worldwide Global Interactive ECD Andrew Berglundon, on a day in the life of an average young female consumer in Seoul and how they use and interact with brands via their mobile phones. Points of interest: the average young Korean consumer receives an average of 500 text messages a day; they like and interact with branded content (see AnyBand); there is a polygraph application available that can tell you if someone (who is calling you) is lying based on their speech patterns (popular with young women who use it to see if their boyfriends are cheating on them). Some pics from the seminar are here.

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cfp-e shots new directors showcase

Posted June 22, 2008

cfp-e shots new directors showcase

The 10th annual cfp-e shots new directors showcase was held held in Cannes this past Wednesday. It was my second time at this show and there is always great work to be seen. I really enjoyed Willem Gerritsen’s Religious which won first prize in the European spec category. A full story from shots, with a complete winners list, is here.

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