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Archive August, 2008

30-foot tall “Fidolls” appear in Toronto

Posted August 19, 2008

30-foot tall

Throughout the month of August, white dolls have been appearing all over Toronto with the message “Text 411 to 10987″ to promote Sessions, a quarterly series of events promoting art, travel and design, that I have been covering on glossy. Today Fido, a Canadian wireless company, claimed ownership of the campaign along with the appearance of two 30-foot tall “Fidolls”, what the dolls have been named, at opposite ends of Toronto’s downtown core. Fido has been working on Fido Sessions with the Toronto office of its agency Bos, District Lifestyle Marketing and Magnet Mobile Media View pictures of all the Fidoll guerrilla tactics here. The press release is here and full credits are here. If you are in Toronto and want to attend Sessions events, text 411 to 10987.

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