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Archive August, 2008

Polar Bears

Posted August 28, 2008

Polar Bears

Ogilvy New York, the Advertising Council, street artist Joshua Harris and Biscuit director Tim Godsall have come together to create Polar Bears for the Environmental Defense Fund. I’m a big fan of street artists being incorporated into advertising – when it’s done the right way; subtly, creatively and for the right brand. Ogilvy’s press release is here. Full credits are here.

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Samsung Unboxes a Surprise

Posted August 28, 2008

Samsung Unboxes a Surprise

This little spot surprised me. I like surprises. It starts off all boring, la dee dah, another viral…but then the VFX kick in. Fantastic. Created by The Viral Factory, London for Samsung Omnia.

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Canada’s first use of Flogos

Posted August 27, 2008

Canada's first use of Flogos

For those of you who don’t know, Flogos are flying logos – think clouds in the shape of logos. This past weekend, Flogos were used in Canada for the first time by Fido and Bos, Toronto to promote Fido Sessions. People in Toronto have seen the white dolls, known as “Fidolls”, all over downtown Toronto throughout the month of August. The Fidolls encourage people to text 411 to 10987 to be invited to Fido Sessions events. Pics of all the Fidoll guerrilla efforts, including the Flogos, are posted here. A video of the Fidoll Flogos and 30-foot tall Fidolls is posted here and YouTube.

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Every Bit Brilliant

Posted August 26, 2008

Every Bit Brilliant

Here’s a nice take on the idea/light bulb above your head concept. Every Bit Brilliant is for Toyota by Publicis Mojo Australia directed by Academy Films’ Nick Gordon. The film/office look reminds me a bit of VW’s Bubble Boy (so good), maybe that’s why I automatically liked it. Scooped from Boards.

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Power to the Poster

Posted August 25, 2008

Power to the Poster

In what is being called “a graphic design democracy project”, Power to the Poster encourages people to download and post a series of well-designed wild postings that comment on issue of our time. It’s free and you can submit your own posters as well as download. Found via Communications Arts.

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Crush in It’s Art

Posted August 25, 2008

Crush in It's Art

Patrice over at It’s Art Magazine recently posted an in depth studio profile on Toronto-based Crush. Check it out if you have a few moments.

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Tele2 – Call me

Posted August 21, 2008

Tele2 - Call me

Here’s a great new spot for Tele2, produced and directed by ACME. I love everything about it – the creative, the storytelling, performance and the fantastic choice of music. Watch “Call Me” here – so engaging. Credits are here.

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Andy Gilmore

Posted August 21, 2008

Andy Gilmore

I love the work of Rochester, New York based designer and illustrator Andy Gilmore. Found via thecoolhunter.net.

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Lowe & Stella Artois part ways

Posted August 19, 2008

Lowe & Stella Artois part ways

As you may already know, after 26 years of working together, last week Lowe resigned the Stella Artois account. Today, in their creative section, Brand Republic is featuring an homage to the amazing broadcast spots Lowe has done for Stella over the years. Take some time to stroll down Stella memory lane and watch great spots like Last Orders, Red Shoes, Ice Skating, Doctor and Jacques.

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30-foot tall “Fidolls” appear in Toronto

Posted August 19, 2008

30-foot tall

Throughout the month of August, white dolls have been appearing all over Toronto with the message “Text 411 to 10987″ to promote Sessions, a quarterly series of events promoting art, travel and design, that I have been covering on glossy. Today Fido, a Canadian wireless company, claimed ownership of the campaign along with the appearance of two 30-foot tall “Fidolls”, what the dolls have been named, at opposite ends of Toronto’s downtown core. Fido has been working on Fido Sessions with the Toronto office of its agency Bos, District Lifestyle Marketing and Magnet Mobile Media View pictures of all the Fidoll guerrilla tactics here. The press release is here and full credits are here. If you are in Toronto and want to attend Sessions events, text 411 to 10987.

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