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Archive September, 2008

Are you are dirty driver?

Posted September 29, 2008

Are you are dirty driver?

Wasserman + Partners’ latest integrated campaign for ICBC features a fictional support group of eight “Dirty Drivers” whose bad driving habits cost them money and hurt the environment. The goal of the campaign to educate people about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions. Three of the TV spots can be viewed here. More films, a dirty driver quiz and smart driving tips can be found on Drive Smart. Save Green. The campaign was headed-up by Wasserman + Partners’ newly appointed CD Liam Greenlaw who also directed the campaign. Full credits are here.

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Vintage Airline Ads

Posted September 26, 2008

Vintage Airline Ads

Oh how the times have changed. Take a moment to check out Travel + Leisure’s collection of 10 funny vintage airline commercials. The best ones, I think, are the Clio award winning first one, the forth that encourages men to bring their wives along, the air striptease in five is hilarious (go Canada!), the 80′s power couple in seven and the Miami Go Go in ten. Scooped from AdFreak.

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Diesel SFW XXX

Posted September 25, 2008

Diesel SFW XXX

My first reaction to this was “Oh my” – I think I actually said it out loud. Here’s the latest from The Viral Factory (loving them lately) for Diesel’s worldwide Dirty 30 party. Originally done by SFW Porn, dirty it is. Found on Creativity via Facebook (thanks James).

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Woodhands: I Wasn’t Made For Fighting

Posted September 25, 2008

Woodhands: I Wasn’t Made For Fighting

Spy’s Asif Mian has made this great video for  Woodhands’ latest “I Wasn’t Made For Fighting” (love the song). Watch it here. More info on the production, that used hairspray and fishing wire, is posted here. Thanks to Stephanie for the tip.

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Dexter magazine spoofs

Posted September 25, 2008

Dexter magazine spoofs

For those of you who check out glossy regularly, you’ll know I am a huge fan of the TV show Dexter. For those of you who don’t, this is probably my 5th post on the show and its marketing. I love Dexter and equally love its marketing. This new print campaign, based on magazine cover spoofs, to promote the shows third season is no exception. See all nine execution here. Images scooped from Trend Hunter.

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I like flatulent humor

Posted September 24, 2008

I like flatulent humor

I admit it, I think farts are funny (no I’m not a 12-year old boy). So, of course, I like this new spot from Toy, New York for Extended Stay Hotels directed by Biscuit’s Noam Murro. I’m so happy that no natural sound was used in the spot — that would have been overkill. Watch “So Relaxed” with full credits here.

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Boards’ Kimono Robot

Posted September 24, 2008

Boards' Kimono Robot

Boards held their first workshop in LA last week and this is the opening reel crafted by Digit, with original music from Wicked Music. Love the robot. More info on the event is posted here. Next up is the Boards Summit in New York on October 23-24 (I’ll be there).

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New Wii ad shakes it up

Posted September 24, 2008

New Wii ad shakes it up

This is so great. Watch it. Scooped from Agency Spy.

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The Chanel Experience

Posted September 23, 2008

 The Chanel Experience

Chanel went all out, as one would expect, for the launch of their new perfume, ‘Eau première’. The event was staged at a private Parisian apartment. Chanel recruited acclaimed set, window and interior designer Jean-Marc Gady to create an experiential event for guests, a “scenography” tasked with bringing the new fragrance and the heritage of the brand to life. Gady has created spaces for the likes of Louis Vuitton, Moet & Chandon and Apple. View pics here. Scooped from TheCoolHunter.

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D&AD Online Annual

Posted September 22, 2008

D&AD Online Annual

The 2008 D&AD annual is now online for everyone to view, but only for 30 days after which time it’ll only be accessible to D&AD members. London-based design agency KentLyons created the site. Scooped from Creativity.

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