Archive June, 2009
Posted June 25, 2009
Psyop’s workshop took place yesterday afternoon in Cannes. A great group of people from all over the world were there. My favourite moment was when the delegates were divided into groups, given a music track, posterboard, some markers and a range of interesting visuals and had ten minutes to come up with a concept or story inspired by the music. The song was “Thank You for Being a Friend” (which was also the theme song for TV’s Golden Girls). The delegates came up with some amazing ideas – one team even using a camera to create a stop-motion piece. Some pics from the workshop are posted here. Thanks to everyone who came out.
Posted June 25, 2009
I always look forward to attending the Saatchi & Saatchi New Director’s Showcase in Cannes. They always line up a great collection of amazing work.
Today’s showcase featured 23 works from directors from all over the world. I had seen many of the spots before – like Dvein’s Offf opening sequence, James Frost’s House of Cards for Radiohead, Nick Hooker’s Grace Jone’s video (so creepy), Aaron Duffy’s knitted short, Eran Creevy’s SonnyJ video and Christopher Hutsul’s Airforce One. I had never seen the amazing short by Roman Kaelin & Florian Wittmann – and you won’t be able to see it as it’s not allowed to be posted online at this time (WTF?). I also really enjoyed the fluidity of this spot by Oren Lavie/Yuval & Merav Nathan and this piece by Keith Loutit who, I’m told, creates works for architectural models (neat). Check out the showcase’s YouTube Channel for more. On a side note, I was able to gage how less busy Cannes is this year by attendance at this screening. Normally you have to arrive at least a half hour early and wait in a big queue to get into this screening. That was not the case today. I arrived 15 minutes early to no line and there were empty seats. Thought I’d mention.
Posted June 22, 2009
As you may or may not know, Psyop’s Justin Booth-Clibborn, Marie Hyon and Marco Spier are doing a Workshop in Cannes this week (Wednesday from 3-5pm at the Palais). They have just added a new interactive element to their workshop.
“Good design starts with a good concept,” Says Justin Booth-Clibborn, Managing Partner, Psyop. “Taking the germ of an idea and running with it. In that spirit, and to demonstrate the importance of play, spontaneity and creative exploration, delegates will be divided into groups, given a music track, posterboard, some markers and a range of interesting visuals and will be asked to come up with a concept or story inspired by the music. Work will be presented, prizes will be given, fun will be had.”
An example of this “play, spontaneity and creative exploration”, is the picture I used for this post. It’s a picture of Marie Hyon along with Santogold that Marie and Marco created to experiment with in the creative process of creating My Drive Thru for Converse. See the full size pics here.
Full seminar info is here. Hope to see you there.
Posted June 15, 2009
Glossy worked with Biscuit Filmworks director Noam Murro and Goodby Silverstein & Partners to launch the Comcast Rabbit spot, named by Creativity magazine as the most awarded spot of the 2008-2009 awards year.
Posted June 15, 2009
Wednesday 24th June at 15:00-17:00
Blurring the line between art and commerce in advertising. An exploration of the process.
This workshop will give the audience an insight into the process and thinking which Psyop goes through on a typical project, from conception, through script development, character design, stylistic explorations, animation tests and previz, editing, rounds and rounds of animation, compositing, creation of effects, and achieving the final look.
Through looking at a few specific projects at different stages, we will interactively involve you in the decisions we make on a day to day basis over the course of a project and how they might effect the final outcome, including looking at stylistic and character references, picking character designs, what to look for in a style frame, how to judge previz and animation, and how it always all comes together in the end!
Psyop has a proven track record of creating some of the most artistic and well designed messages for some of the biggest and most progressive brands in the World including the Cannes Silver Lion winning Happiness Factory series for Coke, the TV incarnation of the Cannes Gold Lion winning Beijing Olympics “Together” campaign for Adidas, Converse’s 100 year anniversary “My Drive Thru” music video & TV campaign, and MTV’s HD showcase “Crow“, they are undoubted masters of putting the a-r-t into AdveRTising.