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Archive July, 2009

It’s Friday. Get Naked.

Posted July 31, 2009

It's Friday. Get Naked.

This sexy little vid was created to promote Guitar Hero 5 and is a spoof of a French music video, Make the Girl Dance, which was very successful in the viral sphere earlier this year (love the French). Want more naked people with strategically places black boxes? Toe Jam, directed by Keith Schofield, is my fav of all three.

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Raise Your Hand

Posted July 30, 2009

Raise Your Hand

Raise Your Hand is the latest campaign from Wasserman + Partners, Vancouver for WorkSafeBC. The focus of the campaign is to support young workers and to create a young worker movement around worker rights. Rather than create a traditional broadcast campaign, Wasserman + Partners decide to create a movement and an anthem – yes a song. Through brand activation teams they have been busy reaching their target, youths ages 18-15, at summer festivals throughout B.C. At every event there is a branded tent with ambassadors. People are able to get involved in the movement by having their photo taken and a customized button created and by participating in an anthem contest to create karaoke mashup music videos for each event. In addition, there are also buskers located throughout the different events singing the anthem in various musical styles. Their open guitar cases will have Raise Your Hand buttons for people to take, rather than asking for money. View pics of the event team here.

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Resident Evil Zombie Shirt

Posted July 30, 2009

Resident Evil Zombie Shirt

I love Zombies. They make me laugh (I own a copy of Sean of the Dead). Here’s a great t-shirt to promote the latest installment of Resident Evil. I also love Milla Jovovich as an action hero (Ukrainian girls rock). More info on the super cool t-shirt is here. Scooped from Freddy at advertising/design goodness.

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MadMenYourself

Posted July 28, 2009

MadMenYourself

I season three of Mad Men starts on August 16th – can’t wait. To get you back in the mood, here’s a fun little time waster where you can MadMenYourself – create your own character and put yourself in a MadMen scene. Here’s mine & I think Pete is looking at my ass. Oh Pete, I hope you didn’t blow your head off. Scooped from the Contagious newsletter.

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Backvertising

Posted July 28, 2009

Backvertising

We are really running out of places to put ads, yes? Check out this gross yet effective use of back hair from Rethink, Vancouver for Parissa Wax Strips. Scooped from AdLand (hi Ask!).

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Waterlife

Posted July 27, 2009

Waterlife

Toronto’s Jam3 have created waterlife.nfb.ca, for the award-winning National Film Board documentary Waterlife. Waterlife is the story of the last great supply of fresh drinking water on Earth – the Great Lakes. At waterlife.nfb.ca, Jam3 have taken all the major content and themes from the documentary and by utilizing Flash, Papervision and a truly amazing soundtrack they have created an online experience which tells the story of the extreme state of distress that the Great Lakes are in. A situation which affects the waters that 35 million of us drink every day. Full credits and a Q&A with Jam3 on the creation of the site is here.

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I wanna do real bad things with you

Posted July 24, 2009

I wanna do real bad things with you

I’m a big fan of the HBO show True Blood and I love it’s opening title sequence. It’s a little sexy, dirty, disgusting, religious, beautiful and creepy all at once. Digital Kitchen created it and it’s been nominated for an Emmy for Outstanding Main Title Design. Other nominees are Taking Chance, United States of Tara (I hear the show is great and I have been meaning to check it out), Storymakers and Lie to Me (no video available). Story scooped from Motionographer.

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The Coolest Building Projection

Posted July 24, 2009

The Coolest Building Projection

I know we’ve all seen a ton of projections on buildings, but this one is far superior to anything I’ve ever seen. The use of sound really adds to the experience. Watch it, it’s fantastic. Scooped from Computerlove.

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Knight Fever

Posted July 23, 2009

Knight Fever

Knight Fever, written, directed and animated by Christopher Minos, is a labour of love that will be premiering at the LA Short Film Festival next week. Christopher worked on it for over two years, in his free time, with some help from Crush, Toronto. Christopher Minos is Crush’s animation director. He has been an animator for 25 years, starting in Sydney Australia, where he worked for Disney, and then in his own animation studio. He was at ILM for seven years, then at CORE working on “The Wild” and then at Crush, Toronto. As you can see in Knight Fever, Christopher has developed a hybrid animation style that is part 2D, part 3D, and has a classic sensibility. Such a great film. Good luck in LA Chris & Crush (wish I could be there). Full credits and a selection of stills are here.

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John Maeda for Reebok

Posted July 22, 2009

John Maeda for Reebok

I love these new Reebok’s created by graphic designer and mathematician John Maeda for Reebok. The shoes are based on Maeda’s book The Laws of Simplicity. Law 1: Reduce – “the simplest way to achieve simplicity is through thoughtful reduction”. The end result is a tonal metallic silver upper based on the running model, ERS 5000. The shoe is available now at select Reebok dealers. Scooped from Username on Cpluv.

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