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Archive September, 2009

typegoodness

Posted September 29, 2009

typegoodness

Introducing typegoodness the latest from Fredrick Samuel, the creator of the hugely successful advertising/design goodness. Freddy describes the site as focusing “on all the beautiful typography around the world. This is a showcase, as well as a resource of inspiration and finding anything related to type. We cover anything from Digital, to Print, to showcasing free fonts.” Unlike a/d goodness, typegoodness is more a community-based site where registered user can contribute content. Be sure to check out the great opening sequence for HBO’s Bored to Death which was posted today (which I SO should have got a thank you for).

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What’s cuter than baby animals?

Posted September 28, 2009

What's cuter than baby animals?

Baby animals in clothes. I caught this NY Lottery spot on TV a few nights ago – super cute. Agency is DDB New York and it’s directed by Randy Krallman. Yep, sweeter than sweet.

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Go Rabbit Go!

Posted September 28, 2009

Go Rabbit Go!

According to Creativity, Comcast’s Supersonic Rabbit is the most awarded spot from the past year. Congrats to everyone at Goodby Silverstein & Partners & Biscuit. Full credits are here.

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Psyop’s Storm for The UPS Store

Posted September 25, 2009

Psyop's Storm for The UPS Store

Here’s another spot from Psyop for The UPS Store via Doner. This time it’s a cardboard storm (love the cardboards waves). Past spots in the campaign are West, Circus and Gladiator. More info & credits here.

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Cisma for Lilica Ripilica

Posted September 25, 2009

Cisma for Lilica Ripilica

Here’s the latest from Blacklist’s Cisma for Brazilian retailer Lilica Ripilica, a clothing brand for girls. The spot is called Espelhos, which means mirrors in English (thanks Denis). Here’s some notes from Cisma on the spot:

In this new spot, created by OpusMultipla and produced by Margarida Films, an Ink Group Company, shows a little girl that discovers a world of dreams and fantasy through her own reflection in the mirror. This “portal” transports her through different worlds, in a magical parallel world. To interpret all situations, twin sisters rehearsed to perform with perfection identical and inverse movements, in a choreographed dance, becoming the reflection of each other. A real hall of mirrors was constructed to make the optical tricks. Ilegal FX created the visual effects.

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Dare’s Creepy Bird-Headed Man

Posted September 25, 2009

Dare's Creepy Bird-Headed Man

These two new spots for Dare crackers featuring Paul bird-headed man are kinda creepy (looks like a love bird’s head no?). I like them. Watch here and here. Agency is Zig. Scooped from Marketing.

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Cadbury’s Music Video

Posted September 22, 2009

Cadbury's Music Video

I have seen this spot making the rounds, but it wasn’t until I got the Creative Review newsletter this AM that I took the time to watch it. I knew it was another Glass and a Half Full Production, and directed by Ringan Ledwidge (love), but reading this story on Creative Review gave me the full Ghana fairtrade scoop. In short, this spot is a music video for the single Zingolo made in collaboration with Ghanaian music star Tinny. It was shot on location in Ghana and, from what I read, all profits made from the sales of the song on iTunes go towards educational projects in Ghana. Nice. Agency is Fallon, London.

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Legs Create a 12-foot Zoetrope for Temperley London

Posted September 22, 2009

Temperley London was looking for a way to use film to show their 2010 spring line for New York fashion week. They found NYC collective Legs through their connections at Milk Studios (Legs is a part of the Milk Group) and Legs came up with the idea of making a 12-foot-tall zoetrope. Alice Temperley loved the idea and the end result is this amazing Circus Zoetrope which was unveiled last Thursday at New York Fashion week and is now in London for Fashion Week. Complete info from Legs on the project is here along with some stills and full credits. Love it.

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Douglas Coupland Generation A Films

Posted September 21, 2009

Douglas Coupland Generation A Films

Generation A is the follow up novel to Douglas Coupland’s 1991 cult hit Generation X. As with the campaign for his 2007 novel The Gum Thief, Random House Canada again came to Crush to create a series of films. Last time it was nine, this time three – 10 Question for Douglas Coupland, The Tragic Death of the Channel Three News Team and Colour Samples. Here’s how Gary Thomas, Crush Creative Director, compares this new campaign to the last.

“In both campaigns we let the content of the books drive our creative. The books are quite different, structurally and thematically. We had Doug this time, and since the characters in Generation A are all isolated and asked a series of seemingly random questions by a disembodied voice, we decided to subject Doug to the same experience.”

The films broke two weeks ago on iTunes, which had exclusivity on them until now. Full credits are more info from Gary Thomas on the campaign is here. Generation A is currently available in Canada and the UK and coming out in the US in November.

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Chuck & Lulu and Pleix’s Bunnies

Posted September 18, 2009

Chuck & Lulu and Pleix's Bunnies

Chuck & Lulu is a new Paris-based pro co specializing in animation, live-action, print and art installations. They opened their doors this month with a killer roster that includes Pleix, 1st AveMachine, Lobo and Nakd. Today marks the launch of their first spot Bunny Fusion directed by Pleix for Duracell via Ogilvy, Paris. Full credits.

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