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Archive February, 2010

Flyfire

Posted February 26, 2010

Flyfire

Researchers at MIT’s senseable city lab have been working on a project named flyfire, which aims to explore 3D display systems composed of self-organizing mini helicopters. the project is being worked on in collaboration with the aerospace robotics and embedded systems laboratory with the intent to transform any space into a ‘highly immersive and interactive display environment.’ the mini helicopters are each outfitted with small LEDs making them each a single element of the larger display, much like a pixel on a screen. Based on specific inputs, the helicopters adjust their position forming a three-dimensional elastic display that can be used just like a standard flat pixilated display. the helicopters can be still be arranged on a single plan or programmed to spread out over 3 axis. they also can be engaged during transitions to create animation like effects. Scooped (& totally plagiarized) from designboom. Vid here.

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Tropicana Brings the Sun to Inuvik, Northwest Territories

Posted February 25, 2010

After 31 days of complete darkness, on January 8th Tropicana and BBDO Toronto brought in the sun to the 3,500 residents of Inuvik in Canada’s
Northwest Territories. The event was the kick-off of Tropicana’s “Brighter Mornings for Brighter Days” campaign and Arctic Sun is the documentary-style broadcast spot showcasing the event. Arctic Sun is directed by Radke’s Samir Mallal, who is also a acclaimed documentary filmmaker. His film Nollywood Babylon, which he wrote, directed and produced along with Ben Addelman, was nominated for the 2009 Grand Jury Prize at Sundance.

I digress. I love this spot. I think it’s really beautiful and I actually got a little misty the first time I watched it (I am a bit overtired). Full credits and a selection of stills are here.

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Pleix: New Short Film & New Blog

Posted February 24, 2010

Pleix: New Short Film & New Blog

Directorial collective Pleix have launched a new short film, titled Piu, and a new blog (Piu is posted on the blog).

Pleix on “Piu”:

The idea came from a Christmas card we designed for our French production company warm&fuzzy a year ago. The card showed the one of warm&fuzzy’s logo characters, a bird, looking out a Christmas stocking. To expand on this creative concept, we thought it would be fun to do a simple and playful film with birds popping out of socks, cups, boots, etc… whistling at each other and gradually composing a complex track. “Piu” is the final product.

Pleix on their new blog:

We realized that most of the people knew our personal work and not the commercial side of Pleix. So we decided to build a bridge between our personal films and the rest of the work we do – commercials, print, design, installations and exhibitions. On some jobs some the process of creating them can be as interesting as the final result, so we also added some making ofs and a few behind the scenes pictures. Our goal with the blog is for it to be like a newsletter and keep people up to date with whatever we are working on. We hope you like it and visit often.

pleix.blogspot.com

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Jul & Mat for We Have Band

Posted February 24, 2010

Jul & Mat for We Have Band

We Have Band’s Divisive is the first official music video created by Jul & Mat. Eight months ago I posted their amazing unofficial video for Metronomy (it’s great. Watch it). Congrats to Jul & Mat for their first official music video gig!

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Psyop for Nurofen

Posted February 23, 2010

Psyop for Nurofen

Here’s some more adorable character design from Psyop for Nurofen via Mother London. I love how they’ve personified a headache with that pesky little bird & love the Nurophen hero (could use him right now actually as I was hanging with my friend Dalwhinnie last night). Full credits.

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Skinographie

Posted February 23, 2010

Skinographie

Yep, a font made out of human skin and clothes pins. Not sure how I feel about this – I think a little grossed out and that some people have a little too much time on their hands. Yep, it’s end of day & glossy is grumpy (and it’s only Tuesday – gasp). Found via Notcot.

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Type Sex

Posted February 22, 2010

Type Sex

Here’s a new campaign for Durex made entirely of typefaces by German illustrator/designer Andrej Krahne. I take it they’ve been translated from German as there are some typos like “satisfield”.

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What the Hell Happened?

Posted February 22, 2010

What the Hell Happened?

If you could freeze the exact moment when a five-car pile up happened, what would you see? That’s the concept behind the interactive experience at autotopsy.ca and crash-and-burn.com, created by Toronto-based interactive studio Jam3 for the gritty new Showcase series, Cra$h and Burn.

The site challenges visitors to play the part of forensic crash investigator Jimmy Burn, the lead character in the TV show, in order to unravel the story behind a multi-vehicle pile up. Part game, part narrative experiment, the visually stunning site offers a host of interactive video content alongside character case studies that provide hints and red herrings alike.

A video outlining the features of the site is here and a full press release, with full credits, is posted here.

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Go Team Canada

Posted February 22, 2010

Go Team Canada

Okay, I have to admit it – I’m not a sports fan. I watched a total of five minutes of the Canada/US hockey game last night. I might have watched more if Team Canada would have played a little better (sorry, calling it as I see it). Anyway, here’s a funny spot for Sport Chek, directed by Holiday Films‘ Wayne Craig via Bos, Toronto. Would be funnier if our guys played better – but still funny. Go team! (cough) Full credits are here.

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Jennifer West Installation for Calvin Klein

Posted February 19, 2010

Jennifer West Installation for Calvin Klein

Nice video installations by Jennifer West for Calvin Klein’s Spring 2010 collection. More info on NOTCOT.

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