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Archive March, 2010

OK Go – This Too Shall Pass

Posted March 25, 2010

Boards magazine online story on the making of OK Go’s This Too Shall Pass created by Zoo Film director James Frost along with OK Go and Syyn Labs.

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Tropicana Arctic Sun

Posted March 22, 2010

Glossy worked with BBDO Toronto, Radke Film Group, and Film Group to promote the stunning “Arctic Sun” spot for Tropicana. Boards did a great behind the scenes story on the challenges of shooting in Canada’s Arctic.

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Aaron Ruell: Creativity Online

Posted March 16, 2010

Director (Biscuit Filmworks) and photographer Aaron Ruell shot a 15-page fashion spread for Paper Magazine – his first ever fashion shoot. Story on Creativity Online. View the photos here.

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OK Go – This Too Shall Pass

Posted March 3, 2010

OK Go - This Too Shall Pass

I LOVE this new video created by director James Frost (Zoo Films) along with OK Go and Syyn Labs. I love how colourful and playful it is and it sure is fun to watch. I can see it being a challenge to shoot – which took months of planning, two days to shoot and almost 60 takes. It’s also sponsored in part by State Farm (which is interesting). More info on how the video was created is posted here along with full credits and a selection of stills (I love the umbrellas near the end).

WARNING the video file takes a bit of time to load as it’s pretty big. If you don’t want to wait, watch it on YouTube.

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Want Some Pure Black Sunshine?

Posted March 1, 2010

Want Some Pure Black Sunshine?

This website, created by Toronto-based digital production studio Lollipop and creative agency Extreme Group for Black Sunshine Coffee, takes visitors on an experience much like a sketchy drug deal. Be careful, make the wrong move and you could get shot.

Atpureblacksunshine.com visitors are invited to step into shadows of the underworld, chartering a flight to a mysterious island to undertake a business deal with a difference. Players who keep their cool and make it past the imposing steel door guarding the entrance to a seemingly abandoned warehouse are tested to the limits as they come face to face with the dealer, his pure organic stash, and a gun-toting gang of hired thugs. Movement through the site takes users from a first-hand look at the various roasts and beans on offer right through to the deal, where they’re connected to an online shop to peruse the goods are available for purchase.

View a video explaining the site here. A press release, including full creative credits, is posted here. pureblacksunshine.com will be FWA Site of the Day on Monday, March 8th (congrats Lollipop!).

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