Archive April, 2010
Halo: Reach
Posted April 29, 2010
Here’s the extended version of “Birth of a Spartan” for Xbox Halo: Reach which will be available to consumers in six months. It’s directed by Biscuit Filmworks‘ Noam Murro via agencytwofifteen. Full credits.
“Birth of a Spartan” is the journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super soldier.
Booze. Vids. Banter.
Posted April 28, 2010
My friend Matt Lambert, the associate editor of Motionographer as well as a commercial film director, is throwing a party in NYC on May 5 featuring the best of the latest in music videos. Complete details are here. If you are in NYC you should go. It’ll be fun.
Around the World in 80 Seconds
Posted April 28, 2010
Here’s a very cool stop-motion piece for Sony directed by Romain Pergeaux & Alex Profit. The project was completed within three weeks and the route taken is a tribute to the famous Jules Verne’s book “Le tour du monde en 80 jours”. The making of the video, pictures of the trip and an interview of Alex Profit can be seen here.
Stefan Sagmeister for Standard Charter Bank
Posted April 27, 2010
Okay this is just a bank ad, but I have a huge designer crush on Stefan Sagmeister so I thought I’d post it. Not a great spot, but some very pretty images. And if you have never seen Stafan Sagmeister speak, I highly recommend it. He’s speaking at Shift Disturbers here in Toronto on May 25. Or you can see his presentation at TED here.
Director Roman Gavras for M.I.A
Posted April 27, 2010
More creepiness from director Roman Gavras, this time for M.I.A (see also Stress for Justice). Not a good day to be a ginger.
New York Cares
Posted April 27, 2010
The following post is wriiten by MassMarket’s Rich Rama. See pics here.
This past weekend, the annual “Hands on New York Day”, by New York Cares organization had about 5,000 people volunteer their services for the day to help beautify various areas of the five boroughs. Of those volunteers, some of our own advertising folks chipped in to help. A group organized by Lauren Hertzberg of The Whitehouse and and myself joined efforts for its 4th year. Along with others at The Whitehouse and MassMarket, they were able to reach out to individuals representing from various companies such as Number 6 Edit, Smuggler, Y&R, Mackenzie Cutler, Psyop, among others with some Freelance friends.
The weather was absolutely perfect for a day of volunteering as the team helped clean up Lincoln Terrace Park in Brooklyn. Other than the usual trash of cigarette butts, food packaging, and bottles, the team found numerous drug baggies, dominos, chicken feet, two chicken heads, limes, and a coconut. We’re not sure if they’re all related, but they were all found within the same vicinity.
At the end of the day, the park looked gorgeous and the team left not only with that good feeling inside, but also with blisters and back aches. We even took it a step further and fed a bunch of kids at the playground pizza. It started a little riot amongst them, but luckily nobody got hurt.
Hopefully next year, more people will want to get involved. If you do, please contact Lauren at lauren@whitehousepost.com or myself at rich@massmarket.tv. It’s a great time and a great cause. See pics here.
Lipton – Creating a Theme
Posted April 27, 2010
Biscuit Filmworks director Noam Murro and DDB Paris create this musically driven and creative spot for Lipton titled Lalo – after Lalo Schifrin, creator of the Mission: Impossible theme. Full credits.
Pour Me A Drink
Posted April 26, 2010
“Pour Me a Drink” is a short film collaboration between Filler Magazine and Sons and Daughters director Jessica Edwards.
A modern day homage to Who’s Afraid of Virginia Woolf, “Pour Me a Drink” is a short film showcasing fashion created for Toronto-based Filler Magazine. Launched in 2009, Filler Magazine is an online magazine featuring fashion, art, culture and film. “We wanted to give artists a platform to showcase their work,” says Ryan Johnson, Creative Director Filler Magazine. “The videos on our site are a form of editorial content and ‘Pour Me a Drink’ is a collaboration between fashion and film showcasing three looks for both men and women. We went for a dark and moody love story so the clothes would pop.”
“These two models are 2010 versions of Elizabeth Taylor and Richard Burton,” adds director Jessica Edwards. “I wanted to create a subtle narrative where the models are living mannequins and fashion is featured within the story but is not the entire story.”
Full credits and a selection of stills are here.
CR Annual: the iPhone app
Posted April 23, 2010
The Creative Review Annual is available as an iPhone App, which includes all the selected work from their showcase of the best in visual communication over the past 12 months. Cost – $2.99. There are already some great reviews on the CR site. Get it here.
10 Craziest Movie Posters of All Time
Posted April 23, 2010
Here’s something a little mindless for a Friday. Hilarious. Thank you @perlorian.
I am glossy
Founded by Shannon Stephaniuk in 2006, glossy is publicity and marketing specializing in advertising and creativity. On behalf of their international roster of clients, glossy has worked on campaigns for some of the world’s biggest brands including Adidas, Audi, Coca-Cola, Converse, Dove, Diesel, Evian, MINI, Sapporo, Stella Artois and Vespa as well as influential pop-culture icons Radiohead, R.E.M., OK-Go and Douglas Coupland.
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