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Archive September, 2010

John St. Reveals Fake Broccoli Campaign

Posted September 29, 2010

John St. Reveals Fake Broccoli Campaign

The Television Bureau of Canada (TVB) and john st., Toronto have just revealed that a 5-week campaign featuring the virtues of broccoli, was not for broccoli at all. Instead, it was to prove that television advertising can sell anything.

Back in January, a TV campaign aired for broccoli pitting its “miraculous” health benefits against other so-called miracles. After just five weeks on air, without any other form of communication or marketing efforts, the “Miracle Food” TV campaign garnered some serious attention. Fan-created Facebook pages attracted over 20,000 followers and broccoli sales were up 8% over the previous year. The most rewarding metric of all was the extra 188,574 pounds of broccoli that went into grocery carts across Canada the month.

The TVB’s “Miracle Food” campaign, via john st., Toronto, consisted of three broadcast spots, Parachute, Chimney and Octuplets, directed by OPC’s Brian Lee Hughes, which point to TheMiracleFood.ca and a post-campaign print ad revealing the campaign. Full credits.

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Epic Screams & Epic News

Posted September 27, 2010

Epic Screams & Epic News

Here are two very funny new spots from my friend director James Haworth (Hungry Man) for Sprint via Goodby, Silverstein & Partners. James is repped by Partners Film here in Toronto & I’m looking forward to him being in town this week & us drinking some wine. Yum, wine.

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Temperley London Circus Zoetrope

Posted September 23, 2010

Glossy worked with NYC-based LEGS to promote the 12-foot-tall zoetrope they created to showcase Temperley London’s Spring 2010 collection, which was unveiled at New York Fashion Week.

Traction: Creative Review, Dazed DigitalCTV News, Style Frizz, New York Times, Animation Blog, Best Ads on TV, Trend Land, If Two By Sea.

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Gettin’ Money With a Mouse & a Wacom Pen

Posted September 23, 2010

Gettin' Money With a Mouse & a Wacom Pen

Here’s one for all my friends in motiongraphics, animation and design. Love the “fuck comic sans fuck papyrus, too” line. Enjoy. Scooped from Matt at Motionographer.

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Lego – Build Anything

Posted September 22, 2010

Lego - Build Anything

Those who visit glossy regularly know that I love Lego and I was happy to stumble across this great film created by Temujin Doran on Fubiz. Note from Temujin Doran: “It uses pieces from the stash my brother and I used to play with when we were younger, so perhaps it looks a bit dated compared with modern day Lego. Dated, but still great.” I couldn’t agree more.

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Sid Lee Opens in Toronto

Posted September 22, 2010

Sid Lee Opens in Toronto

After opening offices in Montreal, Amsterdam and Paris, Sid Lee has officially opened their forth office on Toronto’s historic distillery district. The 5,000 square foot office, which I was lucky enough to visit on Monday, opens with a complete team to offer local, national and international clients the full spectrum of Sid Lee’s Commercial Creativity services including mass communications, digital marketing, branding, retail and experiential design. The team is expected to grow to 50 professionals within the next 12 to 24 months.

Although a new office, Sid Lee will serve long-standing Toronto clients that have been historically managed from the Montreal office, including Red Bull, Winners Merchants International and Kraft. Additionally, the Toronto office is in talks with multiple marketers and will soon announce several new clients.

“The Toronto office is an exciting new chapter in the Sid Lee story. We get closer to great brands and leading marketers. We can also tap into an incredible pool of creative talent.”explains Bertrand Cesvet, Chairman of Sid Lee. Vito Piazza, Managing Director for Toronto, explains the vision behind the new office: “Our mission is to put the unique Sid Lee approach to work for clients in Toronto and Canada. But we are very mindful of the important position Toronto holds in North America. Toronto is not just the largest Canadian city but also the fourth largest city in North America with an amazing multicultural profile. We believe there is an opportunity in Toronto for agencies with global reach to fully leverage their talent pool and bring international assignments to the city.”

A picture of Sid Lee Toronto’s management team is posted here. Congrats!

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Audi Sticks to the Road Like Nothing Else

Posted September 21, 2010

Audi Sticks to the Road Like Nothing Else

Here’s a great stunt put on by Toronto’s Lowe Roche for Audi during TIFF. Magnets were put on the bottoms of miniature models of Audi vehicles and were stuck on to metal surfaces in high traffic (no pun intended) TIFF (Toronto International Film Festival) areas. Message on the bottom of the cars, which were not easy to remove, said “Nothing Sticks Like Quattro”. Nice.

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Let’s Scratching!

Posted September 21, 2010

Let's Scratching!

Love cats? Let’s Scratching! is a super cute chillout app from Blacklist’s Pistachios. Pistachios’ Måns Swanberg says, “I made it because I used to catsit this cat called Rocky, and he never got tired of getting his belly scratched. It’s kind of ridiculous, but in a way that gets my mood up. Rocky is the orange cat. I couldn’t really use the name Rocky though, so I named it Rheingold instead. My plan is, if people like this, I can make other editions, like dogs, maybe a panda…”

Great feel-good time waster – and it’s free.

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OK Go Goes to the Dogs

Posted September 20, 2010

OK Go Goes to the Dogs

Here’s another great video from OK Go. White Knuckles is directed by Trish Sie & OK Go. The random goat is a nice touch. Thanks to Dylan for the tip.

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101 Vintage Lunch Box Designs

Posted September 16, 2010

101 Vintage Lunch Box Designs

Here’s a little September back-to-school nostalgia for you – 101 vintage lunch Boxes. Scooped from Stephen Jurisic’s (Partner and Co-Creative Director, john st.) Facebook page. Oh, and I selected the image for you Rex. It matches your t-shirt that I may need to borrow.

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