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Archive November, 2010

Common Good

Posted November 30, 2010

Common Good

I’d like to introduce you to Common Good – a directing collective made up of Anthony Burns, Jamie Webster and Eric Makila. They have just signed to Radke for Canadian representation and have just finished a HUGE rebrand campaign for MTV Canada – over 100 spots which they created while they were employed by Alchemy. Their four favs are posted on vimeo – Beyond Death, Memory Bank, Creation and Campfire. Full credits, stills and some background info on the campaign is here.

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A Little Sexism for a Monday

Posted November 29, 2010

A Little Sexism for a Monday

Need a giggle? A good round-up of sexist ads are posted on Lost at E Minor.

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Happy Thanksgiving

Posted November 26, 2010

Happy Thanksgiving

Okay – ya, I’m a day late in posting this. But I just saw it and I think it’s great. Nathan Love has created this great vintage-looking spot for NBC in honour on Thanksgiving. Hope all my friends south of the border are enjoying the holiday. Scooped from Marketing.

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Prefab Love

Posted November 26, 2010

Prefab Love

I just discovered MEKA – a Toronto-based prefab house company making modular luxury housing starting at 40K. Amazing. I’d love a little plot of land on a lake with one of these (Santa, you listening? I’ve been VERY GOOD). THOR, starting at 112K, is my fav. Gush. Found via BlogTO.

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Arcade Fire’s The Suburbs

Posted November 23, 2010

Arcade Fire's The Suburbs

I heard this was shooting back in August in Texas, as a girl friend of mine makes a lot of Arcade Fire’s stage clothes (Renata Morales) and she was in Austin with them. Which makes me wonder if there’s a part two featuring the band. I digress. Finally here it is – The Suburbs – a beautiful film by Spike Jonze.

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21 Ads That (Almost) Make You Miss the 80′s

Posted November 23, 2010

21 Ads That (Almost) Make You Miss the 80's

Okay, I admit it. I am old enough to remember the 80′s – clearly. And I really enjoyed AdFreak’s trip down memory lane of some of the great (and greatly terrible – just skip the Carvel one) ads of the 80′s.

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GJP Goes BLAMMO

Posted November 19, 2010

GJP Goes BLAMMO

A week ago, award-winning Toronto advertising agency GJP announced that it was closing its doors, after 20 years in business, and selling off their office contents and donating the proceeds to charity. This hilarious vid, starring GJP Chaiman Alan Gee, explains it all.

They had their sale yesterday (pics here and that’s Adrew Simon, their CCO, in the lion suit) and raised a few thousand dollars for charity. The sale lead into their closing party and halfway through the announcement was made that GJP was being reinvented as a new agency, Blammo Worldwide. See pics of the unveiling of the new Blammo logo at the party here.

“The fact is that the world has changed in important and significant ways and agencies just haven’t kept pace. We fully embrace this opportunity to do what clients are looking for today, and so much more. When people work with Blammo, they’ll learn to expect the unexpected,” says Alan Gee, Chairman.

It was with that thought in mind that Simon and Gee decided to stage the GJP Liquidation Fire Sale. “This is not about changing our name on the door and printing out some new letterhead,” says Simon. “It’s about a mindset shift that will carry through everything we do. Trust me, you’ll know a Blammo idea when you see one.”

It was a fun night. Thank you to Blammo.

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GJP Becomes Blammo

Posted November 18, 2010

Glossy worked with Toronto advertising agency GJP on their Closing Down Liquidation Fire Sale and relaunch as Blammo Worldwide.

The closing and sale garnered national and international media attention and GJP co-founder and Chairman Alan Gee received phone calls from as far away as China on the agency’s “closure”. Everyone at the agency remained tight-lipped on the stunt until the reveal at the closing party.

Here’s a case study video of this successful campaign.

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The Nissan Juke Trilogy Comes to an End with ‘Trophy’

Posted November 17, 2010

Here’s the final spot for the Nissan Juke via TBWA Toronto and visual effects shop MassMarket. Due to restrictions by the Advertising Standards Canada, which bans depictions of unsafe driving in TV commercials, advertisers have had to find creative ways to show off their high-performance vehicles. However, advertisers are able to show unsafe driving as long as it’s clearly fake, which is where the idea for an animated series came from. Trophy shows a woman and The Juke taking on a futuristic gang of bikers in style. I love that they introduced a character in this one – and I love that it’s a woman & she’s super hot. Nice touch. Full credits. The two previous spots in the trilogy are The Dread and Weather.

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Converse’s Tribute to UK Music

Posted November 17, 2010

Converse's Tribute to UK Music

The latest in Converse’s music series is a tribute to UK music – Didn’t Know What Love Was features British music icon Bernard Sumner (New Order, Joy Division), Hot Chip and Hot City. What an amazing collaboration – song and video (directed Andreas Nilsson, Furlined). I’m also a HUGE New Order fan – once had 48 vinyl (before they went missing – yes, “missing”). Also, look for New Order’s Stephen Morris on drums. You can download the track and check out some extras, like a video of Bernard Sumner talking about his career, here. Thank you to Converse and their agency of record Anomaly.

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