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Archive November, 2010


Posted November 19, 2010


A week ago, award-winning Toronto advertising agency GJP announced that it was closing its doors, after 20 years in business, and selling off their office contents and donating the proceeds to charity. This hilarious vid, starring GJP Chaiman Alan Gee, explains it all.

They had their sale yesterday (pics here and that’s Adrew Simon, their CCO, in the lion suit) and raised a few thousand dollars for charity. The sale lead into their closing party and halfway through the announcement was made that GJP was being reinvented as a new agency, Blammo Worldwide. See pics of the unveiling of the new Blammo logo at the party here.

“The fact is that the world has changed in important and significant ways and agencies just haven’t kept pace. We fully embrace this opportunity to do what clients are looking for today, and so much more. When people work with Blammo, they’ll learn to expect the unexpected,” says Alan Gee, Chairman.

It was with that thought in mind that Simon and Gee decided to stage the GJP Liquidation Fire Sale. “This is not about changing our name on the door and printing out some new letterhead,” says Simon. “It’s about a mindset shift that will carry through everything we do. Trust me, you’ll know a Blammo idea when you see one.”

It was a fun night. Thank you to Blammo.

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GJP Becomes Blammo

Posted November 18, 2010

Glossy worked with Toronto advertising agency GJP on their Closing Down Liquidation Fire Sale and relaunch as Blammo Worldwide.

The closing and sale garnered national and international media attention and GJP co-founder and Chairman Alan Gee received phone calls from as far away as China on the agency’s “closure”. Everyone at the agency remained tight-lipped on the stunt until the reveal at the closing party.

Here’s a case study video of this successful campaign.

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Converse’s Tribute to UK Music

Posted November 17, 2010

Converse's Tribute to UK Music

The latest in Converse’s music series is a tribute to UK music – Didn’t Know What Love Was features British music icon Bernard Sumner (New Order, Joy Division), Hot Chip and Hot City. What an amazing collaboration – song and video (directed Andreas Nilsson, Furlined). I’m also a HUGE New Order fan – once had 48 vinyl (before they went missing – yes, “missing”). Also, look for New Order’s Stephen Morris on drums. You can download the track and check out some extras, like a video of Bernard Sumner talking about his career, here. Thank you to Converse and their agency of record Anomaly.

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GJP Closing Down Liquidation Fire Sale

Posted November 10, 2010

GJP Closing Down Liquidation Fire Sale

After 20 years in business, award-winning Toronto advertising agency GJP is closing its doors and selling off their office contents, including coveted national and international advertising awards. Yep, you can buy a Lion.

To go out in pure ad-style, they’ve created this YouTube video, starring Alan Gee, Chairman, GJP, promoting their closing and the items up for grabs. All proceeds from the sale are going to Jake’s House for children with autism.

GJP Closing Down Liquidation Fire Sale

Thursday, November 18, 2010


154 Pearl Street, Toronto

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