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Archive December, 2010

Mini Vending Machine

Posted December 12, 2010

Glossy worked with Taxi 2 and The Media Merchants to promote the Mini Vending Machine – the largest-ever fully-interactive night projection in Canada. Passersby were able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan.

Some of the traction: Creative Media BlogThe Ad Buzz, Creativity,  Agency Spy, Strategy, We Love Ad, Digital Wolke, Ads of the World, Ad Hugger, I believe in Advertising, Advert Lover.

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MINI Vending Machine

Posted December 9, 2010

MINI Vending Machine

Have you seen the MINI Vending Machine popping up around downtown Toronto? Created by Taxi 2 and projected by The Media Merchants, the MINI Vending Machine is the largest-ever fully interactive (via SMS) night projection in Canada and showcases the latest 2011 MINIs.

Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. Video here. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan. Full press release. Credits and stills.

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