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Archive September, 2011

Honey Badger

Posted September 26, 2011

To launch their new venture Honey Badger, Glossy worked with director James Frost and executive producer John Benson. Honey Badger is a director-driven production company focused on commercials, music videos, branded content and experiential projects.

You may recognize James Frost’s name – he’s directed over 80 music videos including the Grammy nominated, D&AD, UK MVA and AICP award winning video “House of Cards” for Radiohead, Coldplay’s “Yellow” and “This Too Shall Pass” for OK Go. He’s also directed many TV commercials including this one for DieHard batteries featuring Gary Newman and most recently this great Ford commercial via Ogilvy Paris (it’s “Cog” with dogs – what’s not to love about that?).

Story on Creativity

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The Great Happyfication

Posted September 16, 2011

Glossy worked with W+K Amsterdam and Psyop to launch the latest installment of the Emmy & TIME nominated Happiness Factory series, The Great Happyfication.

The Great Happyfication is an all-singing, all-dancing six-minute animation that distills the secrets of happiness.

Traction: Shoot MagazineFX Guide, Stash, 3D World, Creativity, Brand Channel,  Stimulant, It’s ArtThe Detroit Egotist, The Reel, Ads of the World, Notcot.

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The Great Happyfication

Posted September 16, 2011

Ready for six minutes of happy?

The Great Happyfication is latest installment of the Emmy & TIME nominated Happiness Factory series. Created by the people who brought you the Happiness Factory, advertising agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, The Great Happyfication is an all-singing, all-dancing six-minute animation that distills the secrets of happiness. Full credits.

Gosh I love those fuzzy big lip puppy things.

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For All the Living You do In-Between

Posted September 12, 2011

Bos has just launched a multi-media campaign to reposition Canadian women’s retailer SMARTSET. Both the agency’s Toronto and Montreal offices worked on the campaign that features the tagline “for all the living you do in-between”. The concept is to give women clothing options for all the little moments in-between relevant big life occasions. View the two broadcast spots Dinner Date (not enough ventriloquists in TV commercials I say) and Moving Day, directed by the lovely Lena Beug at Holiday Films. There are also three print spots. The latter and full credits are posted here.

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