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Archive October, 2011

2012 Beetle AR

Posted October 24, 2011

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I’ve always been a VW fan, I’ve owned both a GTI and a Cabriolet (ya, I was “that” girl). I was a fan of the classic Beetle (who isn’t), but I was never that fond of it’s modern reinvention – until now. The 2012 Beetle is lower, sleeker and more modern than ever before. And what better way to celebrate its third coming than with a very modern campaign utilizing augmented reality. Watch the vid for the rundown on the campaign for Volkswagen Canada from Red Urban. If you are a VW fan, like them on Facebook.

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Take This Lollipop

Posted October 21, 2011

If you haven’t already done so, check out Take This Lollipop. It’s a haunting, and super fun, live-action interactive experience from Tool director Jason Zada. It connects to your Facebook account and uses your photos, friends list and news feed to make you a part of a creepy tale. I’ve tried it a few times, with different results each time, but my first experience was by far the best as lots of photos of me with members of the opposite sex came up and the photo that came up before he stroked the computer screen was that of my legs poolside – so it looked like he was stroking my legs. Love it. Try it. I just wish you could share your vid after it plays. If you want more info check out this post on Joey Tomatoes.

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Crush for Nuit Blanche

Posted October 12, 2011

As part of the The Happiness Project and Nuit Blanche, Crush created this interactive installation titled Mrs. Morris (Reprise). Viewers can upload their face into the frames to become a part of the installation which sings a song of happiness by Charles Spearin, founding member of Broken Social Scene and creator of The Happiness Project.

The installation is running at Oz Studios, 134 Ossington Avenue, Toronto, until October 15th.

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