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Archive July, 2012

Glossy Holiday

Posted July 31, 2012


Just a note to say that glossy is on holiday until August 7th, so there will be no posts until after the 7th. This is the view from our morning dip. There’s also a lake. Ahhhhh. Have a great week!

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Psyop for British Gas

Posted July 31, 2012


Psyop takes British Gas Out of this World

“Destination Future” is Psyop’s latest in a series of four character-driven spots for British Gas and agency CHI & Partners.

Read more.

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Vermin Torch Relay

Posted July 27, 2012


Here’s an alternative version of London’s Olympic torch relay by Amael Isnard and Leo Bridle. Sound design and music by Aaron Lampert and made at Beakus. Fun Stuff.

Scooped from FastCompany’s Co.Create.

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Instant Direct Mail

Posted July 26, 2012


You can’t get much more instant, or direct, than this.

Armed with a camera, laptop, printer and Porsche Carrera 911 S, Pfaff Porsche and Lowe Roche created the world’s first instant direct mail piece.

32% responded to a website where they could book a test drive. Nice.

Full credits.

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Tendril for HGTV

Posted July 26, 2012


Toronto-based Tendril have just completed their first complete network re-brand for HGTV. They say that it was an opportunity for them to embrace their love of typography and their impassioned interest in strong yet simple design. Read more about the project.

Tendril are repped by Blacklist in the US.

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Motive Brings Jazz Alive

Posted July 26, 2012


Motive Brings Jazz Alive for Xerox with Augmented Reality

Xerox has taken the world-renowned Xerox Rochester International Jazz Festival to a new level of interactivity for the 187,000 festival attendees with an augmented reality mobile application.

Motive, a New York/Dublin-based digital agency, produced the campaign in collaboration with Xerox and one of Xerox’s approved marketing agencies, Roberts Communications. Xerox’s commitment to developing services designed to capture, communicate and move information through all channels was the hallmark of the app’s development and functionality.

Read more.

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Belly

Posted July 25, 2012

Do yourself a favour and watch this short film by Julia Pott. I was lucky enough to see it on the big screen as part of Packaged Goods a few weeks ago, and it’s finally been posted online. SO GOOD.

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Smart Dog

Posted July 25, 2012


Meet HotSpot – He’s One Smart Dog.

To promote Optimum WiFi’s over 35,000 Hot Spots in the Tri-State area, The Brooklyn Brothers and Blacklist’s WIZZ have created a series of comedic spots starring HotSpot the dog, Optimum’s new mascot, and his technically challenged owner, Ben.

See the entire campaign & read more.

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Billy Corben joins Greenpoint Pictures

Posted July 25, 2012

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Documentary filmmaker Billy Corben joins Greenpoint Pictures for commercial film representation.

With credits that include a Peabody-awarded documentary (The U) and the distinction of being one of the youngest directors to have a film premiered at the Sundance Film Festival (Raw Deal: A Question of Consent), documentary filmmaker Billy Corben has enjoyed an incredibly diverse career that has included turns as a producer, director, actor, and writer. Now, with his Greenpoint Pictures relationship, Corben is turning his storytelling sights on commercial directing for the first time.

View Billy Corben’s reel.

A trailer for his documentary Cocaine Cowboys is above.

Read more.

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Live Forever

Posted July 24, 2012

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Here’s Old Spice’s Olympic sponsorship commercial offering.
Luxury. Comfort. Privilege. Muscles. These benefits and more could all be yours, when your eyes watch this commercial.

“I Will Live Forever” is created by W+K Portland, directed by Biscuit’s Tim Godsall, edited by Arcade’s Geoff Hounsell and with vfx by The Mission Studio.

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