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Archive August, 2012

Pfaff Tweet Race

Posted August 27, 2012


Created by Lowe Roche, the Pfaff Tweet Race is the first contest of its kind for Twitter users. The idea is simple: it’s a virtual race for a real car.

The race began this morning at 8:00 A.M. EST, and users can join the race by signing in with their Twitter account at PfaffTweetRace.com. The first ten contestants to gain 2,500 new Twitter followers will each win a key. One of those keys unlocks the door to a 2013 Audi A4 with a one-year lease and a tuning package worth $5000, courtesy of Pfaff.

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Down the Rabbit Hole

Posted August 7, 2012


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“They told me not to smoke drugs, but I never listened…” sings My Morning Jacket frontman Jim James, and the lyric couldn’t be a more fitting introduction to director James Frost’s wild, psychedelic trip of a video for “Outta My System”.

Frost has become renowned for his technology-infused storytelling: “House of Cards” for Radiohead used real-time 3D recording in lieu of cameras; a DieHard Batteries spot for Y&R saw New Wave icon Gary Numan literally playing “Cars” on cars that were synched to a synthesizer; and Frost’s new prodco, Honey Badger, combines directors and experiential teams.

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Instant Direct Mail

Posted August 1, 2012


Glossy worked with Toronto-based Lowe Roche to promote this instant direct mail piece for Pfaff Porsche.

Armed with a camera, laptop, printer and Porsche Carrera 911 S, Pfaff Porsche and Lowe Roche created the world’s first instant direct mail piece. 32% responded to a website where they could book a test drive.

The story was picked up on: FastCompany’s Co.Create, CreativityAdweek, Media PostToronto Star, Trend HunterStimulant.

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