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Archive August, 2012

Art of Soup

Posted August 30, 2012

Starting on Sunday, you’ll be able to pick up these limited-edition Warhol Campbell’s Soup cans at Target.

The four specifically-designed labels were created to celebrate the 50th anniversary of Andy Warhol’s 1962 famed work, “32 Campbell’s Soup Cans”.

Brilliant idea. I’m going to grab a few.

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Spot the Difference

Posted August 30, 2012

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The latest from London-based White Lodge is a collaboration with Louis Vuitton to mark the launch of the Yayoi Kusama collection at Selfridges London.

Directed by Ehsan Bhatti, the two playful short films are a modern re-imagining of the classic game of “Spot The Difference” and star fashion blogger and style icon Bip Ling performing to a poem written by Kusama. Viewers are invited to compare the two single-take setups to spot the five differences for a chance to win a special edition of Lewis Carroll’s Alice’s Adventures in Wonderland, illustrated by Kusama. More info here.

Fun. Thanks to SDog Whelan for sending my way. xo

Full Credits

The Gus Effect & Bomb Squad

Posted August 29, 2012

It’s sad that the days are getting shorter and that summer is ending. But for those of you who like college football, it means it’s coming back.

To promote College Football on FOX, FOX Sports Marketing has launched two new TV spots – “The Gus Effect”, featuring the lovely FOX Sports broadcaster Erin Andrews, and “Bomb Squad”, featuring a very hot-under-the-collar Gus Johnson, FOX’s college football play-by-play announcer.

Both spots are directed by Biscuit Filmsworks‘ Mike Maguire, are edited by Arcade Edit’s Paul Martinez and Greg Scruton, and feature vfx by MassMarket.

Full credits.

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Pfaff Tweet Race

Posted August 27, 2012

Created by Lowe Roche, the Pfaff Tweet Race is the first contest of its kind for Twitter users. The idea is simple: it’s a virtual race for a real car.

The race began this morning at 8:00 A.M. EST, and users can join the race by signing in with their Twitter account at PfaffTweetRace.com. The first ten contestants to gain 2,500 new Twitter followers will each win a key. One of those keys unlocks the door to a 2013 Audi A4 with a one-year lease and a tuning package worth $5000, courtesy of Pfaff.

Read more.

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Office Love

Posted August 27, 2012

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This reminds me, I need to put “get young hot male intern” on my to-do list… (that would be so wrong).

Here’s an adorable spot for Axe via BBH New York, directed by Smuggler’s Filip Engstrom set perfectly to “True Love Will Find You in the End” by Daniel Johnston.

Scooped from Creativity (it’s currently the most viewed spot of their site).

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Yummy is the New Black

Posted August 24, 2012

Nadège, my favourite Toronto patisserie, has teamed up with Canadian fashion magazine Flare to create a series of fall fashion inspired macarons.
I’ve tried three of them, Givenchy (chocolate cherry pictured above), Balenciaga (Brazilian chocolate) and McQueen (Rose flavoured). Givenchy was my fav. Yum.

Get the full scoop on Flare.

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Made of Money

Posted August 23, 2012

DDB New York created a created a font out of stacks of money for their new “Yeah, That Kinda Rich” campaign for the New York Lottery .

The typeface was created by Juan Carlos Pagan, who is on-staff at the agency and who also designed the Pinterest logo.

See more.

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High Five!

Posted August 22, 2012

I think people only invite me to parties because I’ll post their cool promotional vids on my site. I’m okay with that.

But I have to say I do LOVE the videos that Alter Ego made to promote their 5th Anniversary. Being their 5th BD, they went with a five theme, celebrating different variations of the classic “high five”.

My favourite vid is “The High Five”, as it shares some super useful knowledge – the fact that if you stare at your opponent’s elbow, you can ensure that you are able to execute the perfect high five every time. No joke. It works. I have known of this technique for sometime (was it in a TV show or a movie?), and I often pass this skill on to others, whether they want to know it or not. So thank you Alter Ego for the brilliant vid explaining it, along with the history of this often annoying gesture.

A big high five goes out to Greg Edgar for sending the films, and the invite, my way.

View the five films here.

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A Splash of Lanvin

Posted August 21, 2012

The windows of Lanvin’s Paris flagship store were awash with bursts of colour in July. I love that it’s a little morbid, but so bright and pretty. Jaja.

See more images on the Lanvin website.  
Scooped from Lanvin’s Facebook page.

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Psyop’s Catfish

Posted August 21, 2012

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Here’s Psyop’s latest out of Australia (they are now repped by Revolver down under).

This spot for Bundaberg Red, via Leo Burnett Sydney, shows how cruel the world can be – with a catfish having 18 times more taste buds than a human. Poor Catfish. At least the Catfish gets beautifully animated, and transformed into a creepy swimming tongue, by Psyop’s Todd Mueller and Kylie Matulick, who are the Psyop Creative Directors on this job.

Full credits.

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