Archive August, 2012
Posted August 27, 2012
The race began this morning at 8:00 A.M. EST, and users can join the race by signing in with their Twitter account at PfaffTweetRace.com. The first ten contestants to gain 2,500 new Twitter followers will each win a key. One of those keys unlocks the door to a 2013 Audi A4 with a one-year lease and a tuning package worth $5000, courtesy of Pfaff.
Posted August 7, 2012
“They told me not to smoke drugs, but I never listened…” sings My Morning Jacket frontman Jim James, and the lyric couldn’t be a more fitting introduction to director James Frost’s wild, psychedelic trip of a video for “Outta My System”.
Frost has become renowned for his technology-infused storytelling: “House of Cards” for Radiohead used real-time 3D recording in lieu of cameras; a DieHard Batteries spot for Y&R saw New Wave icon Gary Numan literally playing “Cars” on cars that were synched to a synthesizer; and Frost’s new prodco, Honey Badger, combines directors and experiential teams.
Posted August 1, 2012
Glossy worked with Toronto-based Lowe Roche to promote this instant direct mail piece for Pfaff Porsche.
Armed with a camera, laptop, printer and Porsche Carrera 911 S, Pfaff Porsche and Lowe Roche created the world’s first instant direct mail piece. 32% responded to a website where they could book a test drive.