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Archive November, 2012

Meet Mae & Frida

Posted November 28, 2012

Open launches Damiva, a chic feminine health and beauty line.

Toronto-based creative agency Open would like to introduce you to Mae and Frida, the first two products by Damiva, a women’s health and beauty company. Today, Mae by Damiva, a vaginal moisturizer, officially launches.

Open created the identity, branding, product naming, package design and POP poster campaign for Damiva and its products, and the ad campaign that includes such cheeky lines as “drier than a British comedy” and “enough beating around the bush.” Open is also a financial participant in the company.

See the work & read more.

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Emily’s Story

Posted November 22, 2012

Here’s something that warmed my heart and put a few tears in my eyes.

The lovely “Emily’s Story”, beautifully animated by my friends at Crush, is one film in a campaign for the Children’s Wish Foundation via KBS+P Toronto and sponsored by Gravol. “Emily’s Story” is the true story of a child’s life threatening illness and the joy Children’s Wish Foundation brought to her and her family’s life.

Read more & full credits.

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Connecting Canada

Posted November 19, 2012

Here’s a little history, geography and energy lesson about Canada from Toronto-based agency i2 Ideas and Issues Advertising and Vancouver-based The Embassy for The Canadian Energy Pipeline Association (CEPA).

The stop-motion and paper craft inspired spot was created entirely in CG and directed by The Embassy’s Ozan Biron

Read more & full credits.

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SickKids – You Got It

Posted November 7, 2012

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Here’s SickKids’ (The Hospital for Sick Children) spot from their fall brand campaign. The campaign is wrapped around their signature line “Together We Will,” and helps to capture the strength, compassion and determination that make SickKids the incredible place that it is.

This spot, by JWT Toronto and directed by Partners Film’s Kathi Prosser, features real SickKids patients, families and staff singing along to Roy Orbison’s “You Got It”.

Full credits and more info.

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