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Archive January, 2013

Hyundai Canada Super Bowl Spot

Posted January 29, 2013


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Unlike our southern neighbours, very few Canadian companies take advantage of the immense viewership of the Super Bowl in Canada. Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself.

To take advantage of these numbers, Innocean Worldwide Canada and Hyundai Canada unveil “Gaspocalypse”, a 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl.

Read more.

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Booze & Snack Machine

Posted January 28, 2013

Cossette and the LCBO (where people buy alcohol in Ontario) have launched the Gentleman’s League Configurator – which at the push of a button, a new, ornately-designed web tool helps to plan a guys night in during the cold winter months.

Read More.

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How to Hang a Jetta

Posted January 24, 2013

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This spot for the Volkswagen Jetta started airing earlier this month in Canada. In it they suspend two Jettas, about 3,000 lbs each, inside a historic stable at Toronto’s Casa Loma.

The spot is the creation of  Red Urban, and directed by Untitled Films‘ Jean-Michel Ravon. If you’ve been wondering how they did it, there’s now a making-of video, posted below.

For more info, and full credits, read the press release.

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Ode to Quattro

Posted January 24, 2013

I know that we are three weeks into the New Year, but my friends over at Common Good just finished this great case study video of a holiday-themed installation they created for Audi Canada via Zulu Alpha Kilo.

Think of it as an interactive Audi S6 music box snow globe, but in a box. Nicely done guys.

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They Sent Me Cocks

Posted January 21, 2013

I laughed out loud last week when Rooster Post sent me the 2013 Calendar of Large Cocks. Thanks guys. It’s just what I wanted.

Photos for the calendar are by Shin Sugino, who shoots a lot of the Telus animals. The rest of the photos in this post are by Michael Haley, which I scooped from Sugino Studios Blog.

a href=”http://glossyinc.com/?p=11871″ target=”_blank”>See more images.

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Portrait: Arcana Academy

Posted January 17, 2013

Meet Arcana Academy. A new advertising agency whose offices are in a Victorian mansion in downtown Los Angeles. They’ve been open a year, and have done some great work for Sealy. Yes, great work for a mattress brand. Really.

Glossy worked with Arcana to get the news out about their opening and their work for Sealy. Adweek did this Portrait piece on them. The schoolgirl outfits were the female staffer’s idea. Love it.

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Audi Slot Car Race

Posted January 16, 2013


Audi Canada has reinvents the test-drive with world’s first iPad controlled slot car race

With the release of a documentary short film today, Zulu Alpha Kilo and Audi Canada have put the final touches on the Audi quattro® Experience. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro® slot car for the chance to test their on-track skills.

Using the world’s first iPad enabled slot car controller, visitors to the installation were able to take their A4 for a wild test-drive around hairpin turns, down long highway straightaways and through icy mountain passes – terrain that would get the better of lesser vehicles.

Here’s a video outlining the project.
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Read more and view the short documentary “Painting Coconuts”.

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FWA SOTY

Posted January 15, 2013

Congratulations to Jam3 for picking up FWA’s Site of the Year for their interactive documentary Bear 71 for the National Film Board.

The multi-user experience launched alongside an installation at last year’s Sundance festival entitled “Bear 71 Live”. The narrative follows the life of a female grizzly bear in Canada’s Banff National Park from the moment she is tagged and collared by park rangers to the moment of her untimely death. Created by Jeremy Mendes and Leanna Allison, the story is narrated by Mia Kirshner from the bear’s perspective, but users witness it through real footage collected from surveillance cameras that encompass the park.

More info and full credits.

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Tired of the Meat Market?

Posted January 9, 2013


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In their latest campaign for Gardein, a meat-free packaged food brand, Toronto’s The BrainStorm Group has launched a campaign in the United States asking consumers to “Start a healthy relationship” with their food.

The campaign features lines like “Tired of the meat market?”, “A friend with nutritional benefits” and “Get swept off your meat” while digital media provides consumers with the opportunity to get to know Gardein foods a little better by creating a provocative dating profile for each food.

View the entire campaign and read more.

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Ridley Scott for Coke

Posted January 7, 2013

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Director Ridley Scott goes all warm and fuzzy in this animated short film for Coke. As noted in AdWeek, it’s interesting that there’re no coke bottles to be seen (Jack does not get jacked-up on coke). And as one person commented on Facebook, “it’s better than Prometheus”.

Although it went live on YouTube on New Year’s Eve, it’s Spot of the Day on AdWeek today.

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