Archive January, 2013
Posted January 29, 2013
Unlike our southern neighbours, very few Canadian companies take advantage of the immense viewership of the Super Bowl in Canada. Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself.
To take advantage of these numbers, Innocean Worldwide Canada and Hyundai Canada unveil “Gaspocalypse”, a 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl.
Posted January 28, 2013
Cossette and the LCBO (where people buy alcohol in Ontario) have launched the Gentleman’s League Configurator – which at the push of a button, a new, ornately-designed web tool helps to plan a guys night in during the cold winter months.
Posted January 24, 2013
This spot for the Volkswagen Jetta started airing earlier this month in Canada. In it they suspend two Jettas, about 3,000 lbs each, inside a historic stable at Toronto’s Casa Loma.
For more info, and full credits, read the press release.
Posted January 24, 2013
I know that we are three weeks into the New Year, but my friends over at Common Good just finished this great case study video of a holiday-themed installation they created for Audi Canada via Zulu Alpha Kilo.
Think of it as an interactive Audi S6 music box snow globe, but in a box. Nicely done guys.
Posted January 21, 2013
I laughed out loud last week when Rooster Post sent me the 2013 Calendar of Large Cocks. Thanks guys. It’s just what I wanted.
a href=”http://glossyinc.com/?p=11871″ target=”_blank”>See more images.
Posted January 17, 2013
Meet Arcana Academy. A new advertising agency whose offices are in a Victorian mansion in downtown Los Angeles. They’ve been open a year, and have done some great work for Sealy. Yes, great work for a mattress brand. Really.
Posted January 16, 2013
With the release of a documentary short film today, Zulu Alpha Kilo and Audi Canada have put the final touches on the Audi quattro® Experience. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro® slot car for the chance to test their on-track skills.
Using the world’s first iPad enabled slot car controller, visitors to the installation were able to take their A4 for a wild test-drive around hairpin turns, down long highway straightaways and through icy mountain passes – terrain that would get the better of lesser vehicles.
Here’s a video outlining the project.
Read more and view the short documentary “Painting Coconuts”.
Posted January 15, 2013
The multi-user experience launched alongside an installation at last year’s Sundance festival entitled “Bear 71 Live”. The narrative follows the life of a female grizzly bear in Canada’s Banff National Park from the moment she is tagged and collared by park rangers to the moment of her untimely death. Created by Jeremy Mendes and Leanna Allison, the story is narrated by Mia Kirshner from the bear’s perspective, but users witness it through real footage collected from surveillance cameras that encompass the park.
Posted January 9, 2013
In their latest campaign for Gardein, a meat-free packaged food brand, Toronto’s The BrainStorm Group has launched a campaign in the United States asking consumers to “Start a healthy relationship” with their food.
The campaign features lines like “Tired of the meat market?”, “A friend with nutritional benefits” and “Get swept off your meat” while digital media provides consumers with the opportunity to get to know Gardein foods a little better by creating a provocative dating profile for each food.
Posted January 7, 2013
Director Ridley Scott goes all warm and fuzzy in this animated short film for Coke. As noted in AdWeek, it’s interesting that there’re no coke bottles to be seen (Jack does not get jacked-up on coke). And as one person commented on Facebook, “it’s better than Prometheus”.
Although it went live on YouTube on New Year’s Eve, it’s Spot of the Day on AdWeek today.