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Don’t Care Campaign

Posted February 11, 2013 No Comments

Every year the (Canadian) Cassies Awards recognizes the advertising that’s shown proven business results. (If you want to call it the Canadian Effies, we’re cool with that). No surprise then, that it’s the one award show that clients really care about. Even if no one else does.

Toronto-based agency john st., and director Aleysa Young of Untitled Films, created three promotional films for The Cassies. “Teenager” and “Ex Wife” are above. “Cop” is below the credits.

Client: The Cassies
Campaign Title: Don’t Care
Spot Titles: Teenager, Ex Wife, Cop

Agency: john st.
Creative Directors: Angus Tucker, Stephen Jurisic
Copy Writer: Dhaval Bhatt
Art Director: David Glen, Tony Ponzo
Agency Producer: Lorrie Zwer, Alisa Pellizzari
Account Service: Ben Prout
Director: Aleysa Young
Production Company: Untitled Films
Photographer: Angus Rowe MacPherson
Executive Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: Tico Poulakakis
Editorial Company: School Editing
Editors: Chris Van Dyke (Teenager, Cop), Jackie Roda (Ex Wife)
Post: Alter Ego
Audio House: Grayson Matthews

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