Glossy partnered with Cossette (Toronto) on their campaign for Toronto’s Silent Film Festival, which utilizes Instagram to create silent film trailers.
Cossette created three trailers on Toronto Silent Film Festival’s Instagram accounts – @tsff_1, @tsff_2, and @tsff_3. You can get an idea of the experience in the case study video above.
Their concept of using the new to promote the old was very well received by the advertising, creative and tech press. Here’s some of the traction on the campaign. Creative Review, Mashable, TechVibes, PSFK, Creativity, The Inspiration, Adweek’s AdFreak, Design Taxi, Applied Arts, PetaPixel, Digital Trends, Trend Hunter, The Verge, Instagrammers, AOL Tech News and Stimulant.
Comments