“I Only Fly Economy”: Porter Airlines makes a statement with its latest 20th birthday drop
Created with Toronto agency Academy and Montreal clothing brand Kuwalla Tee, the collaboration turns Porter’s economy-first positioning into a wearable statement as part of its 20th birthday celebrations.
Porter Airlines, known for elevating the experience of economy air travel across North America, today launched the Cabin Crewneck, a limited-edition collaboration with Montreal-based clothing brand Kuwalla Tee. Available in two versions – ’I Only Fly Economy’ Cabin Crewneck and Mr. Porter’s Cabin Crewneck – the sweater retails for $130 CAD. Presale is live now on porter20.com, while quantities last.
Porter built its reputation on the details; the quiet, personal, easy-to-miss moments that make economy flying feel considered rather than a compromise. From complimentary drinks served in glassware to genuine hospitality and thoughtful onboard amenities, the airline has spent 20 years bringing little luxuries to economy travel. The sweater is designed with a relaxed unisex fit in Porter’s sky blue, finished with an embroidered patch showcasing the airline’s Mr. Porter raccoon brand mascot and messaging that celebrates its distinctive approach to economy travel.
‘I only fly economy’ is a statement for passengers who have learned that flying economy is different on board a Porter flight. It’s not about status, but the experience.
“Porter has spent 20 years flying with style, care and charm, and all three of these characteristics are grounded in the attention to detail passengers know and love us for,” said Kevin Jackson, president, Porter Airlines. “The crewneck represents the feeling of flying in comfort with Porter, which is why we chose to work with Kuwalla Tee as a highly-regarded Canadian brand. Stating ‘I only fly economy’ is a counterintuitive claim for our passengers who appreciate little luxuries and recognize that premium experiences don’t have to come with extravagant price tags.”
The Porter 20th Birthday Limited Edition Collection
Alongside the crewneck, Porter is releasing a collection of items passengers have been asking for:
Mr. Porter Plushy: Porter’s raccoon mascot in ultra-soft fabric, 9.5″ x 5″ and built for hugging. $28.99 CAD, plus applicable taxes and delivery fees
Embraer E195-E2 Collector’s Model Aircraft: A sleek 1:100 scale mini-me of Porter’s crowd-pleasing jet. Crafted to showcase every line of the E2, it comes with its own stand to display proudly. $109.99 CAD, plus applicable taxes and delivery fees
Commemorative Cap: A travel day must-have featuring the iconic racoon brand mascot embroidered on the front (hello, Mr. Porter) and an official holographic collector’s mark. $44.99 CAD, plus applicable taxes and delivery fees
The collaboration extends Porter’s The Little Things brand platform, launched in 2025 with Toronto independent creative agency Academy, which celebrates the thoughtful details that set its economy experience apart.
“For 20 years, Porter has shown that flying economy doesn’t have to feel like a compromise,” said Sabrina Babooram, Partner and Head of Strategy, Academy. “With ‘I Only Fly Economy,’ we’re turning that experience into a statement of preference, not price. It’s about being proud of choosing an airline that delivers the little things that matter, and giving passengers a way to express that choice beyond the flight itself.”
The 20th Birthday Limited Edition Collection is now available exclusively on porter20.com, while quantities last. Shipping for this collection and the Cabin Crewneck begins mid-November, in time for the holidays.
About Porter Airlines
Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm. Porter’s fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves North America, including a coast-to-coast domestic Canadian network, the U.S., Mexico, the Caribbean and Central America. Headquartered in Toronto, Porter is an Official 4 Star Airline® in the World Airline Star Rating®. Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and X.
About Kuwalla Tee
Founded in Montreal in 2012, Kuwalla Tee is a family business creating contemporary clothing for men and women. What began with a focus on everyday essentials has grown into collections that bring together comfort, thoughtful design and individual style. Still run by the family that built it, Kuwalla Tee brings the same personal approach to its customers, partners and community.
About Academy
Academy is an independent Toronto agency that builds brands that matter. Creative strategy, production, PR, and media on one team.
Credits:
Client: Porter
Brand Platform: The Little Things
Project: Porter 20th Anniversary Limited Edition Merch
Director, Communications & Public Affairs: Brad Cicero
Senior Manager, Communications & Team Engagement: Robyn van Teunenbroek
Senior Communications Specialist: Issa Bower
Managing Director, Marketing: Maclin Williams
Advisor, Marketing: Marc Gagnier
Director, Brand & Creative: Michael Macaulay
Frontend Web Developer: Calum Daly
Performance Marketing Lead: Calvin Tong
Creative Agency: Academy
Art Direction: Ted Nguyen
Copywriting: Darya Nikolayeva
Social Creative Lead: Beth Ramos
Executive Creative Direction: Susie Lee
Head of Strategy: Sabrina Babooram
VP of Partnerships & Communications: Megan Leahy
Creator Partnerships Lead: Alyssa Faoro
Account Director: Isabella Wardrop
Senior Producer: Nadine Farhat
Merch partner: Kuwalla Tee
Media Agency: Porter, Academy
PR: The NBP Group, Glossy
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