Posted May 7, 2012 No Comments
Have you been following the amazing story of Carly Fleischmann? She’s a 17 year old who was diagnosed with severe autism at age two, and has made it her life mission to help educate people around the world about the truths and myths of autism since finding her voice at age ten.
I first heard about Carly earlier this year, when I saw this story Canada’s CTV. I didn’t know at the time that Carly was the daughter of Arthur Fleischmann, President & Partner at Toronto-based advertising agency john st.
In Carly’s Voice – Breaking Through Autism, a recent book co-authored with her father Arthur Fleischmann, Carly offers insights and explanations for what the world sees as the unusual behaviour of those living with autism. And now, thanks to Carly’s Café, an interactive web video, people can experience firsthand the autism experience and better understand how even the simplest outing, like visiting a coffee shop, can quickly becoming overwhelming for those with autism. Autism affects 1 in 88 children.
Inspired directly by Carly’s writing, on page 362 of the book, Carly’s Café is a unique online experience that allows users to navigate a virtual café, with the same distractions and pressures that Carly would experience.
Project: Carly’s Café
Agency: john st.
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Kelly Uman
Art Director: Marie Richer
Producer: Ryan O’Hagan
Technologist: Marc Cattapan
Interactive: Heung Lee, Ransom, Profit
Production Company: OPC
Director: Miles Jay
Executive Producer: Harland Weiss
Executive Producer: Donovan Boden
Line Producer: Dennis Beier
Director of Photography: Chris Mably
Editor: Chris Murphy, Relish
VFX Artist: Sean Cochrane, The Vanity
Audio Director: Stephanie Pigott, Pirate
Phantom Tech: Brent J. Craig
Colourist: Wade Odlum
Composer: Rob Simonsen
Casting: Michael Stephenson
Logo Design: Jan Avendano