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January
 
Posted January 31 2007
Mr. Sub - Firewalker
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Mr. Sub - Firewalker
Here's another really great Mr. Sub spot from Zig, Toronto. This one is called Firewalker. Previous spots from Zig in the same campaign are Stavros and Subtaur. The creative team for all three is Michael Clowater & Mark Puchala. Directed by James Paterson of Electric Company.
 
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Posted January 30 2007
This will screw up your eyes
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This will screw up your eyes
This Sony Bravia ad just makes you want to rub your eyes & grab some Aspirin (or Gravol for motion sickness). I like that it evokes a response. It's titled, fittingly, Visual Effects. Agency is Euro RSCG Buenos Aires. Scooped from Beamo at  Best Ads on TV.
 
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Posted January 30 2007
Gary, what are you doing?
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Gary, what are you doing?
Watch Gary become Sally in this hilarious spot, called "Wash", for Sony PlayStation 2. Directed by Tim Godsall of Biscuit Filmworks. Agency: TBWA\Chiat\Day LA.
 
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Posted January 29 2007
Reginald Pike
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Reginald Pike
Toronto-based Reginald Pike has just created a new online house reel of their latest & greatest. Included on this reel is their newest signing -- Christopher Hutsul. Watch it here.
 
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Posted January 26 2007
Nike Woman
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Nike Woman
I came across this great Nike Woman website on Computerlove. Not only does the site have great design, but you can also design your own trainers -- I designed the shoe to the left. I know that Vans was doing this long ago on their site, but it's still pretty cool. Site design by RGA, illustrations by Andrezza & creative direction by Pablo Marques.
 
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Posted January 24 2007
Vapor Music Showcase
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Vapor Music Showcase
Tomorrow night Vapor Music is hosting their first annual Independant Music Showcase at Toronto's El Mocambo. Vapor not only does music for TV commercials (they did Dove Evolution), but they also have an artists roster which includes Broken Social Scene. More info on tomorrow night's event here.
 
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Posted January 23 2007
Creative Review - Blog & MySpace
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Creative Review - Blog & MySpace
Not only does London-based Creative Review magazine have a blog, but they also have a great MySpace page where you can read about how Mother paid £15,000 to edit their February issue. Thanks to Gavin Lucas for letting me know.
 
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Posted January 23 2007
The Truth
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The Truth
This new guerilla campaign for The Truth consists of ice sculptures, in the form of pregnant women, with toy babies in their stomaches. As the sculptures melt, all that remains are the babies on the ground. A placard next to the sculptures reads, "Over 30 children lose their moms to tobacco every day." Agency: Crispin Porter + Bogusky. Scooped from AdHunt.
 
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Posted January 22 2007
Beep & Creak
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Beep & Creak
Toronto's Head Gear Animation have just completed two very clever little spots for Recruit Ireland -- Beep and Creak. Beep is directed by Steve Angel & Creak by Julian Grey. Agency: Chemistry, Dublin. The autograph on the Bella Lugosi picture in Creak is hilarious.
 
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Posted January 22 2007
Toyota Human Touch
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Toyota Human Touch
Here's a wonderfully creative new ad for Toyota (love the whistle track). Scooped from Freddy at Advertising/Design Goodness.
 
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Posted January 18 2007
Cut & Paste
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Cut & Paste
Shots magazine has launched a new section in their weekly newsletter called Cut & Paste -- a mixed bag of interesting creative. Check out this week's Cut & Paste here, register for the Shots newsletter here.
 
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Posted January 18 2007
Diesel - Sid Lee
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Diesel - Sid Lee
Diesel advertising Montreal changed their name to Sid Lee back in November, but yesterday I went to check out their new website for the first time & I really like it. Well, except for the really annoying music which I immediately turned off. The black & white of the site looks great with the different vibrant images of "Sid Lee". There's also a link to their blog, Sid Lee Collective.
 
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Posted January 18 2007
Burger King's 'manly' Double Whopper ad banned
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Burger King's 'manly' Double Whopper ad banned
The BK Double Whopper "I'm a Man" commercials has been banned in the UK. Not because of it being unhealthy, as many "unhealthy food" commercials are banned in the UK, but because the sandwich in the commercial is larger than the one in BK restaurants. Read the full Brand Republic story here. Watch the commercial here.
 
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Posted January 16 2007
Nokia Push to Start
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Nokia Push to Start
Lowe Roche Toronto has created Push to Start for the Nokia 6133. The concept is that the phone is so simple to use, with a one hand push to start button, that your right & left hands will have to battle it out in 3 video games to see which one gets to use it. The site is part 2001: A Space Odyssey, part Atari. If you loved Pong & Space Invaders, you'll love this site.
 
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Posted January 15 2007
Dare
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Dare
I love this new Dare spot from Zig. It's full of childlike whimsy and reminds me of the work that The Electric Company did for Sesame Street crossed with Dr. Seuse. Makes me want to go & have some cookies & milk (and play with them). Created by Lifelong Friendship Society. Creative: Allan Mah.
 
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Posted January 15 2007
Nike Laser
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Nike Laser
Nike has released four types of sneakers which are based on a laser technology and have launched this eye-catching outdoor campaign. The billboard is made from a metal plate and the impression of the shoe and the copy are laser engraved in the plate. Agency is DDB Paris. Scooped from Coolz0r via AdArena
 
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Posted January 11 2007
New BC Lions From Rethink
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New BC Lions From Rethink
First off, I have no interest in sports but I always love Rethink's BC Lion's campaigns. First there was the award winning Cheering Works campaign and then there was Save it for the Game campaign and now there's this. I won't spoil the tagline for you.
 
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Posted January 10 2007
Get Unhooked
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Get Unhooked
I love this spot by director Jeff Stark of Another Film Company. It has a great creepy film look & just the right amount of ew. Agency is Miles Calcraft Briginshaw Duffy. Scooped from Shots, it's this weeks Hot Shot. Oh, and smoking is gross.
 
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Posted January 09 2007
Three Legged Legs - Samurai
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Three Legged Legs - Samurai
I have been waiting months to see this spot. I knew the Three Legged Legs were working on some "secret project" but no one was talking. Finally, here's Samurai for GE's Imagination Theater campaign. It was well worth the wait. Credits & production stills can be found here. The Legs are repped by Green Dot in the USA, Rokkit in the UK & Suneeva in Canada.
 
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Posted January 08 2007
Creative Review Annual Awards
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Creative Review Annual Awards
Don’t forget to enter the Creative Review Annual Awards. The deadline is January 24. More info on the awards here. Category details  here
 
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Posted January 08 2007
Crime Stoppers
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Crime Stoppers

New from DDB Canada Toronto & UNTITLED director James Haworth. "Bank Robber" is simple & to the point. DDB says: "While most PSA’s rely on guilt or tugging at the heartstrings, we wanted to do something a bit more provocative and surprising. By juxtaposing a very real feeling heist with a robber who offers up all his contact information, we deliver the message that “Crimes don’t solve themselves”.

 
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Posted January 05 2007
Contagious
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Contagious
Check out some of the most contagious ideas from 2006 on Contagious Magazine, including YouTube, Nintendo Wii, iPod Nano, Design Barcode, Dove "Evolution", Adidas Adicolor (my favourites were Pink & Black) and much, much more.
 
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Posted January 04 2007
Beamadvertising
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Beamadvertising
Images of a moving skateboarder were projected on shopfronts and outer walls of houses in several big cities in The Netherlands to promote Sportlife chewing gum & www.sportlife.com. Scooped from Adverblog.
 
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Posted January 03 2007
Before, After, After After
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Before, After, After After
These ads appeared on the TTC (Toronto subways & busses) on December 25 as many of us were stuffing our faces. They mimic the cheesy back of the magazine diet pill ad style perfectly. Agency is Smith Roberts, Toronto (the people who brought you the United Church's E-Z Answer Squirrel).
 
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Posted January 03 2007
Will New Kia Ad be Pulled?
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Will New Kia Ad be Pulled?
I saw this new Kia ad from Publicis Toronto on air last night & immediately thought it was clever & then a red flag went up. This commercial would be completely inappropriate if the cop was male. I'm wondering if the police force will get upset about the portrayal of the officer in this commercial & have it taken off air. I'm not saying that I think it should be, just that I could see it happening. Thoughts? Video scooped from Marketing Magazine. Update: see article from Marketing Magazine here.
 
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Posted January 02 2007
Chunky Pam
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Chunky Pam
I posted this in December, but it's now on Adcritic & I thought it deserved a second posting (in case you missed it the first time). Introducing Chunky Pam for MTV. Song written & produced by Geremy Jasper, directed by Lena Beug & edited by Owen Plotkin. Watch, enjoy, raid the fridge.
 
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Posted January 02 2007
Grolsch Christmas Tree
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Grolsch Christmas Tree
I saw this great Grolsch Christmas Tree in Toronto's Distillery District over the holidays. Nice use of the product.
 
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Posted January 02 2007
Happy 2007
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Happy 2007
Happy New Year. December’s posts have been archived. You can view them here.
 
 
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