I found this viral for Desjardins insurance on facebook. The viral directs you to geared4u.ca where there are some other cool elements from what looks like a print campaign targeting the youth marketing. One ad on the site reads, "Mom says her car insurance company is 'on the web'. She also thinks double-clicking makes it go faster." Cool work.

I have never played Sudoku, but I've seen my dad ponder over some difficult games. The Oregon State Lottery has jumped on the Sudoku craze, but made it easy to play, via a scratch-it lotto card. The Ninja in this spot illustrates how frustrating the game of Sudoku can be. Agency is Borders Perrin Norrander, Portland.

Here's a new global campaign for Absolut Vodka via TBWAChiatDay. Scoopd from Coolz0r - Marketing Thoughts.

Ever try to ask for something in a foreign language and have the person you are speaking to look at you like you've just said something like "the ice cream on the church goes to the bathroom with a beer"? Well here's a campaign, via Leo Burnett São Paulo, which attempts to illustrate that feeling using dialogue balloons in the shape of balloon animals. The client is Skill, language school for people who want to improve their English or Spanish.

Canadian writer and pop culture icon Douglas Coupland's feature film Everything's Gone Green premieres this Friday at Toronto's Varsity Theatre (Coupland coined the phrase "Generation X"). It is directed by Paul Fox and produced by Radke Films and True West Films with music by Vapor Music. View the trailer here, see the film poster and full sound track listing here and read a great interview with Coupland here.

The Three Legged Legs are back with this great web film for Havaianas. I actually watched it three times back-to-back. I love the Legs. Agency is BBDO New York.

Here are two new spots via TBWAChiatDay Los Angeles for Sony PlayStation's MLB 07 (that's baseball for us non-gaming types) directed by Tim Godsall of Biscuit Filmworks. View Cross Walk here and Fish Market here. Even though I'm sports illiterate, I once slid into first at a charity softball game, I like these.

My first question: did they have to go to a talent agency to get the ants? Were there in-depth discussions about what colour ant (red, brown, black) looked best next to the product? Rediffusion DYR,Bangalore, India used real ants to prove that Sugar Free tastes as good as real sugar. Scooped from Freddy at advertising/design goodness. Brilliant. See the campaign here.